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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Technogym reveals new format for Let's Move For A Better World

Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.
HAF,EVT,SAM
2020/THUMB346415_342702_856317.jpg
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News

Technogym reveals new format for Let's Move For A Better World

Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.

The worldwide campaign, designed to promote wellness and fight sedentary lifestyles, will take place from 9 to 15 November and will feature both online and offline fitness events, challenges and activities.

During Let’s Move Week 2020, clubs and studios can take part in the event by creating their own on-site events – or by putting on live and on demand workouts, thanks to the new streaming opportunities offered by Technogym's mywellness 5.0 platform.

They can also promote the event with social media activities and challenges and take advantage of Technogym workouts available on mywellness and Technogym social networks.

Those joining the campaign will be offered the option of downloading the Let's Move Week marketing kit, with a host of promotional content and artworks – from images and videos to posters and more.

The aim of the campaign is to support the fitness industry to regain momentum in the midst of the pandemic, by engaging existing members and activating new ones – as well as promoting the positive effects of exercise to physical and mental health.

Data from the 2019 edition of Let's Move For A Better World shows that facilities taking part benefitted from the campaign.

"Attendance at participating gyms increased, on average, by 26 per cent, while new memberships grew by 15 per cent," said Technogym founder and president.

"Nearly nine in 10 (86 per cent) of the gym staff involved in the campaign noted an improvement in team spirit during training.

"Alongside its important social message, the campaign also represents a very effective tool for fitness centres to increase activity. Thanks to the online communication plans, both on the web and social media, the campaign has proven to attract new members through participants sharing their training experiences online.

"The “Let's Move for a Better World” campaign perfectly sums up the Technogym mission of spreading Wellness on a global scale.

"We believe that educating the younger generations is essential to reach this goal and to create a more sustainable society that has well-being as one of its founding values."

Nerio Alessandri, Technogym Founder and CEO added: ”For over 30 years, Technogym has been committed to promoting the Wellness as a social opportunity, to create a more sustainable society based on people’s health, for all stakeholders: citizens, businesses and governments.

“Fitness and Wellness Clubs play a fundamental role in spreading the culture of health and prevention within their local communities and Let’s Move for a Better World represents a tangible example of Technogym’s commitment in supporting the industry in such a crucial moment.”

• To find out more about the campaign and to take part, click here for the dedicated campaign website.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Technogym's Let’s Move For a Better World campaign is back this year, with a new format developed for gyms and health clubs operating against the backdrop of the COVID-19 pandemic.
HAF,EVT,SAM
2020/THUMB346415_342702_856317.jpg

News

To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
Gyms, health clubs and leisure centres will be able to open their doors when the
The University of Stirling has opened its new £20m sports and fitness centre. The building,
PopBase, a start-up tech company, has secured US$400,000 investment from Welltech1, an Israel-based venture capital
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Butt, bottom, booty, bum – whatever you call it, working the backside is a vital part of the balance, power and wellbeing equation and has been ignored for too long, as Tom Tawell reports
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Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
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I used to worry about competition, but today, I have such confidence in our new business model I don’t feel worried. The rest of the market can try to compete, but our clubs will be in a different league
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HCM People

Harley Pasternak

Trainer and author
Having someone just feeling comfortable walking into the gym is important
HCM magazine
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Converting members in January has never been so simple with Volution’s new Lead Generation tool
Volution – the leading data solutions specialist for the fitness industry – has launched a Lead Generation tool that enables operators to harness the power of mobile technology and cloud-based infrastructure to streamline sales.
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Fitness Software
FunXtion International BV: Fitness Software
Locking solutions
Monster Padlocks: Locking solutions
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Skincare
Sothys: Skincare
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Uniforms
Service Sport: Uniforms
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
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16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Core Health & Fitness
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