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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
HAF,FIT,IND,PTS,EVT
imagesX/THUMB344633_328298_696855.jpg
Latest News
Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge ...
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The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according ...
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Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Ask the experts
Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
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feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
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Insight
The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
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Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
I see potential for another 30 or so David Lloyd Clubs in the UK
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
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Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
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19-24 Apr 2020
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04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
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13 Jun 2020
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News

Sweat 2020: new report to offer fresh insight into impact of multi-operator gym memberships

A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.

The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

Based on a study by the ukactive Research Institute and partners, the report examines how key membership metrics differ between two data sets: individuals with a standard membership who use one operator (but could visit different sites within that operator group), and those with a multi-operator membership who can access a range of operators and activity types.

The findings provide fresh insights for the sector’s evolving understanding of how aggregators and intermediaries act within the market and how this relates to traditional gym membership models.

The questions explored in the survey include: "who uses the different membership types" and "what is the impact of increased choice on exercise habits".

It also offers insight into how individuals visit facilities using different types of memberships and how long individuals remain members – and when do they start to cancel their memberships?

The themes and findings from the report will be addressed during an afternoon panel session at Sweat 2020, which takes place at The Old Truman Brewery in East London on Thursday 20 February.

To find out more about Sweat 2020, click here.

Sign up for FREE ezines & magazines
A report outlining membership habits and retention in the fitness sector will be released at the Sweat 2020 event next week.
HAF,FIT,IND,PTS,EVT
imagesX/THUMB344633_328298_696855.jpg

News

Fitness professionals should use the coronavirus-induced lockdown – where possible – to enhance their knowledge
The US government has passed a motion that will see gig workers, independent contractors and
The physical activity sector is adapting to the difficult circumstances caused by COVID-19 (Coronavirus), according
Joe Wicks, the personal trainer who has become a global star thanks to his daily
Physical activity sector bodies have welcomed the government's measures to help the UK's self-employed workers
Hollywood star Chris Hemsworth is making his online fitness programme Centrfit available for free for
MyZone
MyZone
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020,
American Council on Exercise (ACE) has urged US policymakers to not leave the fitness sector's
Humphrey Cobbold, CEO of Pure Gym, appeared on BBC Question Time last night (26 March
A new national campaign has been launched to encourage people to stay physically active at
ClassPass will begin offering its partners the opportunity to live-stream classes through its app and
Gym operators are pivoting to digital in a stampede to engage with members during the
Leading organisations in the physical activity sector have urged chancellor Rishi Sunak to provide urgent
Alliance Leisure
Alliance Leisure
With office workers spending over eight hours per day sitting at their desks, and one
Fitness giant Technogym will enable club operators to offer at-home training and coaching services to
Be Military Fit with Bear Grylls (BMF) will activate its network of ex-armed forces personnel
Boutique fitness brand Frame has launched an 'online studio', offering a selection of virtual exercise
Barnsgrove Health and Wellness Club
Barnsgrove Health and Wellness Club
1 - 15 of 11,336
Features
Supplier showcase
Pulse Fitness has collaborated with luxury health club operator Third Space to supply state-the-art strength equipment to its new site in London
Features
Ask the experts
Is the health and fitness industry more geared up to meet the needs of extroverts and overlooking more introverted customers? Kath Hudson investigates
Features
Research
A new study by Decathlon looks at the most popular types of physical activity by region and time of year, revealing some interesting insights into the health and fitness industry
Features
feature
Consumers are seeking varied, effective workouts. It’s time to take a new approach to designing fitness areas, as Physical Company’s James Anderson explains
Features
Insight
The CEO of Basic-Fit shared insights into the workings of the company at the Virtuagym FitNation conference in Amsterdam. Megan Whitby was there for HCM
Features
New Opening
Dubbed Ireland’s priciest health club, the new Eden One in Dublin fuses fitness and wellness with a boutique vibe. MD Charlie Bourne explains the vision
Features
Supplier showcase
DW Fitness First and Gympass have extended their partnership to attract more corporate customers
Features
People
HCM people

Aaron Brooks-Thornett

Freely Given PT: founder
A donation-based payment system creates a non-discriminatory environment and empowers people to give what they think the service is worth. This also challenges me to keep service levels high
People
It’s no mistake that many successful boutiques have a baller brand strategist sitting at their core
People
I see potential for another 30 or so David Lloyd Clubs in the UK
People
HCM people

Adala Bolto

Founder, ZADI Training
I saw the need to create a bespoke, female-specific and results-driven boutique offering that was on-trend as well as being sexy and backed by exercise science when it came to getting results
People
HCM people

Ed Stanbury

BLOK: CEO and co-founder
Although we’re now ambitious about creating a global lifestyle brand, initially there wasn’t a grand masterplan – we just thought it would be fun to open a local gym and that has spiralled...
People
interview

Glen Hall

MD, Parkwood Leisure
In addition to being one of the UK’s largest leisure management companies, Parkwood Leisure is also a health and fitness operator at scale, with 73 gyms and over 100,000 members. MD Glen Hall tells HCM how two major reviews in recent years have put the company on a new path
People
HCM people

Duncan Jefford

Regional Director, Everyone Active
People don’t want to just come in and run on a treadmill or sit on a bike, they want an experience
People
HCM people

Stephen Aucott & Matt Brown

Odyssey Health Club and Spa
We’d like to think we’re offering something unique that will encourage members to grow their own vegetables and reconnect to their relationship with food
People
HCM profile

Juliu Horvath

Founder, Gyrotonic and Gyrokinesis methods
Gyrotonic has continued to grow via word of mouth. I quickly had people from all sorts of backgrounds and all kinds of disabilities coming to me who the medical community couldn’t help. As I came across different people with different problems and limitations, I started to adapt the technique
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Tennis pro Marcus Willis to speak at active-net 2020
Professional tennis player, Marcus Willis, has been announced as the after-dinner speaker at active-net 2020, which takes place this month.
Featured supplier news
Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
Physical Company and ZIVA have announced a new distribution partnership that will see Physical Company become the exclusive UK distributor of ZIVA's commercial products.
Opinion
promotion
The modern training gym champions functional fitness in a small group personal training model, with a premium service experience at its heart
Opinion: Overcome membership attrition with this surprising new industry trend: the modern training gym
Video Gallery
How to use the MZ-Bodyscan
MyZone
The Best Product for the Best Clubs Read more
More videos:
Company profiles
Company profile: Myzone Group Ltd
At Myzone we reward Effort to solve the pervasive problem of ‘diminishing motivation within exercisers’ ...
Company profiles
Company profile: Technogym
Founded in 1983, Technogym is a world-leading international supplier of technology and design-driven products and ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Fitness equipment
TRX Training: Fitness equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Lockers/interior design
Fitlockers: Lockers/interior design
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Management software
Fisikal: Management software
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Exercise equipment
Star Trac / Core Health & Fitness: Exercise equipment
Property & Tenders
Greywell, Hampshire
Barnsgrove Health and Wellness Club
Property & Tenders
Derby City Council
Property & Tenders
Diary dates
19-24 Apr 2020
tbc, Beijing, China
Diary dates
04 Jun 2020
Marriott Forest of Arden Hotel & Country Club, Birmingham, United Kingdom
Diary dates
13 Jun 2020
Worldwide, Various,
Diary dates
17-18 Jun 2020
ExCeL London, London, United Kingdom
Diary dates
06-07 Jul 2020
Eastwood Hall, Nottingham, United Kingdom
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
30-31 Oct 2020
NEC, Birmingham, United Kingdom
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
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