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FIBO Exhibition
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Clubs should invest more in star instructors, says Les Mills chief

Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.

That’s according to Les Mills UK CEO Martin Franklin, who says average rates of pay for star group exercise instructors – as well as investment in their training and development – have stagnated and need to be addressed.

“Although there are exceptions, most group exercise instructors are being paid what I was per hour 20 years ago, despite trainers today being streets ahead of what I was,” Franklin told Health Club Management.

“Great group exercise in gyms is the key to building lasting relationships beyond the simple membership transaction. The standout instructors who consistently drive participation need to be valued and rewarded.”

Frankin, whose company Les Mills is the largest supplier of group exercise programmes in the world, believes the pivotal role instructors play in driving retention – particularly among the millennial market – means they should be a key focus for strategic investment.

Noting that the general rate of pay and staff development needs to be increased to meet the “wellbeing workforce” goals outlined in ukactive’s recent Blueprint for an Active Britain, Franklin said the industry can find examples of how it should be done at both premium and local authority level.

“There are some companies out there who aren’t Les Mills customers, but who we really admire in terms of their group exercise philosophy,” he added.

“Brands like Equinox and Gymbox are meticulous over instructor quality and the experience they create for members, to ensure they have fun, get results and come back. I'd also cite Virgin Active and David Lloyd Leisure, with their blend of programming and investment in training their teams to deliver a great experience.”

On the leisure trust front, Franklin said Les Mills partners like Kirklees Active and Edinburgh Leisure have demonstrated that it is possible to invest in team member training and reap the rewards.

He said the ongoing professionalisation of the sector by CIMSPA needs to keep fitness instructors at the pinnacle. and added that forthcoming projects like 1Life’s plans for a national Centre of Excellence for Group Exercise in Milton Keynes, can only be a good thing for the sector.

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Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.
HAF,FIT,IND,TRA,PHR
887489_412134.jpg
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Click on a catalogue to view it online
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Clubs should invest more in star instructors, says Les Mills chief

Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.

That’s according to Les Mills UK CEO Martin Franklin, who says average rates of pay for star group exercise instructors – as well as investment in their training and development – have stagnated and need to be addressed.

“Although there are exceptions, most group exercise instructors are being paid what I was per hour 20 years ago, despite trainers today being streets ahead of what I was,” Franklin told Health Club Management.

“Great group exercise in gyms is the key to building lasting relationships beyond the simple membership transaction. The standout instructors who consistently drive participation need to be valued and rewarded.”

Frankin, whose company Les Mills is the largest supplier of group exercise programmes in the world, believes the pivotal role instructors play in driving retention – particularly among the millennial market – means they should be a key focus for strategic investment.

Noting that the general rate of pay and staff development needs to be increased to meet the “wellbeing workforce” goals outlined in ukactive’s recent Blueprint for an Active Britain, Franklin said the industry can find examples of how it should be done at both premium and local authority level.

“There are some companies out there who aren’t Les Mills customers, but who we really admire in terms of their group exercise philosophy,” he added.

“Brands like Equinox and Gymbox are meticulous over instructor quality and the experience they create for members, to ensure they have fun, get results and come back. I'd also cite Virgin Active and David Lloyd Leisure, with their blend of programming and investment in training their teams to deliver a great experience.”

On the leisure trust front, Franklin said Les Mills partners like Kirklees Active and Edinburgh Leisure have demonstrated that it is possible to invest in team member training and reap the rewards.

He said the ongoing professionalisation of the sector by CIMSPA needs to keep fitness instructors at the pinnacle. and added that forthcoming projects like 1Life’s plans for a national Centre of Excellence for Group Exercise in Milton Keynes, can only be a good thing for the sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.
HAF,FIT,IND,TRA,PHR
887489_412134.jpg

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Fitness On Demand
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Featured supplier news
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2021 has been dubbed the year of the ‘Great Resignation’, with numerous people in the UK reassessing their career path.
Featured operator news
Featured operator news: Double Olympic Champion Rebecca Adlington breaks ground ahead of new Rainham Leisure Centre
Everyone Active has got the New Year off to a flying start as it begins work on the brand new Rainham Leisure Centre.
Featured operator news
Featured operator news: Innovative experience TAGactive launched at Everyone Active
Everyone Active opened its first TAGactive Arena at Lammas Leisure Centre on Bank Holiday Monday, January 3.
Company profiles
Company profile: Magicline GmbH
For more than 30 years, Magicline has been driving the digitalisation of the fitness industry ...
Company profiles
Company profile: YOUR Personal Training
YOUR Personal Training is the UK’s largest and most successful PT Management company, offering a ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Comfort Zone - Davines S.p.A: Skincare
Spa software
SpaBooker: Spa software
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Wearable technology solutions
MyZone: Wearable technology solutions
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Salt therapy products
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Property & Tenders
Bilborough, Nottingham
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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