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The Wright way to get kids active
Following his TV series Unfit Kids, former England footballer Ian Wright is fronting another campaign to get school children active.
Primary and secondary schools across the UK are invited to take part in the Fitter Schools challenge, which launches on 5 February.
The aim of the campaign is to increase the levels of physical activity among school children to improve their fitness.
The challenge has been developed by Fit for Sport, which worked with Wright on the TV series and delivers healthy lifestyle activities to more than 5,000 children at week, through schools, after-school clubs, kids camps and football academies.
“We believe something significant needs to be done to halt the shocking decline in physical activity and fitness levels among children,” said Dean Horridge, managing director of Fit for Sport.
“Schools are the best place to engage children with fun and rewarding activities which will develop their social skills, but more importantly, will give them higher levels of fitness and health awareness to enhance their future,” he added.
Schools which sign up to the challenge will receive a pack containing step by step instructions for PE teachers on how to take up the challenge, free lesson plans, healthy lifestyle tips and a fitness testing kit.
Children will take a range of two-minute tests including star jumps and shuttle runs to judge their fitness levels at the start of the challenge and again six to eight weeks later.
The school which reports the most improvements in fitness levels will win £5,000 worth of sports equipment donated by Wright.
Regional ‘most improved’ schools will also receive prizes from sponsors Next Generation Clubs, Tesco and Organix.