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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

New indie gym to offer ‘train more, pay less’ package

A new independent gym in Leeds is aiming to drive numbers through an innovative reward scheme whereby members pay less the more they train.

Launching in Leeds Dock on 15 December, the 10,500sq ft (975sq m) Primal Gym will embrace the unusual concept – that has been seen in the US and parts of Europe – but remains a distinct rarity in the UK.

Headed by Philip Wright, an ex-Arabic interpreter for the British Army in Afghanistan and Iraq, the new gym will give members up to £10 off each month (memberships start at £40) when they achieve their fitness targets. This is qualified both by gym attendance and the attainment of fitness goals (weight loss, muscle gains, etc…) with members being given wristbands to track activity levels.

Wright, who is self-financing the venture with a band of directors, has compiled a team of 20 fitness experts to offer members a comprehensive fitness experience.

“My team and I have spent a lot of time researching all the common frustrations gym users have and we’ve found that the main trouble with gyms today is that too often people get bored of going, they lose motivation and they don’t end up getting the results that they wanted,” said Wright.

“Everything about Primal Gym has been designed with this in mind, knowing that when people enjoy the gym, they go more often and in turn see better results.”

The gym looks set to largely eschew cardio machines in favour of functional equipment. Its two key suppliers are Exigo (fixed equipment stations such as a boxing ring, four Olympic lifting platforms, multi-station rig, boxing rig, monkey bars, dumbells) and Wolverson (kettlebells, Olympic bars, bumper plates, strong man specialist kit).

A new independent gym in Leeds is aiming to drive numbers through an innovative reward scheme whereby members pay less the more they train.
HAF,FIT,IND
977340_248494.jpg
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Click on a catalogue to view it online
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Diary dates
12-13 Sep 2022
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25-28 Oct 2022
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News

New indie gym to offer ‘train more, pay less’ package

A new independent gym in Leeds is aiming to drive numbers through an innovative reward scheme whereby members pay less the more they train.

Launching in Leeds Dock on 15 December, the 10,500sq ft (975sq m) Primal Gym will embrace the unusual concept – that has been seen in the US and parts of Europe – but remains a distinct rarity in the UK.

Headed by Philip Wright, an ex-Arabic interpreter for the British Army in Afghanistan and Iraq, the new gym will give members up to £10 off each month (memberships start at £40) when they achieve their fitness targets. This is qualified both by gym attendance and the attainment of fitness goals (weight loss, muscle gains, etc…) with members being given wristbands to track activity levels.

Wright, who is self-financing the venture with a band of directors, has compiled a team of 20 fitness experts to offer members a comprehensive fitness experience.

“My team and I have spent a lot of time researching all the common frustrations gym users have and we’ve found that the main trouble with gyms today is that too often people get bored of going, they lose motivation and they don’t end up getting the results that they wanted,” said Wright.

“Everything about Primal Gym has been designed with this in mind, knowing that when people enjoy the gym, they go more often and in turn see better results.”

The gym looks set to largely eschew cardio machines in favour of functional equipment. Its two key suppliers are Exigo (fixed equipment stations such as a boxing ring, four Olympic lifting platforms, multi-station rig, boxing rig, monkey bars, dumbells) and Wolverson (kettlebells, Olympic bars, bumper plates, strong man specialist kit).

A new independent gym in Leeds is aiming to drive numbers through an innovative reward scheme whereby members pay less the more they train.
HAF,FIT,IND
977340_248494.jpg

News

Easton Leisure Centre in the UK has announced a 100 per cent reduction in heating
The Gym Group saw its membership grow by 10 per cent during the first six
Mindbody has announced that Fritz Lanman will become the company’s new CEO from 3 September
Parkour Generations has joined forces with Gymbox to bring parkour into the UK’s mainstream fitness
Amazon has acquired primary healthcare organisation One Medical in a US$3.9bn deal that will see
Nearly half (47 per cent) of men employed by fitness companies work in leadership roles
Fitness On Demand
Fitness On Demand
Parkwood Leisure, one of the UK’s leading leisure operators, has reached the milestone of teaching
Scandinavian fitness chain SATS has reported Q2 results showing a 53 per cent increase in
The World Active Forum (WAF) – a new network of national fitness associations and organisations
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Edinburgh’s new Meadowbank Sports Centre has opened after a five-year, £47m build which saw the
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Les Mills
Les Mills
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HCM Magazine
Research
People in a live group exercise class experience increased levels of exertion, enjoyment and satisfaction as a result of exercising in the presence of others
HCM Magazine
HCM People
Digital therapeutics could offer digital-first wellness ‘prescriptions’, digital ‘treatments’ and curated content to alter mood and improve wellbeing
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Sponsored
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Sponsored
Technogym’s latest connected equipment offers members personalised cardio training experiences with fresh content provided by expert instructors
HCM Magazine
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Abi Harris talks to industry experts about ways operators can ensure members feel a continual sense of achievement and progression that keeps them coming back for more
HCM Magazine
Event showcase
As Elevate returns to the market, we talk to director Lucy Findlay about how the event has come together
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Dan Edwardes

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Our clubs typically charge £20–30 a month, all- inclusive – we want to keep it simple, rather than complicating the offering with added extras
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Featured supplier news
Featured supplier news: Good news for the fitness industry, a unique opportunity awaits gyms
In just over two years, the fitness industry has experienced major disruptions to gyms, a boom in at-home fitness and the return of in-person workouts.
Featured supplier news
Featured supplier news: It’s nearly time for Elevate 2022!
It’s now just days to go until your leading trade show for the fitness, physical activity and sports therapy industry kicks off in London!
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Parkwood Leisure celebrates four award wins and named Outstanding Organisation of the Year at the 2022 ukactive Awards
It was a night to remember at the 2022 ukactive Awards for Parkwood Leisure, as the leisure facilities operator picked up four awards.
Video Gallery
Sport Alliance GmbH
Mindbody, Inc
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Alliance Leisure
The company’s core business is the provision of facility development and support for local authorities, ...
Supplier Showcases
Supplier showcase - Matrix Fitness: Rugby elite
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Featured press releases: Everyone Active announces charity partnership with Dementia UK
Everyone Active is supporting the dementia specialist nurse charity, Dementia UK, to deliver a partnership to raise awareness of dementia and vital funds to support families living with the condition.
Featured press releases
Featured press releases: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
21-21 Sep 2022
Various, London, United Kingdom
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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