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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

PROMOTION

Up your ‘data game’ to successfully relaunch your fitness business

Becoming a data-driven business should be simple, hassle-free and affordable; all it takes is getting the right software solution in place.
– Andy Hall

Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.

You may have found traditional data solutions expensive and complicated, however, with the right systems in operation, data could be helping you make the right decisions at the right times, allowing automated actions to increase conversion rates and drive sales and efficiencies, leading to successful commercial outcomes.

Volution, the data specialist, offers bespoke, seamless integration into existing systems and programmes, to enable gyms and fitness centres to make the most of the data they already have or indeed increase the data available to them to further engage members and drive business results.

By streamlining and analysing data, Volution ensures it can be used to deliver commercial opportunities and ROI. Integration is fast and cost-effective.

Volution is already working with over 300 fitness centres across the globe, has 380,000 active users and is driving revenue increases and savings of over £5,500 per month per club.

“The Volution solution doesn’t require businesses to change tech platforms or providers,” says Adam Norton, founder of Volution, “but instead, we develop and integrate new and high-performing applications, to enable businesses to have greater visibility of data gained from multiple data sources, which in turn can improve business performance.

“The next four weeks are going to be critical for the health and fitness sector, particularly in the UK, where we will see facilities start to re-open,” says Norton. “The sector has a unique opportunity to start afresh and allow data and insight to shape businesses and services, enabling them to be more customer-centric, more efficient and higher-performing.”

Tracking home to club dynamics

“What’s more, we’re likely to see more members and consumers wanting at-home and digital solutions, to ease the transition back to the bricks and mortar clubs,” says Norton.

“Clubs and facilities that have the foresight and ability to track this activity will be the winners and will have a clear competitive advantage.”

Volution has been gearing up to work with operators right across the US and UK markets, with the appointment of a high profile team to lead the brand.

Matt Adey has been brought on as a non-executive director. Adey has held significant global roles within Orangetheory Fitness, as well as operators such as The Bannatyne Group and Hilton Hotels.

In addition, Andy Hall, well-known within the sector, has been appointed global sales director.

Hall has held high profile roles within Les Mills UK, as business development director and before that at Egym as regional sales manager.

Commenting on the opportunity, Hall said: “For many operators, the world of data can be a daunting and unknown space, with many misconceptions around processes, price, implementation and even capability. This leads to change-paralysis where businesses are wary of the task in front of them, which is often based on perception, not reality.

“Data needs to enable businesses to make informed decisions quickly and rationally. The Volution solution enables senior leaders within the club operator world to collate and analyse valuable information whenever they need it.

“Becoming a data-driven business shouldn’t be rocket science. It needs to be simple, hassle-free and affordable for every gym or fitness centre; all it takes is getting the right software solution in place.”

For more information about Volution please visit: https://volution.fit

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
TEC,HAF
2020/THUMB345961_885380_448788.jpg
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PROMOTION

Up your ‘data game’ to successfully relaunch your fitness business

Becoming a data-driven business should be simple, hassle-free and affordable; all it takes is getting the right software solution in place.
– Andy Hall

Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.

You may have found traditional data solutions expensive and complicated, however, with the right systems in operation, data could be helping you make the right decisions at the right times, allowing automated actions to increase conversion rates and drive sales and efficiencies, leading to successful commercial outcomes.

Volution, the data specialist, offers bespoke, seamless integration into existing systems and programmes, to enable gyms and fitness centres to make the most of the data they already have or indeed increase the data available to them to further engage members and drive business results.

By streamlining and analysing data, Volution ensures it can be used to deliver commercial opportunities and ROI. Integration is fast and cost-effective.

Volution is already working with over 300 fitness centres across the globe, has 380,000 active users and is driving revenue increases and savings of over £5,500 per month per club.

“The Volution solution doesn’t require businesses to change tech platforms or providers,” says Adam Norton, founder of Volution, “but instead, we develop and integrate new and high-performing applications, to enable businesses to have greater visibility of data gained from multiple data sources, which in turn can improve business performance.

“The next four weeks are going to be critical for the health and fitness sector, particularly in the UK, where we will see facilities start to re-open,” says Norton. “The sector has a unique opportunity to start afresh and allow data and insight to shape businesses and services, enabling them to be more customer-centric, more efficient and higher-performing.”

Tracking home to club dynamics

“What’s more, we’re likely to see more members and consumers wanting at-home and digital solutions, to ease the transition back to the bricks and mortar clubs,” says Norton.

“Clubs and facilities that have the foresight and ability to track this activity will be the winners and will have a clear competitive advantage.”

Volution has been gearing up to work with operators right across the US and UK markets, with the appointment of a high profile team to lead the brand.

Matt Adey has been brought on as a non-executive director. Adey has held significant global roles within Orangetheory Fitness, as well as operators such as The Bannatyne Group and Hilton Hotels.

In addition, Andy Hall, well-known within the sector, has been appointed global sales director.

Hall has held high profile roles within Les Mills UK, as business development director and before that at Egym as regional sales manager.

Commenting on the opportunity, Hall said: “For many operators, the world of data can be a daunting and unknown space, with many misconceptions around processes, price, implementation and even capability. This leads to change-paralysis where businesses are wary of the task in front of them, which is often based on perception, not reality.

“Data needs to enable businesses to make informed decisions quickly and rationally. The Volution solution enables senior leaders within the club operator world to collate and analyse valuable information whenever they need it.

“Becoming a data-driven business shouldn’t be rocket science. It needs to be simple, hassle-free and affordable for every gym or fitness centre; all it takes is getting the right software solution in place.”

For more information about Volution please visit: https://volution.fit

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Do you have something to say about the health and fitness industry? Would you like to write an opinion piece for us? Call Jan Williams on +44(0)1462 471909
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
TEC,HAF
2020/THUMB345961_885380_448788.jpg
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
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The University of Stirling has opened its new £20m sports and fitness centre. The building,
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Andy Hall, COO of data and tech solutions brand, Volution, looks at the trends we can expect to see emerging in the global fitness market in 2021
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Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Company profiles
Company profile: Gympass
On a mission to defeat inactivity, Gympass is a corporate wellness solution that builds mutually ...
Supplier Showcases
Supplier showcase - Digital gym floor
Supplier Showcases
Supplier showcase - Bouncing back
Catalogue Gallery
Click on a catalogue to view it online
Directory
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Software
Volution.fit: Software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Spa software
SpaBooker: Spa software
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Lockers/interior design
Fitlockers: Lockers/interior design
Design consultants
Zynk Design Consultants: Design consultants
Skincare
Sothys: Skincare
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Core Health & Fitness
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