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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

The Gym Group offers free memberships to 'stressed teenagers'

The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period.

The budget chain is offering free six-week memberships to 16 to 18-year-olds, with the messaging suggesting that joining a gym can help them combat exam-related stress. The offer will run until the 16 July and will offer teenagers access during off-peak hours – from 9.30am and 4pm, seven days a week.

In a statement, The Gym Group said: "The idea is to offer teenagers the opportunity to clear their heads and energise before and after their exams."

The offer has been made available across the group's 160-strong portfolio of gyms.

The campaign follows research by the operator, which suggested that 77 per cent of teens feel that exams and revision cause "increased levels of anxiety and stress" – and that 80 per cent believe that exercise helps to overcome feelings of stress and improve confidence.

To learn more about the campaign (or to sign up), click here for The Gym Group.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342180_647952_506717.jpg
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News

The Gym Group offers free memberships to 'stressed teenagers'

The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period.

The budget chain is offering free six-week memberships to 16 to 18-year-olds, with the messaging suggesting that joining a gym can help them combat exam-related stress. The offer will run until the 16 July and will offer teenagers access during off-peak hours – from 9.30am and 4pm, seven days a week.

In a statement, The Gym Group said: "The idea is to offer teenagers the opportunity to clear their heads and energise before and after their exams."

The offer has been made available across the group's 160-strong portfolio of gyms.

The campaign follows research by the operator, which suggested that 77 per cent of teens feel that exams and revision cause "increased levels of anxiety and stress" – and that 80 per cent believe that exercise helps to overcome feelings of stress and improve confidence.

To learn more about the campaign (or to sign up), click here for The Gym Group.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group has launched a marketing campaign targeting teenagers who are in the midst of their exam period.
HAF,FIT,IND,PTS,SAM
imagesX/THUMB342180_647952_506717.jpg

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HCM Magazine
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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
Sponsored
Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
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The results from the first Moving Communities Customer Experience survey present a positive picture of overall satisfaction with local authority facilities, explains Mike Hill
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With gyms reopening as the fitness industry recovers from the impact of the pandemic, members are seeking social interaction and engaging training experiences in a small group setting.
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Featured supplier news: How are hundreds of gym operators suddenly saving a lot of money for doing a lot less work?
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Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Ledsnaps Ltd
Ledsnaps Ltd