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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

TRIB3 plans move into Asian market as global expansion gathers pace

Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees
– Sami Hurme, rights partner, TRIB3

Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.

With details expected to be announced shortly, TRIB3 chief executive Kevin Yates told Health Club Management: “We're working with a partner to grow our international expansion throughout Asia.”

The news comes as TRIB3 prepares to launch in Helsinki, Finland, after Sami Hurme bought the rights to open studios in the northern European country, with a target of creating 18 new sites in total.

Hurme is hoping to shake up the fitness industry in Finland, arguing that it has become “lazy”.

“I'm very excited to become the first boutique fitness club provider in Finland," said Hurme. "Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees.

“You're only as good as you are today and that is the most motivating way of doing business.”

Hurme, who has been a fitness writer and blogger for more than 10 years, founded personal training program X-Method and produced indoor cycling programme Flowride. He is also a tutor at Trainer4You, a personal training education institution.

On entering the Finnish market, Yates said: “Sami’s vast experience in the fitness industry will prove absolutely invaluable as we develop our brand in this important new territory.”

As reported earlier this year, TRIB3 has opened a studio in Moscow, Russia, and is set to open a site in Barcelona, Spain. There are also plans for a studio in Paris, France.

It has three studios in the UK – one in Leeds and two in Sheffield.

The TRIB3 high-intensity interval training (HIIT) workout is based around treadmills (cardio), resistance (weights) and intensity (heart rate).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.
HAF,PHR
THUMB23631_836930.jpg
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News

TRIB3 plans move into Asian market as global expansion gathers pace

Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees
– Sami Hurme, rights partner, TRIB3

Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.

With details expected to be announced shortly, TRIB3 chief executive Kevin Yates told Health Club Management: “We're working with a partner to grow our international expansion throughout Asia.”

The news comes as TRIB3 prepares to launch in Helsinki, Finland, after Sami Hurme bought the rights to open studios in the northern European country, with a target of creating 18 new sites in total.

Hurme is hoping to shake up the fitness industry in Finland, arguing that it has become “lazy”.

“I'm very excited to become the first boutique fitness club provider in Finland," said Hurme. "Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees.

“You're only as good as you are today and that is the most motivating way of doing business.”

Hurme, who has been a fitness writer and blogger for more than 10 years, founded personal training program X-Method and produced indoor cycling programme Flowride. He is also a tutor at Trainer4You, a personal training education institution.

On entering the Finnish market, Yates said: “Sami’s vast experience in the fitness industry will prove absolutely invaluable as we develop our brand in this important new territory.”

As reported earlier this year, TRIB3 has opened a studio in Moscow, Russia, and is set to open a site in Barcelona, Spain. There are also plans for a studio in Paris, France.

It has three studios in the UK – one in Leeds and two in Sheffield.

The TRIB3 high-intensity interval training (HIIT) workout is based around treadmills (cardio), resistance (weights) and intensity (heart rate).

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.
HAF,PHR
THUMB23631_836930.jpg

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HCM Magazine
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The new monitoring and evaluation tool will analyse participation at public leisure facilities and provide insight into the sector’s performance, sustainability and social value
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Featured supplier news
Featured supplier: Precor supports Aneurin Leisure Trust in three-site refurbishment
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Featured supplier news
Featured supplier: The Retention People unveil 2020 Member Experience Awards winners
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Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
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Company profile: Matrix Fitness
Matrix provides innovative commercial fitness equipment to facilities in all market sectors including private health ...
Supplier Showcases
Supplier showcase - Fisikal
Catalogue Gallery
Click on a catalogue to view it online
Directory
Fitness equipment
Precor: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
MyZone: Wearable technology solutions
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Architects/designers
Zynk Design Consultants: Architects/designers
Uniforms
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Property & Tenders
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Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
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ExCeL London, London, United Kingdom
Diary dates
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Diary dates
21-24 Sep 2021
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Technogym
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