Early bird
tickets
available now!
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
The Leisure Media Company Ltd
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn
FITNESS, HEALTH, WELLNESS

Latest news

Revealed: The latest on the state of the London boutique studio market from Leisure DB

There are now more than 300 boutique fitness studios across London
The figure marks an increase of 17.4 per cent when compared to 2018 – a year considered the 'heyday' for the sector
The data comes from the London Boutique Studio Report 2023, published by market intelligence specialist, Leisure DB
According to the report, the average unlimited monthly membership fee has increased by over 20 per cent since 2018

There are now more than 300 boutique fitness studios across London – an increase of 17.4 per cent when compared to 2018.

Figures from the London Boutique Studio Report 2023, published by insight outfit Leisure DB, also show that more than half (56 per cent) of London's adult population of 6.98m people now live within one mile of a boutique studio.

This is the first time Leisure DB has published this report since 2018 – after a hiatus due to the pandemic – and it offers an insight into the evolution of the boutique market, which has been severely impacted by the pandemic.

The report found a consolidation in the sector, as the top 10 operators now account for a third of all London boutique studios.

Troubled franchised chain, F45, remains London’s largest boutique operator by number of studios, with 44 in the London area.

The average unlimited monthly membership fee has increased by over 20 per cent since 2018, while the average cost of a 10-class pack has gone up by almost 15 per cent, although researchers also found anecdotal evidence that boutiques are regularly discounting on these rates.

Interviews with operators also found that boutiques are experiencing an increasing competitive threat from gyms that are adding boutique offerings, such as reformer Pilates, however, they are also likely to have diversified, with the single workout boutique becoming a thing of the past and most offering a balance of different workout modalities.

Classes have been growing in popularity and Leisure DB found there are 15 per cent more on offer than in 2018.

The pandemic has permanently changed the product offering for some, with over a quarter of boutiques still maintaining an online offering – live classes and/or on-demand – in addition to their in-person classes.

Leisure DB founder, David Minton, said: "In 2018, when Leisure DB published its first London Boutique Studio Report, it was easy to be seduced by the boutique lifestyle.

"Founded by individuals with ideas, passion and energy, the studios’ premium experiences, environments and emotions inspired loyal communities.

"2018 was the heyday for operators and consumers, as 62 studios opened in London that year – more than in New York. Globally, F45 – then the fastest-growing brand – opened 900+ sites that year.

"As we revisit London’s boutique sector in 2023 for the first time since 2018, we find an industry that’s finding its feet post-pandemic.

"In spite of some permanent closures and a few brands falling into administration or liquidation, many have emerged leaner, stronger and more nimble.

"Openings may be fewer than in the ‘peak boutique’ years, but closures are also slowing, as surviving brands stabilise and rebuild.

"Finances remain tight and new funding is hard to come by, but London’s operators retain the pioneering spirit, responding to changing consumer behaviours with creativity and passion," said Minton.

Read more about London Boutique Studio Report 2023 in the upcoming edition of HCM magazine, which will feature an in-depth article – click hereto sign up for your free digital copy.

You can purchase the report, at www.leisuredb.com/publications with the HCM discount code BOUTIQUEHCM15 for 15 per cent off (valid to 31 December 2023).

Related news

London's Battersea Power Station reopens with Third Space, BXR, Boom Cycle and BMF on board

