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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

The Gym Group looks to hospitality sector for dynamic fitness staff

The Gym Group is seeking staff from the hospitality sector to help fuel its expansion as the gym chain looks to inject extra dynamism and personality on the gym floor.

With plans to expand by 15-20 sites during 2016, recruitment is a key area for The Gym Group and the company is eager to bulk up the ‘soft skills’ of its staff to improve services for members.

Interpersonal or ‘soft skills’ have traditionally been an achilles heel for the health club sector and many observers believe these qualities require greater prominence within industry qualifications. A December 2014 survey from Premier Training International found that the lack of soft skills possessed by young personal trainers is one of the biggest concerns for physical activity employers.

Eager to overcome this issue, The Gym Group last year put all of its staff through a course on customer interaction and is looking to bring in new recruits from other service sectors such as hospitality.

“Compared to the hotel and restaurant sectors there’s a lot we in the gym industry need to learn in terms of customer interaction,” The Gym Group CEO John Treharne told Health Club Management.

“I’ve always found it ridiculous that someone can become a REPs Level 3 fitness instructor in just weeks. So now, we’re recruiting from areas such as hospitality where staff possess the soft skills that we’re lacking. And then we train them up.

“In my experience, soft skills are the hardest things to train. We find our most successful managers are naturally gregarious and outgoing – traits which are very difficult to teach people – so it’s certainly an advantage if new starters have this already.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group is seeking staff from the hospitality sector to help fuel its expansion as the gym chain looks to inject extra dynamism and personality on the gym floor.
HAF,FIT,IND,TRA,PHR,PTS
225626_790715.jpg
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Directory
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Diary dates
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07-10 Apr 2022
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

The Gym Group looks to hospitality sector for dynamic fitness staff

The Gym Group is seeking staff from the hospitality sector to help fuel its expansion as the gym chain looks to inject extra dynamism and personality on the gym floor.

With plans to expand by 15-20 sites during 2016, recruitment is a key area for The Gym Group and the company is eager to bulk up the ‘soft skills’ of its staff to improve services for members.

Interpersonal or ‘soft skills’ have traditionally been an achilles heel for the health club sector and many observers believe these qualities require greater prominence within industry qualifications. A December 2014 survey from Premier Training International found that the lack of soft skills possessed by young personal trainers is one of the biggest concerns for physical activity employers.

Eager to overcome this issue, The Gym Group last year put all of its staff through a course on customer interaction and is looking to bring in new recruits from other service sectors such as hospitality.

“Compared to the hotel and restaurant sectors there’s a lot we in the gym industry need to learn in terms of customer interaction,” The Gym Group CEO John Treharne told Health Club Management.

“I’ve always found it ridiculous that someone can become a REPs Level 3 fitness instructor in just weeks. So now, we’re recruiting from areas such as hospitality where staff possess the soft skills that we’re lacking. And then we train them up.

“In my experience, soft skills are the hardest things to train. We find our most successful managers are naturally gregarious and outgoing – traits which are very difficult to teach people – so it’s certainly an advantage if new starters have this already.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group is seeking staff from the hospitality sector to help fuel its expansion as the gym chain looks to inject extra dynamism and personality on the gym floor.
HAF,FIT,IND,TRA,PHR,PTS
225626_790715.jpg

News

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Les Mills
Les Mills
1 - 20 of 12,026
HCM Magazine
Sponsored
Les Mills is launching a new digital network called Les Mills Connect to help clubs build back better and emerge from the pandemic with a stronger business
HCM Magazine
Tokyo Olympics
GLL is best known for running leisure facilities on behalf of local authorities across the UK, but a lesser-known part of its remit is its GLL Sport Foundation which supports Olympic hopefuls. Liz Terry finds out more
HCM Magazine
Editor's letter
The appetite for health clubs is strong among consumers and investors – to take advantage of this, operators must figure out how to meet key challenges in operationally sustainable ways
HCM Magazine
Sponsored
Billed as the ‘2021 Experience Tour’, Egym has taken its connected gym floor experience on the road around the UK
HCM Magazine
Statistics
How have consumers responded to the end of lockdowns? Cesar Carvalho shares some bounceback numbers with HCM
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We first started talking to KSL over two years ago, so this was not a rushed partnership
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Booming membership sales, busy suburban clubs and members visiting during the working day. Operators are reporting it’s good to be back. Kath Hudson finds out what business has been like since the re-set button was pressed
HCM magazine
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Featured supplier news
Featured supplier news: Power Plate teams up with Myzone for a new exercise experience
Power Plate has teamed up with Myzone to provide its community with new class experiences and the opportunity to offer rewards based on effort, every time they move.
Featured supplier news
Featured supplier news: Shipping gym equipment from Europe to the UK
Despite the Prime Minister’s claims that trade with the EU would be tariff-free post-Brexit, the reality has become very different when importing gym equipment from the EU.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: Quoox
With more than 200 integrated features, Quoox is confident there is a solution for every ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Management software
Premier Software Solutions: Management software
Salt therapy products
Himalayan Source: Salt therapy products
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
Precor: Fitness equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Exercise equipment
Power Plate: Exercise equipment
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd