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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

The Gym Group rules out move into boutique market

The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”

Speaking at a press lunch yesterday (16 March) to discuss the chain’s 2015 financial results following its recent IPO, Treharne said The Gym Group plans to “stick to its knitting” and focus on the core aim of opening quality low cost gyms.

Having witnessed the successes and failures of health club industry at the turn of the century – when Treharne was founder and MD of Dragons Health Clubs – he believes that offering a clear and simple proposition to investors and consumers is the key to longevity.

“I think in the past the sector suffered from a lack of expansion discipline and a lack of brand discipline by overstretching and trying to be too many things,” he told Health Club Management.

“Having been through that, I’m eager to avoid any confusion and maintain a clear focus, so I’d say it’s very unlikely that we’ll move into the boutique space.”

Aside from the booming budget sector, boutique studios have been one of the health club industry’s biggest sources of growth since the recession, and this has caught the attention of several big chains.

Fitness First has enjoyed mixed fortunes with its heart-rate focused BEAT concept, while Pure Gym – the UK’s largest private operator – recently made a splash with its new indoor cycling studio Pure Ride. Meanwhile, Third Space – the high-end chain helmed by Colin Waggett – has also announced plans to launch up to five boutique offshoots over the next three years under the brand Another Space.

Despite this, Treharne said The Gym Group will be sticking to its primary task and said the untapped potential of the low cost sector – research suggests there is room for 1,000 budget gyms, with only 350 currently in the market – means the company is “happy to fish where the fish are.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”
HAF,FIT,IND,PHR
THUMB9129_925690.jpg
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News

The Gym Group rules out move into boutique market

The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”

Speaking at a press lunch yesterday (16 March) to discuss the chain’s 2015 financial results following its recent IPO, Treharne said The Gym Group plans to “stick to its knitting” and focus on the core aim of opening quality low cost gyms.

Having witnessed the successes and failures of health club industry at the turn of the century – when Treharne was founder and MD of Dragons Health Clubs – he believes that offering a clear and simple proposition to investors and consumers is the key to longevity.

“I think in the past the sector suffered from a lack of expansion discipline and a lack of brand discipline by overstretching and trying to be too many things,” he told Health Club Management.

“Having been through that, I’m eager to avoid any confusion and maintain a clear focus, so I’d say it’s very unlikely that we’ll move into the boutique space.”

Aside from the booming budget sector, boutique studios have been one of the health club industry’s biggest sources of growth since the recession, and this has caught the attention of several big chains.

Fitness First has enjoyed mixed fortunes with its heart-rate focused BEAT concept, while Pure Gym – the UK’s largest private operator – recently made a splash with its new indoor cycling studio Pure Ride. Meanwhile, Third Space – the high-end chain helmed by Colin Waggett – has also announced plans to launch up to five boutique offshoots over the next three years under the brand Another Space.

Despite this, Treharne said The Gym Group will be sticking to its primary task and said the untapped potential of the low cost sector – research suggests there is room for 1,000 budget gyms, with only 350 currently in the market – means the company is “happy to fish where the fish are.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group doesn’t appear tempted to follow health club rivals such as Pure Gym into the boutique studio market, with CEO John Treharne describing such a move as “highly unlikely.”
HAF,FIT,IND,PHR
THUMB9129_925690.jpg

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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Active IQ launches two industry-ready health and fitness diplomas
Active IQ has launched two new qualifications – the Level 2 Diploma in Health and Fitness and Level 3 Diploma in Health and Fitness – to help engage learners in an industry-ready training experience that can be tailored to suit local employer needs.
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Company profiles
Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers/interior design
Fitlockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
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Architects/designers
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Red Light Therapy
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Independent service & maintenance
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Property & Tenders
Pendine Sands, Carmarthenshire
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
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