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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Xponential acquires boxing studio operator Rumble, grows portfolio to nine brands

Rumble becomes ninth boutique brand in Xponential's portfolio
Founded in 2017, Rumble offers 45-minute workouts
Brand has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham
Xponential said it will work quickly to start franchising the concept

Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever-growing portfolio of brands.

Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

The company was founded by four fitness entrepreneurs: Noah Neiman, Eugene Remm, Andy Stenzler and Anthony DiMarco. It opened its first site in New York City in 2017 and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.

Following the acquisition, Xponential Fitness said it will work quickly to start franchising the concept, leveraging its seasoned team with decades of fitness and franchising expertise.

Rumble has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham.

Anthony Geisler, CEO of Xponential Fitness, said: “With its premium boxing experience, virtual workout platform and celebrity reach, Rumble is a fantastic fit for our lineup of boutique fitness brands.

“By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”

Rumble is the ninth brand in Xponential's family of franchised fitness brands, joining Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.

In February, Rumble launched Rumble TV, a live and on-demand workout platform, offering a collection of boxing, HIIT, strength, and running workouts.

Ashley Camerini, CEO of Rumble, said: “We are looking forward to seeing Rumble grow with such an incredible industry leader.”

Xponential Fitness is backed by Anthony Geisler and Snapdragon Capital Partners and has grown rapidly in recent years.

It opened 394 new locations in 2019 and another 240 during the pandemic-hit 2020.

It recently launched five of its brands in the emerging Saudi Arabian market, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever- growing portfolio of brands.
PTS,HAF,FIT,IND
2021/THUMB347438_892048_806010.jpg
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News

Xponential acquires boxing studio operator Rumble, grows portfolio to nine brands

Rumble becomes ninth boutique brand in Xponential's portfolio
Founded in 2017, Rumble offers 45-minute workouts
Brand has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham
Xponential said it will work quickly to start franchising the concept

Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever-growing portfolio of brands.

Rumble delivers 45-minute, 10-round, full-body strength and conditioning workouts crafted around specially designed water-filled, teardrop-style boxing bags.

The company was founded by four fitness entrepreneurs: Noah Neiman, Eugene Remm, Andy Stenzler and Anthony DiMarco. It opened its first site in New York City in 2017 and has since expanded into Los Angeles, Washington DC, Philadelphia, Palo Alto, and San Francisco, with a Chicago location coming soon.

Following the acquisition, Xponential Fitness said it will work quickly to start franchising the concept, leveraging its seasoned team with decades of fitness and franchising expertise.

Rumble has attracted a number of celebrity exercisers, from Justin Bieber and Selena Gomez to Kendall Jenner and David Beckham.

Anthony Geisler, CEO of Xponential Fitness, said: “With its premium boxing experience, virtual workout platform and celebrity reach, Rumble is a fantastic fit for our lineup of boutique fitness brands.

“By adding Rumble to the Xponential portfolio, we’re opening up another core modality for our members to help them reach their health and fitness goals within our family of brands, as well as creating opportunity for entrepreneurs to bring this engaging workout to their market.”

Rumble is the ninth brand in Xponential's family of franchised fitness brands, joining Pure Barre, Club Pilates, CycleBar, YogaSix, StretchLab, Row House, AKT, and STRIDE.

In February, Rumble launched Rumble TV, a live and on-demand workout platform, offering a collection of boxing, HIIT, strength, and running workouts.

Ashley Camerini, CEO of Rumble, said: “We are looking forward to seeing Rumble grow with such an incredible industry leader.”

Xponential Fitness is backed by Anthony Geisler and Snapdragon Capital Partners and has grown rapidly in recent years.

It opened 394 new locations in 2019 and another 240 during the pandemic-hit 2020.

It recently launched five of its brands in the emerging Saudi Arabian market, including Club Pilates, Pure Barre, AKT, YogaSix, and CycleBar.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique fitness behemoth Xponential Fitness has added boxing studio operator Rumble to its ever- growing portfolio of brands.
PTS,HAF,FIT,IND
2021/THUMB347438_892048_806010.jpg

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At LEDSnaps, we’re acutely aware of the financial strain government lockdowns have put on our industry and how important it is to get new and existing members back into the gym.
Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Company profile: Magicline GmbH
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Fitness equipment
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Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
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Spa software
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Skincare
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Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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