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Technogym
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
HAF,FIT,IND,PTS,EVT
imagesX/THUMB344633_328298_696855.jpg
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News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
HAF,FIT,IND,PTS,EVT
imagesX/THUMB344633_328298_696855.jpg

News

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FreeMotion Fitness
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1 - 20 of 12,028
HCM Magazine
Sponsored
Technogym matches everything about us as a brand – quality, aesthetics, and next-level experience
HCM Magazine
Hybrid
The Gym Group has taken its digital hybrid strategy full circle, piloting in-gym workout pods and studios with its home workout delivery partner, Fiit. HCM talks to the team driving the project
HCM Magazine
HCM people
This partnership with F45 is an exciting business venture for me
HCM Magazine
Policy
Generations rarely have the opportunity to reset public opinion and effect behaviour change for good, but post-pandemic two unequal movements with a lot in common will be the focus of governments, says David Minton
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We first started talking to KSL over two years ago, so this was not a rushed partnership
HCM Magazine
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HCM magazine
Changes to DNA which occur during exercise give protection against a wide range of diseases, according to new research from the Univesity of Copenhagen
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Featured supplier news: Active IQ Skills Hub helps fitness professionals boost skills in post-Covid market
Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
Featured supplier news
Featured supplier news: Uptivo: Individual and group heart rate tracking
Uptivo is an all-in-one digital solution for fitness clubs, fitness boutique studios and personal trainers that provides powerful tools to schedule activities, manage member payments, and monitor heart rate both for remote and on-site classes.
Featured operator news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Parkwood Leisure
Parkwood Leisure is a family-owned leisure management company working with local authority partners across England ...
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Supplier Showcases
Supplier showcase - Gympass
Catalogue Gallery
Click on a catalogue to view it online
Directory
Skincare
Sothys: Skincare
Exercise equipment
Power Plate: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Precor: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
Welwyn Garden City
Welwyn Hatfield Borough Council
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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