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The Retention Guru
The Retention Guru
The Retention Guru
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Why fitness clubs and facilities need to evolve in a COVID-conscious world

FUSION Team Training is a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.
– Tony Ali, UK Country Manager, Freemotion Fitness

Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.

It’s an unfamiliar time, trends and forecasts that were made last year have no bearing on today. We are exploring and trying to figure out this “new world” week by week. It’s not easy, but where there is challenge also comes opportunity...

As a brand, Freemotion has always done things differently, with a long and proud heritage of innovation. We are constantly evolving and driving new product innovation and solutions for the global fitness sector. And it’s this reason why we have been first to market with a number of new product innovations such as cable-strength training, the world’s first road simulating bike and now we have a solution which is perfect for the COVID-world we have to operate in.

As humans we thrive on connections. The largely negative response to the recent UK government announcements about the stricter tightening of the social distancing rules, and the introduction of the “rule of six”, is testament to that. This culture and behaviour can be applied to your gym operation and looking to generate human connection through fitness is a great way to keep members engaged, motivated and returning week after week. Small group training is very successful at driving member outcomes and lifetime value. This is primarily due to its ability to make people feel connected to not just a coach, but an entire fitness community through the combination of exercise and social interaction.

Earlier this year, Freemotion launched a new category to the global fitness market - FUSION Team Training, a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.

Set to take the fitness world by storm, FUSION combines power and metabolic training in a unique way that enables participants to build muscle and burn calories simultaneously. In just 45-minutes, a FUSION session delivers a challenging, engaging, total-body workout and by incorporating intermittent periods of recovery, participants achieve a continuous elevated heart rate.

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilise resistance, speed, and functional movements from everyday life to develop a stronger, healthier, and more agile body.

Participants train on their own piece of Fusion CST. They can control the intensity and modify the exercise based on their abilities and fitness levels for the ultimate user-defined workout. And because there is no need to share equipment or wipe down multiple stations, users have peace of mind about their workout environment – allowing them to concentrate on the session without compromising their personal space.

What’s more, FUSION Team training lowers the price point for people wanting a personalised training experience while enabling operators to charge more than group exercise classes. And instead of making money from a single client one-on-one, they can now do that with 6-12 people at a time.

This really is the ultimate piece of equipment in this new COVID-conscious world but just as importantly it can deliver results for your members whilst generating income and boosting lifetime value.

For more information please visit: freemotionfitness.com/fusion-team-training or email: [email protected]

Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
HAF
2020/THUMB346326_799367_810734.png
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Why fitness clubs and facilities need to evolve in a COVID-conscious world

FUSION Team Training is a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.
– Tony Ali, UK Country Manager, Freemotion Fitness

Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.

It’s an unfamiliar time, trends and forecasts that were made last year have no bearing on today. We are exploring and trying to figure out this “new world” week by week. It’s not easy, but where there is challenge also comes opportunity...

As a brand, Freemotion has always done things differently, with a long and proud heritage of innovation. We are constantly evolving and driving new product innovation and solutions for the global fitness sector. And it’s this reason why we have been first to market with a number of new product innovations such as cable-strength training, the world’s first road simulating bike and now we have a solution which is perfect for the COVID-world we have to operate in.

As humans we thrive on connections. The largely negative response to the recent UK government announcements about the stricter tightening of the social distancing rules, and the introduction of the “rule of six”, is testament to that. This culture and behaviour can be applied to your gym operation and looking to generate human connection through fitness is a great way to keep members engaged, motivated and returning week after week. Small group training is very successful at driving member outcomes and lifetime value. This is primarily due to its ability to make people feel connected to not just a coach, but an entire fitness community through the combination of exercise and social interaction.

Earlier this year, Freemotion launched a new category to the global fitness market - FUSION Team Training, a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.

Set to take the fitness world by storm, FUSION combines power and metabolic training in a unique way that enables participants to build muscle and burn calories simultaneously. In just 45-minutes, a FUSION session delivers a challenging, engaging, total-body workout and by incorporating intermittent periods of recovery, participants achieve a continuous elevated heart rate.

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilise resistance, speed, and functional movements from everyday life to develop a stronger, healthier, and more agile body.

Participants train on their own piece of Fusion CST. They can control the intensity and modify the exercise based on their abilities and fitness levels for the ultimate user-defined workout. And because there is no need to share equipment or wipe down multiple stations, users have peace of mind about their workout environment – allowing them to concentrate on the session without compromising their personal space.

What’s more, FUSION Team training lowers the price point for people wanting a personalised training experience while enabling operators to charge more than group exercise classes. And instead of making money from a single client one-on-one, they can now do that with 6-12 people at a time.

This really is the ultimate piece of equipment in this new COVID-conscious world but just as importantly it can deliver results for your members whilst generating income and boosting lifetime value.

For more information please visit: freemotionfitness.com/fusion-team-training or email: [email protected]

Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
HAF
2020/THUMB346326_799367_810734.png

News

Nick Whitcombe, the independent gym owner who refused to shut his gym during the October
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25
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To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
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Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Anytime Fitness partners with Gympass across UK and Ireland
Anytime Fitness, the UK’s leading 24/7 high-spec gym operator, has partnered with Gympass to give its corporate members access to over 170 clubs across UK and Ireland.
Featured supplier news
Featured supplier: Frame launches new, streamlined digital offering, powered by Fisikal
When facing lockdown restrictions, Frame successfully adapted its in-club experience to an online offering for members.
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Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
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Company profile: MiE FitQuest
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
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Exercise equipment
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Wearable technology solutions
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Fitness equipment
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Lee Valley Regional Park Authority
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Athena, Leicester, United Kingdom
Diary dates
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Diary dates
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The Retention Guru
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