28 Oct 2022
Third Space and BXR are among the wellness operators slated to open at London’s Battersea ...

Trib3 makes its first move into the London boutique market

27 Jan 2022
Trib3 will open a studio in Ealing, West London in March, marking the boutique brand's ...
There are now more than 300 boutique fitness studios across London, an increase of 17.4 per cent when compared to 2018 – a year considered the 'heyday' for the sector.
PTS,HAF,FIT,IND,PTS,RES
2023/THUMB352135_84934_961904.jpg
Latest News
Boxing and strength franchise UBX has taken a step closer to realising its ambitions to ...
Latest News
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands, ...
Latest News
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support ...
Latest News
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission ...
Latest News
Employee wellness app GoJoe has teamed up with Les Mills for a major new content ...
Latest News
Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which ...
Latest News
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to ...
Latest News
In a bid to get girls more active, Nuffield Health has launched a campaign, Move ...
HCM promotional features
Sponsored
Since EGYM launched at Vivacity, the team has onboarded more than 1,200 members, with a retention rate of 85%
HCM promotional features
Sponsored
Green Gym Group partnered with Xplor Gym for an all-in-one gym management software solution to save time and improve the member experience
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
HCM magazine
A new study has found major differences in the way males and females utilise fat during exercise, as Kath Hudson reports
HCM magazine
Charlotte Greenwood talks us through new research from Savanta, which is seeking to deliver a deeper understanding of what motivates consumers
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine
The messaging we've got to get across now is about how it’s consistent, good practice that delivers compound results
HCM magazine
Weight loss drugs are altering consumer behaviour, disrupting sectors from food retailing (smaller portions) to apparel (less fabric needed). We need to move fast to align with this new reality
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Company profiles
Company profile: Absolute Performance
Absolute Performance designs and installs world-class gyms for commercial, educational, elite sports, military, blue light ...
Company profiles
Company profile: Matrix Fitness
Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Green light for Northcroft Leisure Centre £4.6 million refurbishment
Northcroft Leisure Centre in Newbury is set for a major transformation as a result of a £4.6million investment from West Berkshire Council.
Featured press releases
Greenwich Leisure Limited press release: Better's summer of sport – activities for kids & families
Charitable leisure social enterprise GLL – which operate facilities in partnership with 50 local authorities under the ‘Better’ brand – has announced a sizzling summer of kids and family activities to coincide with the school holidays.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates

Latest news

Revealed: The latest on the state of the London boutique studio market from Leisure DB

There are now more than 300 boutique fitness studios across London
The figure marks an increase of 17.4 per cent when compared to 2018 – a year considered the 'heyday' for the sector
The data comes from the London Boutique Studio Report 2023, published by market intelligence specialist, Leisure DB
According to the report, the average unlimited monthly membership fee has increased by over 20 per cent since 2018

There are now more than 300 boutique fitness studios across London – an increase of 17.4 per cent when compared to 2018.

Figures from the London Boutique Studio Report 2023, published by insight outfit Leisure DB, also show that more than half (56 per cent) of London's adult population of 6.98m people now live within one mile of a boutique studio.

This is the first time Leisure DB has published this report since 2018 – after a hiatus due to the pandemic – and it offers an insight into the evolution of the boutique market, which has been severely impacted by the pandemic.

The report found a consolidation in the sector, as the top 10 operators now account for a third of all London boutique studios.

Troubled franchised chain, F45, remains London’s largest boutique operator by number of studios, with 44 in the London area.

The average unlimited monthly membership fee has increased by over 20 per cent since 2018, while the average cost of a 10-class pack has gone up by almost 15 per cent, although researchers also found anecdotal evidence that boutiques are regularly discounting on these rates.

Interviews with operators also found that boutiques are experiencing an increasing competitive threat from gyms that are adding boutique offerings, such as reformer Pilates, however, they are also likely to have diversified, with the single workout boutique becoming a thing of the past and most offering a balance of different workout modalities.

Classes have been growing in popularity and Leisure DB found there are 15 per cent more on offer than in 2018.

The pandemic has permanently changed the product offering for some, with over a quarter of boutiques still maintaining an online offering – live classes and/or on-demand – in addition to their in-person classes.

Leisure DB founder, David Minton, said: "In 2018, when Leisure DB published its first London Boutique Studio Report, it was easy to be seduced by the boutique lifestyle.

"Founded by individuals with ideas, passion and energy, the studios’ premium experiences, environments and emotions inspired loyal communities.

"2018 was the heyday for operators and consumers, as 62 studios opened in London that year – more than in New York. Globally, F45 – then the fastest-growing brand – opened 900+ sites that year.

"As we revisit London’s boutique sector in 2023 for the first time since 2018, we find an industry that’s finding its feet post-pandemic.

"In spite of some permanent closures and a few brands falling into administration or liquidation, many have emerged leaner, stronger and more nimble.

"Openings may be fewer than in the ‘peak boutique’ years, but closures are also slowing, as surviving brands stabilise and rebuild.

"Finances remain tight and new funding is hard to come by, but London’s operators retain the pioneering spirit, responding to changing consumer behaviours with creativity and passion," said Minton.

