PROMOTION
Why fitness clubs and facilities need to evolve in a COVID-conscious world
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
It’s an unfamiliar time, trends and forecasts that were made last year have no bearing on today. We are exploring and trying to figure out this “new world” week by week. It’s not easy, but where there is challenge also comes opportunity...
As a brand, Freemotion has always done things differently, with a long and proud heritage of innovation. We are constantly evolving and driving new product innovation and solutions for the global fitness sector. And it’s this reason why we have been first to market with a number of new product innovations such as cable-strength training, the world’s first road simulating bike and now we have a solution which is perfect for the COVID-world we have to operate in.
As humans we thrive on connections. The largely negative response to the recent UK government announcements about the stricter tightening of the social distancing rules, and the introduction of the “rule of six”, is testament to that. This culture and behaviour can be applied to your gym operation and looking to generate human connection through fitness is a great way to keep members engaged, motivated and returning week after week. Small group training is very successful at driving member outcomes and lifetime value. This is primarily due to its ability to make people feel connected to not just a coach, but an entire fitness community through the combination of exercise and social interaction.
Earlier this year, Freemotion launched a new category to the global fitness market - FUSION Team Training, a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.
Set to take the fitness world by storm, FUSION combines power and metabolic training in a unique way that enables participants to build muscle and burn calories simultaneously. In just 45-minutes, a FUSION session delivers a challenging, engaging, total-body workout and by incorporating intermittent periods of recovery, participants achieve a continuous elevated heart rate.
Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilise resistance, speed, and functional movements from everyday life to develop a stronger, healthier, and more agile body.
Participants train on their own piece of Fusion CST. They can control the intensity and modify the exercise based on their abilities and fitness levels for the ultimate user-defined workout. And because there is no need to share equipment or wipe down multiple stations, users have peace of mind about their workout environment – allowing them to concentrate on the session without compromising their personal space.
What’s more, FUSION Team training lowers the price point for people wanting a personalised training experience while enabling operators to charge more than group exercise classes. And instead of making money from a single client one-on-one, they can now do that with 6-12 people at a time.
This really is the ultimate piece of equipment in this new COVID-conscious world but just as importantly it can deliver results for your members whilst generating income and boosting lifetime value.
For more information please visit: freemotionfitness.com/fusion-team-training or email: [email protected]