GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Ledsnaps Ltd
Ledsnaps Ltd
Ledsnaps Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Fitness First makes microgym debut with BEAT

Fitness First has taken its first step into the UK microgym market with opening of BEAT – its new heart rate training club in London’s Charing Cross.

The club was previously hinted at by Fitness First CEO Andrew Cosslett in an interview for the March 2014 edition of Health Club Management and follows the launch in Sydney, Australia of The Zone – a similar group exercise-only concept.

BEAT forms part of Fitness First’s £270m brand makeover, centred around behavioural psychology and what motivates us to stay fit.

“Psychology tell us that for people to get most out of their fitness they need to see progress, feel they’re socially connected, get variety in a positive environment,” said Lee Matthews, head of fitness at Fitness First. “Heart rate training in teams led by experts generates a highly motivating workout that makes every minute count on the gym-floor.”

The new club runs 14 sessions a day with a 5-class format designed to suit a range of different levels and abilities.

POLAR Heart Rate Transmitters – given to every BEAT member for free on a loan basis – track and monitor progress live on screens situated around the club.

A workout performance report tracking heart rate is then sent by email to each member at the end of the session, allowing them to review their workout performance and monitor improvement over time.

The five classes available range from the beginner ‘Move Better’ class intended to take groups up to 65 per cent of their heart rate, right through to 90 per cent ‘HiiT Pro’ classes, designed to push advanced individuals to their limits.

In addition to spin offerings, there are also ‘free time’ periods when members can utilise gym equipment such as Curve treadmills, Water Rowers and Versaclimbers, as well as new freestyle products such as TiYR and Vertiballs, which also provide a versatile and challenging alternative to fixed equipment.

Memberships start at £60 for a dual membership at Charing Cross BEAT and The Strand Fitness First, which is just a few hundred metres away.

Fitness First has taken its first step into the UK microgym market with the opening of BEAT – its new heart rate training club in London’s Charing Cross.
HAF
782820_680597.jpg
Latest News
The US fitness industry lost around 58 per cent of its revenues during 2020, due ...
Latest News
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show ...
Latest News
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of ...
Latest News
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take ...
Latest News
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will ...
Latest News
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo, ...
Latest News
Further research into the levels of positive COVID-19 cases among those to have visited fitness ...
HCM Magazine
Interview
Where Gold’s Gym has always been associated with bodybuilding and heavy weights, our new extended concept embraces all facets of fitness training
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Specifier
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
fibodo Limited: Management software
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Fitness First makes microgym debut with BEAT

Fitness First has taken its first step into the UK microgym market with opening of BEAT – its new heart rate training club in London’s Charing Cross.

The club was previously hinted at by Fitness First CEO Andrew Cosslett in an interview for the March 2014 edition of Health Club Management and follows the launch in Sydney, Australia of The Zone – a similar group exercise-only concept.

BEAT forms part of Fitness First’s £270m brand makeover, centred around behavioural psychology and what motivates us to stay fit.

“Psychology tell us that for people to get most out of their fitness they need to see progress, feel they’re socially connected, get variety in a positive environment,” said Lee Matthews, head of fitness at Fitness First. “Heart rate training in teams led by experts generates a highly motivating workout that makes every minute count on the gym-floor.”

The new club runs 14 sessions a day with a 5-class format designed to suit a range of different levels and abilities.

POLAR Heart Rate Transmitters – given to every BEAT member for free on a loan basis – track and monitor progress live on screens situated around the club.

A workout performance report tracking heart rate is then sent by email to each member at the end of the session, allowing them to review their workout performance and monitor improvement over time.

The five classes available range from the beginner ‘Move Better’ class intended to take groups up to 65 per cent of their heart rate, right through to 90 per cent ‘HiiT Pro’ classes, designed to push advanced individuals to their limits.

In addition to spin offerings, there are also ‘free time’ periods when members can utilise gym equipment such as Curve treadmills, Water Rowers and Versaclimbers, as well as new freestyle products such as TiYR and Vertiballs, which also provide a versatile and challenging alternative to fixed equipment.

Memberships start at £60 for a dual membership at Charing Cross BEAT and The Strand Fitness First, which is just a few hundred metres away.

Fitness First has taken its first step into the UK microgym market with the opening of BEAT – its new heart rate training club in London’s Charing Cross.
HAF
782820_680597.jpg

News

The US fitness industry lost around 58 per cent of its revenues during 2020, due
Speaking exclusive to HCM, Ralph Scholz and Nathalie Smeeman have confirmed that B2B trade show
The Pingdemic of people receiving notifications on their phones, telling them to self-isolate because of
The Gym Group has extended its partnership with digital fitness platform Fiit, becoming the first
The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
Crown Sport Lockers (UK) Ltd
Crown Sport Lockers (UK) Ltd
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
Les Mills
Les Mills
During lockdown clients have had more time to self-reflect than ever before. As a result,
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
Aspria Holdings, owner of eight premium wellbeing clubs in Germany, Belgium and Italy, has entered
Vulnerable young people will be given opportunities to take part in sport and physical activity
Organisers of the Elevate event – scheduled to be held at London’s ExCeL on 28
Health clubs and fitness studios in South Korean capital city Seoul have been told to
Innovatise UK Ltd
Innovatise UK Ltd
Let’s talk about Orbit4 – the secret behind successful gyms. Gym operators have described Orbit4
A consultation on social prescribing and other similar health programmes will look to "uncover the
A new study claims that being physically active for 30 minutes a day, five days
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
1 - 20 of 11,973
HCM Magazine
Interview
Where Gold’s Gym has always been associated with bodybuilding and heavy weights, our new extended concept embraces all facets of fitness training
HCM Magazine
Sponsored
Empowered Brands has strengthened its leadership team with the appointment of a new chair and CEO following the untimely death of founder, Jan Spaticchia
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Specifier
Rigs have been central to gyms for years. Now suppliers tell us how they’re evolving to meet the changing needs of clubs and clients
HCM Magazine
Everyone’s talking about
With local authority facility management companies and councils under financial pressure due to the pandemic and issues emerging around health inequalities, will we see a trend towards councils insourcing the management of facilities? Kath Hudson rounds up views
HCM Magazine
HCM People
Game designers have figured out how to keep people unhealthily addicted to games. If only you could be the hero in a game that levelled up your life
HCM Magazine
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
HCM magazine
Premier Global NASM is setting personal trainers up for sustainable success with the launch of its online training bundle and app
HCM magazine
HCM People

Stelian Iacob

Stelian Iacob, CEO and senior VP, Therme Group
We’re seeing a much greater focus on the need to integrate healthy living into daily life and reconnect with nature and each other
HCM magazine
A new study claims being physically active for 30 minutes a day, five days a week, is not enough for those who spend the rest of their time being sedentary
HCM magazine
UHC Spa is open to Urban Health Club members as well as operating as a standalone business
HCM magazine
GM Active has launched a training programme to create a new generation of transformational leaders, as Liz Terry reports
HCM magazine
The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM magazine
“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
HCM magazine
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Pulse Fitness
With an award-winning portfolio of over 450 pieces of cutting-edge, premium fitness equipment, Pulse Fitness ...
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
fibodo Limited: Management software
Spa software
SpaBooker: Spa software
Fitness equipment
Octane Fitness: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Uniforms
Service Sport: Uniforms
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Ledsnaps Ltd
Ledsnaps Ltd