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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Everyone Active and WW (Weight Watchers Reimagined) sign partnership deal

Deal will see Everyone Active and WW combining their exercise and dietary services
Members will be offered "substantial savings" on the use of services
WW will also host weekly workshops at a number of Everyone Active centres
Deal follows research which suggests that 41 per cent of Brits admitted to a weight increase during the pandemic

Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.

The deal will result in both WW and Everyone Active members being offered "substantial savings" on the use of the myWW+ app and membership rates at all Everyone Active leisure centres. The myWW+ app allows users to manage their weight, monitor their hydration and sleep and offers tips on mental health and healthy food choices.

Members will be offered special discounts on a number of other activities and services too, such as personalised nutrition plans, 24/7 live coaching, access to the "Headspace" meditation app and to the Everyone On Demand online fitness platform.

WW will also host weekly workshops at a number of Everyone Active centres, with attendees set to benefit from special activity sessions delivered by the Everyone Active fitness team.

Duncan Jefford, regional director at Everyone Active, said: “The myWW+ and Everyone Active partnership is important because it closes the loop between diet, fitness and mental health.

"It is a complete solution to anyone going through fitness or weight challenges and has struggled to get results.

"We have fantastic member success rates and to offer that service paired with the world’s greatest wellness brand is a first for everyone who wants to get on top of their mental and physical health this year.”

The deal was signed following research by WW, which suggested that 41 per cent of Brits admitted to a weight increase during the pandemic – with 65 per cent of those gaining half a stone or more.

Anna Hill, GM of WW UK, said: “The challenges of the pandemic weigh heavy on the nation. It has been a tough time for all.

"Our latest app myWW+ is a huge technological advancement for us and is something our members greatly benefit from at a time when our health is more important than ever before, and we’re thrilled to extend this benefit to Everyone Active members."

Weight Watchers rebranded as WW in 2018.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.
PTS,HAF,FIT,IND,SAM
2021/THUMB347502_840592_838411.jpg
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News

Everyone Active and WW (Weight Watchers Reimagined) sign partnership deal

Deal will see Everyone Active and WW combining their exercise and dietary services
Members will be offered "substantial savings" on the use of services
WW will also host weekly workshops at a number of Everyone Active centres
Deal follows research which suggests that 41 per cent of Brits admitted to a weight increase during the pandemic

Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.

The deal will result in both WW and Everyone Active members being offered "substantial savings" on the use of the myWW+ app and membership rates at all Everyone Active leisure centres. The myWW+ app allows users to manage their weight, monitor their hydration and sleep and offers tips on mental health and healthy food choices.

Members will be offered special discounts on a number of other activities and services too, such as personalised nutrition plans, 24/7 live coaching, access to the "Headspace" meditation app and to the Everyone On Demand online fitness platform.

WW will also host weekly workshops at a number of Everyone Active centres, with attendees set to benefit from special activity sessions delivered by the Everyone Active fitness team.

Duncan Jefford, regional director at Everyone Active, said: “The myWW+ and Everyone Active partnership is important because it closes the loop between diet, fitness and mental health.

"It is a complete solution to anyone going through fitness or weight challenges and has struggled to get results.

"We have fantastic member success rates and to offer that service paired with the world’s greatest wellness brand is a first for everyone who wants to get on top of their mental and physical health this year.”

The deal was signed following research by WW, which suggested that 41 per cent of Brits admitted to a weight increase during the pandemic – with 65 per cent of those gaining half a stone or more.

Anna Hill, GM of WW UK, said: “The challenges of the pandemic weigh heavy on the nation. It has been a tough time for all.

"Our latest app myWW+ is a huge technological advancement for us and is something our members greatly benefit from at a time when our health is more important than ever before, and we’re thrilled to extend this benefit to Everyone Active members."

Weight Watchers rebranded as WW in 2018.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers), which will see the two combining their exercise and dietary services.
PTS,HAF,FIT,IND,SAM
2021/THUMB347502_840592_838411.jpg

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Featured supplier news
Featured supplier news: Surge integrates Fisikal with HubSpot to drive business efficiencies and grow revenue
As Surge expands its offer with the launch of a third dedicated Electronic Muscle Stimulation (EMS) studio this summer – this time in Fleet Street, London – the brand reflects on the vital role of its estate wide digital ecosystem, created in partnership with Fisikal, designed to drive business efficiencies and commercial success.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Perfect Gym Solutions S.A.
Perfect Gym currently provides fitness software solutions to customers in 55+ countries, servicing more than ...
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Company profile: Everyone Active
Everyone Active operates leisure centres in partnership with local councils across the UK. Today, Everyone ...
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Click on a catalogue to view it online
Directory
Lockers/interior design
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Sothys: Skincare
Spa software
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Whole body cryotherapy
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Pendex Fisio S.L.: Exercise equipment
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Welwyn Garden City
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Diary dates
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Diary dates
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Diary dates
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Online,
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Diary dates
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