Read more about London Boutique Studio Report 2023 in the upcoming edition of HCM magazine, which will feature an in-depth article – click hereto sign up for your free digital copy.

You can purchase the report, at www.leisuredb.com/publications with the HCM discount code BOUTIQUEHCM15 for 15 per cent off (valid to 31 December 2023).

Related news

London's Battersea Power Station reopens with Third Space, BXR, Boom Cycle and BMF on board

28 Oct 2022
Third Space and BXR are among the wellness operators slated to open at London’s Battersea ...

Trib3 makes its first move into the London boutique market

27 Jan 2022
Trib3 will open a studio in Ealing, West London in March, marking the boutique brand's ...
There are now more than 300 boutique fitness studios across London, an increase of 17.4 per cent when compared to 2018 – a year considered the 'heyday' for the sector.
PTS,HAF,FIT,IND,PTS,RES
2023/THUMB352135_84934_961904.jpg

Latest news

Boxing and strength franchise UBX has taken a step closer to realising its ambitions to
Fitness International has announced the acquisition of XSport Fitness, adding to its portfolio of brands,
Community Leisure UK (CLUK) and The Richmond Group of Charities have joined forces to support
Mental Health Swims has been awarded almost £18,000 of lottery money to extend its mission
Employee wellness app GoJoe has teamed up with Les Mills for a major new content
Former footballer, David Beckham, has become a strategic investor in health sciences company, Prenetics, which
Innovatise UK Ltd
Innovatise UK Ltd
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable
Gymbox has partnered with Haringey Council and not-for-profit organisation, Raza Sana, to give opportunities to
In a bid to get girls more active, Nuffield Health has launched a campaign, Move
Sport for Confidence CIC has received a national award for its pioneering work hardwiring occupational
Mindbody, has launched a specialist insurance programme for its customers which is being delivered through
After introducing Xponential’s reformer Pilates concept, Club Pilates, to Germany last year, Matin Seibold's LifeFit
Rugby legend, Jonny Wilkinson has been announced as a keynote speaker for the HCM Summit
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial
As United Fitness Brands gears up to launch its fifth Reformcore location at Battersea Power
The Gym Group has built on the positive momentum of 2023, with a strong half-year
The way fat stores are metabolised during exercise is different in males and females, according
The UK's National Sector Partners Group (NSP) has called on the new government to pledge
Boutique fitness software platform, Xplor Mariana Tek, has launched in-app gamification to help studios motivate
Trade show and conference, Elevate, is expanding to India next year, with an event scheduled
Alliance Leisure
Alliance Leisure
Industry body CIMSPA, which represents workers across the physical activity sector, has created an online
Nutrient vitamin IV therapy franchise, Prime IV Hydration & Wellness, is accelerating its expansion across
Global Wellness Summit
Global Wellness Summit
1 - 20 of 12,300
HCM promotional features
Sponsored
Since EGYM launched at Vivacity, the team has onboarded more than 1,200 members, with a retention rate of 85%
HCM promotional features
Sponsored
Green Gym Group partnered with Xplor Gym for an all-in-one gym management software solution to save time and improve the member experience
HCM promotional features
Sponsored
A major refurbishment of Sport Ireland Fitness by Technogym has created a world-class public gym at the home of Irish sport
HCM promotional features
Sponsored
At the heart of the Sydney Swans new headquarters in Australia is an elite player-focused training facility by strength equipment specialist BLK BOX
HCM promotional features
Sponsored
Sustainability in the fitness industry is coming on in leaps and bounds as more operators refurbish their gym equipment to save money and the planet
HCM promotional features
Sponsored
We all know we need to stand more. Now an exciting new partnership between Physical and Teca Fitness expands this thinking into UK gyms and beyond
HCM promotional features
Sponsored
Life Fitness has reimagined cardio with the launch of its Symbio line which has been designed with advanced biomechanics and offers deep levels of customisation
HCM promotional features
Sponsored
Coaching workshops from Keith Smith and Adam Daniel have been designed to empower your team and transform your service
HCM promotional features
HCM magazine
A new study has found major differences in the way males and females utilise fat during exercise, as Kath Hudson reports
HCM magazine
Charlotte Greenwood talks us through new research from Savanta, which is seeking to deliver a deeper understanding of what motivates consumers
HCM magazine
Indoor bikes may remain stationary, but the discipline is in constant motion. Innovators tell Steph Eaves how they’re keeping pace with the latest trends
HCM magazine
The messaging we've got to get across now is about how it’s consistent, good practice that delivers compound results
HCM magazine
Weight loss drugs are altering consumer behaviour, disrupting sectors from food retailing (smaller portions) to apparel (less fabric needed). We need to move fast to align with this new reality
HCM magazine
Disappointment about being passed over for promotion gave Neil Randall, the resilience he needed to climb the ranks. He talks to Kath Hudson about the challenges he faced early in his career and the skills he learned from them
HCM magazine
As the UK healthcare sector struggles with ever-increasing demand, health club operators are stepping in and offering members welcome medical support. Kath Hudson reports
HCM magazine
Dr Tim Anstiss is developing coachbots that are supporting positive behaviour change for operators such as Life Leisure and KA Leisure
HCM magazine
HCM People

