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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Sweat 2020 event kicks off, charting the UK's boutique fitness market

The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.

Now in its fourth year, the event is organised by industry body ukactive and will feature more than 200 sector delegates.

Sweat is being held at The Old Truman Brewery in East London and will feature a number of keynotes, panel discussions and workshops.

Among the highlights will be a keynote group fitness expert Emma Barry, entitled "Building a Badass Boutique in 2020".

Other sessions will cover topics such as the use of studio space, programming, consolidating success and aggregators.

During the event, a new report outlining membership habits and retention in the fitness sector will also be published. The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

To find out more about Sweat 2020, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.
PTS,HAF,FIT,IND,EVT
imagesX/THUMB344696_783313_911074.jpg
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News

Sweat 2020 event kicks off, charting the UK's boutique fitness market

The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.

Now in its fourth year, the event is organised by industry body ukactive and will feature more than 200 sector delegates.

Sweat is being held at The Old Truman Brewery in East London and will feature a number of keynotes, panel discussions and workshops.

Among the highlights will be a keynote group fitness expert Emma Barry, entitled "Building a Badass Boutique in 2020".

Other sessions will cover topics such as the use of studio space, programming, consolidating success and aggregators.

During the event, a new report outlining membership habits and retention in the fitness sector will also be published. The Member Choice report will provide new evidence exploring the difference in membership length, visit frequency and retention of members of single and multiple operators.

To find out more about Sweat 2020, click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The annual Sweat event kicks off in London today (20 February), offering the UK's fitness industry a platform to discuss the future trends within the thriving boutique sector.
PTS,HAF,FIT,IND,EVT
imagesX/THUMB344696_783313_911074.jpg

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Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
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Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
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Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
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Click on a catalogue to view it online
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Technogym
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