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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Clubs should invest more in star instructors, says Les Mills chief

Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.

That’s according to Les Mills UK CEO Martin Franklin, who says average rates of pay for star group exercise instructors – as well as investment in their training and development – have stagnated and need to be addressed.

“Although there are exceptions, most group exercise instructors are being paid what I was per hour 20 years ago, despite trainers today being streets ahead of what I was,” Franklin told Health Club Management.

“Great group exercise in gyms is the key to building lasting relationships beyond the simple membership transaction. The standout instructors who consistently drive participation need to be valued and rewarded.”

Frankin, whose company Les Mills is the largest supplier of group exercise programmes in the world, believes the pivotal role instructors play in driving retention – particularly among the millennial market – means they should be a key focus for strategic investment.

Noting that the general rate of pay and staff development needs to be increased to meet the “wellbeing workforce” goals outlined in ukactive’s recent Blueprint for an Active Britain, Franklin said the industry can find examples of how it should be done at both premium and local authority level.

“There are some companies out there who aren’t Les Mills customers, but who we really admire in terms of their group exercise philosophy,” he added.

“Brands like Equinox and Gymbox are meticulous over instructor quality and the experience they create for members, to ensure they have fun, get results and come back. I'd also cite Virgin Active and David Lloyd Leisure, with their blend of programming and investment in training their teams to deliver a great experience.”

On the leisure trust front, Franklin said Les Mills partners like Kirklees Active and Edinburgh Leisure have demonstrated that it is possible to invest in team member training and reap the rewards.

He said the ongoing professionalisation of the sector by CIMSPA needs to keep fitness instructors at the pinnacle. and added that forthcoming projects like 1Life’s plans for a national Centre of Excellence for Group Exercise in Milton Keynes, can only be a good thing for the sector.

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Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.
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News

Clubs should invest more in star instructors, says Les Mills chief

Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.

That’s according to Les Mills UK CEO Martin Franklin, who says average rates of pay for star group exercise instructors – as well as investment in their training and development – have stagnated and need to be addressed.

“Although there are exceptions, most group exercise instructors are being paid what I was per hour 20 years ago, despite trainers today being streets ahead of what I was,” Franklin told Health Club Management.

“Great group exercise in gyms is the key to building lasting relationships beyond the simple membership transaction. The standout instructors who consistently drive participation need to be valued and rewarded.”

Frankin, whose company Les Mills is the largest supplier of group exercise programmes in the world, believes the pivotal role instructors play in driving retention – particularly among the millennial market – means they should be a key focus for strategic investment.

Noting that the general rate of pay and staff development needs to be increased to meet the “wellbeing workforce” goals outlined in ukactive’s recent Blueprint for an Active Britain, Franklin said the industry can find examples of how it should be done at both premium and local authority level.

“There are some companies out there who aren’t Les Mills customers, but who we really admire in terms of their group exercise philosophy,” he added.

“Brands like Equinox and Gymbox are meticulous over instructor quality and the experience they create for members, to ensure they have fun, get results and come back. I'd also cite Virgin Active and David Lloyd Leisure, with their blend of programming and investment in training their teams to deliver a great experience.”

On the leisure trust front, Franklin said Les Mills partners like Kirklees Active and Edinburgh Leisure have demonstrated that it is possible to invest in team member training and reap the rewards.

He said the ongoing professionalisation of the sector by CIMSPA needs to keep fitness instructors at the pinnacle. and added that forthcoming projects like 1Life’s plans for a national Centre of Excellence for Group Exercise in Milton Keynes, can only be a good thing for the sector.

Sign up for FREE ezines & magazines
Health clubs should invest more in star fitness instructors to reflect their value to the business and ensure that the industry retains its top talent.
HAF,FIT,IND,TRA,PHR
887489_412134.jpg

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Snap Fitness has made international expansion its priority for 2020, with plans to enter new
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Features
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Retreats are where boutique fitness is at in 2020. High-end operators are now designing packages to take their communities to inspiring locations, in order to escape everyday life and immerse themselves in exercise, mindfulness and relaxation. Kath Hudson reports
Features
Corporate wellness
Corporate wellness is getting on to the agenda of a growing number of companies, who appreciate the fact their employees are their number one asset. Kath Hudson reports
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Fitness giant Les Mills has launched three new studio spaces at its Auckland City Gym in New Zealand
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We talk to two high-end operators who've established a valuable USP by offering EMS training
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Years of studying the greats – Michael Jordan, Kobe Bryant, Albert Einstein, Steve Jobs – combined with my own life lessons – led to the Awakn 7 pillars process and my goal to Awakn London
People
One day, as our estate continues to grow, it might even be that we create an Evolution Wellness membership and app – a way of aggregating across the total portfolio, allowing people to consume any of our brands by using credits from their digital membership
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Featured supplier: WEXO: The definitive cross training solution
A new cross training concept has arrived, offering weightlifting, athletic, metabolic, and functional exercises in a circuit format.
Featured supplier news
Featured supplier: Gympass expands in Ireland with flagship operator Gym Plus
Gympass, a leader in corporate fitness sales, has expanded its network to Ireland following a new partnership with Gym Plus.
Opinion
promotion
Gyms need to look at ways to deploy technology that helps them engage with customers on a human level. This can be done by encouraging customers to leave as much real-time feedback as possible
Opinion: Customer Feedback: the Good, the Bad and the ‘Could be Improved’ Why health clubs need to take action in 2020 to retain their New Year customers
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DFC: We do more...
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DFC are a leading direct debit collection company, providing cash flow solutions to happy clients from all over the UK. Read more
More videos:
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Company profile: Legend Club Management Systems (UK) Ltd
Legend provides the leading software solution for driving improvements in leisure operations. We deliver savings ...
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Company profile: The JC Group
The JC Group is home to JC Facilities Management, JC Leisure Solutions, JC Water Services, ...
Catalogue Gallery
Click on a catalogue to view it online
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Servicesport UK Limited: Independent service & maintenance
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Kemitron GmbH: Hydrotherapy / spa fragrances
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Diary dates
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