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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Why fitness clubs and facilities need to evolve in a COVID-conscious world

FUSION Team Training is a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.
– Tony Ali, UK Country Manager, Freemotion Fitness

Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.

It’s an unfamiliar time, trends and forecasts that were made last year have no bearing on today. We are exploring and trying to figure out this “new world” week by week. It’s not easy, but where there is challenge also comes opportunity...

As a brand, Freemotion has always done things differently, with a long and proud heritage of innovation. We are constantly evolving and driving new product innovation and solutions for the global fitness sector. And it’s this reason why we have been first to market with a number of new product innovations such as cable-strength training, the world’s first road simulating bike and now we have a solution which is perfect for the COVID-world we have to operate in.

As humans we thrive on connections. The largely negative response to the recent UK government announcements about the stricter tightening of the social distancing rules, and the introduction of the “rule of six”, is testament to that. This culture and behaviour can be applied to your gym operation and looking to generate human connection through fitness is a great way to keep members engaged, motivated and returning week after week. Small group training is very successful at driving member outcomes and lifetime value. This is primarily due to its ability to make people feel connected to not just a coach, but an entire fitness community through the combination of exercise and social interaction.

Earlier this year, Freemotion launched a new category to the global fitness market - FUSION Team Training, a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.

Set to take the fitness world by storm, FUSION combines power and metabolic training in a unique way that enables participants to build muscle and burn calories simultaneously. In just 45-minutes, a FUSION session delivers a challenging, engaging, total-body workout and by incorporating intermittent periods of recovery, participants achieve a continuous elevated heart rate.

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilise resistance, speed, and functional movements from everyday life to develop a stronger, healthier, and more agile body.

Participants train on their own piece of Fusion CST. They can control the intensity and modify the exercise based on their abilities and fitness levels for the ultimate user-defined workout. And because there is no need to share equipment or wipe down multiple stations, users have peace of mind about their workout environment – allowing them to concentrate on the session without compromising their personal space.

What’s more, FUSION Team training lowers the price point for people wanting a personalised training experience while enabling operators to charge more than group exercise classes. And instead of making money from a single client one-on-one, they can now do that with 6-12 people at a time.

This really is the ultimate piece of equipment in this new COVID-conscious world but just as importantly it can deliver results for your members whilst generating income and boosting lifetime value.

For more information please visit: freemotionfitness.com/fusion-team-training or email: [email protected]

Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
HAF
2020/THUMB346326_799367_810734.png
Latest News
Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity ...
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Click on a catalogue to view it online
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News

Why fitness clubs and facilities need to evolve in a COVID-conscious world

FUSION Team Training is a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.
– Tony Ali, UK Country Manager, Freemotion Fitness

Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.

It’s an unfamiliar time, trends and forecasts that were made last year have no bearing on today. We are exploring and trying to figure out this “new world” week by week. It’s not easy, but where there is challenge also comes opportunity...

As a brand, Freemotion has always done things differently, with a long and proud heritage of innovation. We are constantly evolving and driving new product innovation and solutions for the global fitness sector. And it’s this reason why we have been first to market with a number of new product innovations such as cable-strength training, the world’s first road simulating bike and now we have a solution which is perfect for the COVID-world we have to operate in.

As humans we thrive on connections. The largely negative response to the recent UK government announcements about the stricter tightening of the social distancing rules, and the introduction of the “rule of six”, is testament to that. This culture and behaviour can be applied to your gym operation and looking to generate human connection through fitness is a great way to keep members engaged, motivated and returning week after week. Small group training is very successful at driving member outcomes and lifetime value. This is primarily due to its ability to make people feel connected to not just a coach, but an entire fitness community through the combination of exercise and social interaction.

Earlier this year, Freemotion launched a new category to the global fitness market - FUSION Team Training, a revolutionary ‘Covid-safe’ small group training that fuses together cardio and strength training in a way that’s never been done before.

Set to take the fitness world by storm, FUSION combines power and metabolic training in a unique way that enables participants to build muscle and burn calories simultaneously. In just 45-minutes, a FUSION session delivers a challenging, engaging, total-body workout and by incorporating intermittent periods of recovery, participants achieve a continuous elevated heart rate.

Unlike traditional strength training that only builds muscle based on the load, FUSION workouts also utilise resistance, speed, and functional movements from everyday life to develop a stronger, healthier, and more agile body.

Participants train on their own piece of Fusion CST. They can control the intensity and modify the exercise based on their abilities and fitness levels for the ultimate user-defined workout. And because there is no need to share equipment or wipe down multiple stations, users have peace of mind about their workout environment – allowing them to concentrate on the session without compromising their personal space.

What’s more, FUSION Team training lowers the price point for people wanting a personalised training experience while enabling operators to charge more than group exercise classes. And instead of making money from a single client one-on-one, they can now do that with 6-12 people at a time.

This really is the ultimate piece of equipment in this new COVID-conscious world but just as importantly it can deliver results for your members whilst generating income and boosting lifetime value.

For more information please visit: freemotionfitness.com/fusion-team-training or email: [email protected]

Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
HAF
2020/THUMB346326_799367_810734.png

News

Professor Chris Whitty, the chief medical officer for England, has said exercise and physical activity
Nick Whitcombe, the independent gym owner who refused to shut his gym during the October
This year's UK government Spending Review, announced in Parliament by chancellor Rishi Sunak on 25
Up to 100k people will benefit from the free gym and physical activity sessions, thanks
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
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Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
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Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
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Sponsored
Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
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News report
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
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Having someone just feeling comfortable walking into the gym is important
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Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Featured supplier news
Featured supplier: Dr Paul Bedford announces Retention Convention will go virtual for 2020
Global retention expert, Dr Paul Bedford, will host his sixth annual Retention Convention virtually, bringing together global speakers to form a documentary-style event around turning customers into communities.
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Software
Volution.fit: Software
Locking solutions
Monster Padlocks: Locking solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
SpaBooker: Spa software
Direct debit solutions
Harlands Group: Direct debit solutions
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
fibodo Limited: Management software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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