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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

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Virgin Active to focus on nutrition and mental wellbeing of members

It’s early days but we’ll be looking to work with various companies on ways to develop mental fitness and agility, as well as cultivating a good state of mind
– Robert Cook, managing director, Virgin Active UK

Virgin Active has begun the next stage of its 360-degree wellness concept by focusing on nutrition and the mental wellbeing of its members.

The first part of its Body Movement initiative, launched last year, was to introduce a suite of dedicated treatment rooms and studios providing physiotherapy, sports massage and reformer pilates.

The concept consists of body maintenance and rehabilitation, nutrition, mental wellbeing and movement.

Now, managing director Robert Cook has revealed that Virgin Active has begun plans with nutritional companies to expand its offering.

“We're working with some nutritional companies to come in and give advice that can be passed on to members through our PTs," said Cook, speaking in the latest edition of Health Club Management.

"And similarly for mental wellbeing, it’s early days but we’ll be looking to work with various companies on ways to develop mental fitness and agility, as well as cultivating a good state of mind.”

The company is assessing potential interventions it could provide, whether “through social interaction, buddying up, different forms of exercise, meditation or live chat lines,” Cook said.

The Scotsman, who has been in the role for 18 months, joined the brand as it was in the process of selling 35 clubs to Nuffield Health, and has since sold a further 14 gyms to David Lloyd.

Focusing on its remaining 43 sites, Cook said he plans on creating clubs that not only function as gyms but serve as lifestyle hubs for socialising, working and relaxing.

Having scaled the business down, he said he wants to “concentrate on getting the jewel we’ve got properly polished”.

To read the full interview click here.

Sign up for FREE ezines & magazines
Virgin Active has begun the next stage of its 360-degree wellness concept by focusing on nutrition and the mental wellbeing of its members.
HAF,FIT,PTS,CAS,PHR
THUMB24225_113479.jpg
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News

Virgin Active to focus on nutrition and mental wellbeing of members

It’s early days but we’ll be looking to work with various companies on ways to develop mental fitness and agility, as well as cultivating a good state of mind
– Robert Cook, managing director, Virgin Active UK

Virgin Active has begun the next stage of its 360-degree wellness concept by focusing on nutrition and the mental wellbeing of its members.

The first part of its Body Movement initiative, launched last year, was to introduce a suite of dedicated treatment rooms and studios providing physiotherapy, sports massage and reformer pilates.

The concept consists of body maintenance and rehabilitation, nutrition, mental wellbeing and movement.

Now, managing director Robert Cook has revealed that Virgin Active has begun plans with nutritional companies to expand its offering.

“We're working with some nutritional companies to come in and give advice that can be passed on to members through our PTs," said Cook, speaking in the latest edition of Health Club Management.

"And similarly for mental wellbeing, it’s early days but we’ll be looking to work with various companies on ways to develop mental fitness and agility, as well as cultivating a good state of mind.”

The company is assessing potential interventions it could provide, whether “through social interaction, buddying up, different forms of exercise, meditation or live chat lines,” Cook said.

The Scotsman, who has been in the role for 18 months, joined the brand as it was in the process of selling 35 clubs to Nuffield Health, and has since sold a further 14 gyms to David Lloyd.

Focusing on its remaining 43 sites, Cook said he plans on creating clubs that not only function as gyms but serve as lifestyle hubs for socialising, working and relaxing.

Having scaled the business down, he said he wants to “concentrate on getting the jewel we’ve got properly polished”.

To read the full interview click here.

Sign up for FREE ezines & magazines
Virgin Active has begun the next stage of its 360-degree wellness concept by focusing on nutrition and the mental wellbeing of its members.
HAF,FIT,PTS,CAS,PHR
THUMB24225_113479.jpg

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Rockwell Group have unveiled designs for luxury hospitality and wellness amenities at Manhattan's 550 Madison
The Gym Group is set to continue its fast pace of growth in 2020, with
A new product aimed at the ageing population is combining wearable fitness tech with artificial
A three-year research project will look to provide the physical activity industry with a better
The latest edition of the highly-successful This Girl Can Campaign has been celebrated for its
The increasing popularity of streaming services and wireless earbuds – along with the introduction of
Servicesport UK Limited
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Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience
Stuart Broster, chief executive of Anytime Fitness UK, will step down from his role in
Digme Fitness has acquired Another Space – the boutique studio arm of premium health club
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Global Wellness Summit
Global Wellness Summit
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Design focus
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Corporate wellness
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Features
Running
How many of your members pound the treadmill with poor technique, risking injury and hating every leaden-legged second of it? It doesn’t have to be this way according to Danny Dreyer, founder of ChiRunning, who says he can turn anyone into a runner. Kath Hudson discovers how
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As we begin a new decade, will boutiques extend beyond the major cities? Will the budget boom continue? How will digital fitness impact the sector? Kath Hudson speaks to some of the industry’s big hitters to find out what 2020 could have in store
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HCM people

Gita Sjahrir

Founder, R-FITNESS
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My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Nutrition tips for a healthy life
A healthy diet has massive benefits for your health, both inside and out.
Featured supplier news
Featured supplier: Staycationers treated to whale of a time at newly expanded W Club
Holiday complex Whalesborough Cottages and Spa in Bude, North Cornwall, has enhanced its visitor experience by expanding its leisure facilities.
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Fitlockers: Lockers/interior design
Direct debit solutions
Harlands Group: Direct debit solutions
Exercise equipment
Matrix Fitness: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Locking solutions
Monster Padlocks: Locking solutions
Management software
GymSales: Management software
Skincare
Sothys: Skincare
Professional services
Deloitte UK: Professional services
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Property & Tenders
Derby City Council
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Diary dates
21-23 Jan 2020
Harrogate Convention Centre, Harrogate, United Kingdom
Diary dates
28-30 Jan 2020
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
29-30 Jan 2020
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