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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Virgin Active to launch 'tech-savvy' London health clubs in early 2015

Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.

According to the gym chain, the new clubs – in Merchant Square, Paddington and the Walbrook Building, Cannon Street – will be its first fully ‘connected’ health clubs in the UK, with digital technology “built into every step of a member’s journey, from arrival, to the gym floor.” The clubs will see the latest gym equipment link up with fitness apps and devices, enabling members to track and measure all aspects of their exercise routine.

Following on from the sale of nine Virgin Active clubs to Nuffield last week, the newly announced sites are part of Virgin Active’s three year, £100m investment programme, partly intended to meet members’ growing demand for the latest technological innovation.

The gym chain cites research that says 48 per cent of 20-24 year olds (and 51 per cent of 25-34 year olds) feel having the most up to date technology is important or essential for their gym experience, suggesting the new clubs are intended to attract younger clientele.

As part of the technology offering, HD interactive screens will allow members to book classes, view which personal trainers are on the club floor and provide virtual workout advice. The company is also working towards a contactless solution which will see members receive an interactive wrist band and will do away with the need for membership cards and locker keys.

The two new clubs will be kitted out with Technogym equipment, which – in conjunction with super-fast broadband (presumably supplied by Virgin Media) – will enable members to:

• Access web-based services on the fitness floor;• Access apps such as Youtube videos, Skype, TED Talks and games while they use gym equipment;

• Link their fitness apps in-club, as well as out-of-club, to help track personal progress against their fitness goals;• Enjoy recreational activities such as speaking to friends on social networks and using the web while exercising.

“There is a growing demand from our members to have the latest technology at their fingertips, which lives up to their increasingly connected and digital lifestyles,” said chief information officer of Virgin Active Group Andy Caddy.

“But we understand that different members have different needs when it comes to technology. It is all about making it as easy as possible for our members to personalise their work out and get the most out of their time with us.”

Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.
HAF,TEC,PTS
205657_905666.jpg
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News

Virgin Active to launch 'tech-savvy' London health clubs in early 2015

Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.

According to the gym chain, the new clubs – in Merchant Square, Paddington and the Walbrook Building, Cannon Street – will be its first fully ‘connected’ health clubs in the UK, with digital technology “built into every step of a member’s journey, from arrival, to the gym floor.” The clubs will see the latest gym equipment link up with fitness apps and devices, enabling members to track and measure all aspects of their exercise routine.

Following on from the sale of nine Virgin Active clubs to Nuffield last week, the newly announced sites are part of Virgin Active’s three year, £100m investment programme, partly intended to meet members’ growing demand for the latest technological innovation.

The gym chain cites research that says 48 per cent of 20-24 year olds (and 51 per cent of 25-34 year olds) feel having the most up to date technology is important or essential for their gym experience, suggesting the new clubs are intended to attract younger clientele.

As part of the technology offering, HD interactive screens will allow members to book classes, view which personal trainers are on the club floor and provide virtual workout advice. The company is also working towards a contactless solution which will see members receive an interactive wrist band and will do away with the need for membership cards and locker keys.

The two new clubs will be kitted out with Technogym equipment, which – in conjunction with super-fast broadband (presumably supplied by Virgin Media) – will enable members to:

• Access web-based services on the fitness floor;• Access apps such as Youtube videos, Skype, TED Talks and games while they use gym equipment;

• Link their fitness apps in-club, as well as out-of-club, to help track personal progress against their fitness goals;• Enjoy recreational activities such as speaking to friends on social networks and using the web while exercising.

“There is a growing demand from our members to have the latest technology at their fingertips, which lives up to their increasingly connected and digital lifestyles,” said chief information officer of Virgin Active Group Andy Caddy.

“But we understand that different members have different needs when it comes to technology. It is all about making it as easy as possible for our members to personalise their work out and get the most out of their time with us.”

Virgin Active has unveiled plans to launch two new ‘technology-focused’ clubs in London during early 2015.
HAF,TEC,PTS
205657_905666.jpg

News

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Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched
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Featured supplier news
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Global fitness technology provider Virtuagym has raised a new €3m investment from Icecat, an Amsterdam-based technology company which invests in innovative technology organisations.
Featured supplier news
Featured supplier news: Fitness industry to gather at Sibec Europe-UK in Portugal this September
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the fitness industry – will take place from 27-30 September at the Anantara Vilamoura Algarve Resort, in Portugal.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
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Company profiles
Company profile: Crown Sports Lockers
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Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Skincare
Comfort Zone - Davines S.p.A: Skincare
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
On demand
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Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
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Diary dates
25-28 Oct 2022
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