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FIBO Exhibition
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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Technogym and IBM to bring AI to fitness

Italy-based equipment supplier Technogym has joined forces with computer giant IBM as part of plans to develop an artificial intelligence-driven, “cognitive coaching platform” for the health, fitness and wellness markets.

The partnership aims to create a "human-like" virtual coach, with the ability to interact with people using natural language.

The vision is for the coach to offer personalised training programmes, based on people’s individual needs, while taking into consideration a multitude of context conditions – such as weather and the person’s health metrics and diet.

Integrating IBM’s cognitive computing and utilising the internet of things, the coach will be native to Technogym's MyWellness platform and interact with the user, managing data, evaluating results and guiding users during workouts.

Nerio Alessandri, founder and CEO of Technogym, said: "Our goal has always been to offer our users a personalised training experience via connected equipment, services and content capable of interacting with them, understanding their deep motivation and needs – and delivering results.

"Our collaboration with IBM represents a further step towards the creation of increasingly customized and engaging training for our clients.”

Alessandri added that he is hoping for industry operators and personal trainers to benefit from the new virtual coaching platform, as it can be harnessed to assist clients and club members while they are travelling or training outside the facilities.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Italy-based equipment supplier Technogym has joined forces with computer giant IBM as part of plans to develop an artificial intelligence-driven, “cognitive coaching platform” for the health, fitness and wellness markets.
HAF,TEC,PTS
THUMB17903_653720.jpg
Latest News
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University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
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Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
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Statistics
IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
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US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
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Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
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Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Opinion
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Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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21-24 Sep 2020
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22-23 Sep 2020
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03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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News

Technogym and IBM to bring AI to fitness

Italy-based equipment supplier Technogym has joined forces with computer giant IBM as part of plans to develop an artificial intelligence-driven, “cognitive coaching platform” for the health, fitness and wellness markets.

The partnership aims to create a "human-like" virtual coach, with the ability to interact with people using natural language.

The vision is for the coach to offer personalised training programmes, based on people’s individual needs, while taking into consideration a multitude of context conditions – such as weather and the person’s health metrics and diet.

Integrating IBM’s cognitive computing and utilising the internet of things, the coach will be native to Technogym's MyWellness platform and interact with the user, managing data, evaluating results and guiding users during workouts.

Nerio Alessandri, founder and CEO of Technogym, said: "Our goal has always been to offer our users a personalised training experience via connected equipment, services and content capable of interacting with them, understanding their deep motivation and needs – and delivering results.

"Our collaboration with IBM represents a further step towards the creation of increasingly customized and engaging training for our clients.”

Alessandri added that he is hoping for industry operators and personal trainers to benefit from the new virtual coaching platform, as it can be harnessed to assist clients and club members while they are travelling or training outside the facilities.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Italy-based equipment supplier Technogym has joined forces with computer giant IBM as part of plans to develop an artificial intelligence-driven, “cognitive coaching platform” for the health, fitness and wellness markets.
HAF,TEC,PTS
THUMB17903_653720.jpg

News

Planet Fitness' share price on the New York Stock Exchange has remained steady at between
Two of the largest health club operators in the US have announced that members and
If you're a personal trainer working in the UK, you can now get online PT
A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
Zynk Design Consultants
Zynk Design Consultants
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
The American Council on Exercise (ACE) is urging US Congress to pass a new law
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique
Gyms, health clubs and swimming pools in Scotland have finally been given an "indicative" time
Gyms will be free to open on high streets across England from September 1, following
Focus Training
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JD Gyms has acquired the gym estate of Xercise4Less, following the budget chain calling in
Global Wellness Summit
Global Wellness Summit
1 - 15 of 11,546
Features
Sponsored briefing
Active IQ has partnered with leading experts at Nuffield Health who, alongside its chief medical advisor, Dr Dane Vishnubala, have created a new Level 3 Diploma in Working with People with Long-term Conditions
Features
Supplier showcase
University College Birmingham has invested in elite performance facilities for students and staff, in partnership with Matrix Fitness
Features
Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
Features
Statistics
IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
Features
Insight
As some of the UK’s top gym operators unveil their reopening videos, insight specialists, Paul Roberts and Mike Evans, analyse members’ reactions on social media
Features
US stats
New research from the US shows Millennials and Gen Z may be slow to return to gyms, while women are more hesitant than men. Club Intel’s Steve Tharrett reports
Features
Accessibility
Sport England has teamed up with 15 health and social care charities to find ways to support people living with 10 different health conditions to be physically active. Kath Hudson finds out more
Features
People
We did some research comparing monthly turnstile swipes with online classes during lockdown, and found the correlation was 96 % – people were maintaining their usual routines
People
HCM people

Debra Wein

founder and CEO, Wellness Workdays
I’ve always felt that if individuals had more education and understanding of nutrition and healthy lifestyle principles, we could literally change lives
People
HCM people

Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
People
The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
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We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
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We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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The level of tension in the business around continually pushing things on to another level again is energising, and sometimes exhausting. That tallies with me. I don’t like to sit back
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Aaron Smith

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‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
People
Opinion
promotion
Evidence suggests that over many years personal trainers have been forced to leave the fitness industry because employment patterns are erratic, earnings are inconsistent and it is difficult to build up value needed to secure an appropriate lifestyle.
Opinion: Personal trainers need support as employment opportunities diminish: FREE webinar Thursday 6 August
Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: Gympass partners with F45 Training to bring functional team training to world's largest corporate fitness platform
Gympass, the world’s largest corporate fitness platform, has announced a partnership with F45 Training, one of the world’s fastest-growing fitness franchisors that will give its corporate members access to their global network of workout facilities.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Fisikal: Management software
Spa software
SpaBooker: Spa software
Trade associations
International SPA Association - iSPA: Trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Wearable technology solutions
MyZone: Wearable technology solutions
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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