Jonny Wilkinson

Founder, One Living
When you follow things intuitively you realise you’re being guided, but I was never listening to that
HCM magazine
The Maybourne Group has unveiled its all-new London hotel The Emory. Megan Whitby goes behind the scenes at Surrenne, its cutting-edge health and wellness club
HCM magazine
HCM People

Mark Tweedie

Associate, Miova
I’d love to see a national wellness service working hand in glove with NHS primary care
HCM magazine
Featured supplier news
Featured supplier news: Altrafit introduces custom functional fitness equipment at Third Space
Altrafit has taken further steps to cement its reputation as a provider of high-quality, affordable functional fitness equipment that is built to last with the development and introduction of a new functional fitness keg for luxury gym operator, Third Space.
Featured supplier news
Featured supplier news: THFI’s new online coaching course partners with FITR: launch your business confidently post-completion
In today's rapidly evolving fitness industry, where many online courses promise secret formulas for entrepreneurial success, the reality is that few provide the necessary knowledge to thrive in this fast-changing profession.
Company profiles
Company profile: Absolute Performance
Absolute Performance designs and installs world-class gyms for commercial, educational, elite sports, military, blue light ...
Company profiles
Company profile: Matrix Fitness
Preferred by some of the world’s finest hotels and resorts, Matrix offers an array of ...
Supplier Showcases
Supplier showcase - Matrix: Futureproofing
Supplier Showcases
Supplier showcase - Safe Space: Delivering the vision
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
Everyone Active press release: Green light for Northcroft Leisure Centre £4.6 million refurbishment
Northcroft Leisure Centre in Newbury is set for a major transformation as a result of a £4.6million investment from West Berkshire Council.
Featured press releases
Greenwich Leisure Limited press release: Better's summer of sport – activities for kids & families
Charitable leisure social enterprise GLL – which operate facilities in partnership with 50 local authorities under the ‘Better’ brand – has announced a sizzling summer of kids and family activities to coincide with the school holidays.
Directory
Snowroom
TechnoAlpin SpA: Snowroom
Spa software
SpaBooker: Spa software
Lockers
Fitlockers: Lockers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
salt therapy products
Saltability: salt therapy products
Cryotherapy
Art of Cryo: Cryotherapy
Property & Tenders
Jersey
Jersey War Tunnels
Property & Tenders
Chiswick, Gillingham, York and Nottingham
Savills
Property & Tenders
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
08-10 Sep 2024
Wyndham® Lake Buena Vista Disney Springs™ Resort, Lake Buena Vista, United States
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
20-22 Sep 2024
Locations worldwide,
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
09-13 Oct 2024
Soneva Fushi, Maldives
Diary dates
10 Oct 2024
QEII Conference Centre, London,
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
04-06 Feb 2025
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
11-13 Feb 2025
Fairmont Riyadh , Saudi Arabia
Diary dates
10-13 Apr 2025
Exhibition Centre , Cologne, Germany
Diary dates
07-07 Jun 2025
Worldwide, Various,
Diary dates
28-31 Oct 2025
Koelnmesse, Cologne, Germany
Diary dates
Search news, features & products:
Find a supplier:
The Leisure Media Company Ltd
The Leisure Media Company Ltd
Partner sites