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TRIB3 plans move into Asian market as global expansion gathers pace

Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees
– Sami Hurme, rights partner, TRIB3

Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.

With details expected to be announced shortly, TRIB3 chief executive Kevin Yates told Health Club Management: “We're working with a partner to grow our international expansion throughout Asia.”

The news comes as TRIB3 prepares to launch in Helsinki, Finland, after Sami Hurme bought the rights to open studios in the northern European country, with a target of creating 18 new sites in total.

Hurme is hoping to shake up the fitness industry in Finland, arguing that it has become “lazy”.

“I'm very excited to become the first boutique fitness club provider in Finland," said Hurme. "Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees.

“You're only as good as you are today and that is the most motivating way of doing business.”

Hurme, who has been a fitness writer and blogger for more than 10 years, founded personal training program X-Method and produced indoor cycling programme Flowride. He is also a tutor at Trainer4You, a personal training education institution.

On entering the Finnish market, Yates said: “Sami’s vast experience in the fitness industry will prove absolutely invaluable as we develop our brand in this important new territory.”

As reported earlier this year, TRIB3 has opened a studio in Moscow, Russia, and is set to open a site in Barcelona, Spain. There are also plans for a studio in Paris, France.

It has three studios in the UK – one in Leeds and two in Sheffield.

The TRIB3 high-intensity interval training (HIIT) workout is based around treadmills (cardio), resistance (weights) and intensity (heart rate).

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Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.
HAF,PHR
THUMB23631_836930.jpg
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News

TRIB3 plans move into Asian market as global expansion gathers pace

Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees
– Sami Hurme, rights partner, TRIB3

Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.

With details expected to be announced shortly, TRIB3 chief executive Kevin Yates told Health Club Management: “We're working with a partner to grow our international expansion throughout Asia.”

The news comes as TRIB3 prepares to launch in Helsinki, Finland, after Sami Hurme bought the rights to open studios in the northern European country, with a target of creating 18 new sites in total.

Hurme is hoping to shake up the fitness industry in Finland, arguing that it has become “lazy”.

“I'm very excited to become the first boutique fitness club provider in Finland," said Hurme. "Boutique concepts intrigue me because you have to be at your best every day – you cannot count on membership fees.

“You're only as good as you are today and that is the most motivating way of doing business.”

Hurme, who has been a fitness writer and blogger for more than 10 years, founded personal training program X-Method and produced indoor cycling programme Flowride. He is also a tutor at Trainer4You, a personal training education institution.

On entering the Finnish market, Yates said: “Sami’s vast experience in the fitness industry will prove absolutely invaluable as we develop our brand in this important new territory.”

As reported earlier this year, TRIB3 has opened a studio in Moscow, Russia, and is set to open a site in Barcelona, Spain. There are also plans for a studio in Paris, France.

It has three studios in the UK – one in Leeds and two in Sheffield.

The TRIB3 high-intensity interval training (HIIT) workout is based around treadmills (cardio), resistance (weights) and intensity (heart rate).

Sign up for FREE ezines & magazines
Boutique gym operator TRIB3 is in advanced talks with a potential partner to take its brand into Asia as part of its ongoing global expansion.
HAF,PHR
THUMB23631_836930.jpg

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A year after the launch of its first outdoor gym made from melted down, confiscated knives, Steel Warriors has won the support of the Co-op, which has pledged to fund the roll-out of a further 20 calisthenics gyms, as Kath Hudson reports
Features
Fitness foresight
We know trends like wearables, HIIT training and functional fitness are hot, but what’s coming down the track? Liz Terry looks further ahead for the latest edition of HCM’s Fitness Foresight
Features
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Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
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To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
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promotion
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Opinion: Collaboration vs aggregation - what’s the difference?
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DFC: We do more...
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We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
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Click on a catalogue to view it online
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Diary dates
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