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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Sweat 2019 event to explore whether boutique fitness is reaching 'breaking point'

The prospect of the current boutique fitness boom reaching a "breaking point" will be among the main focuses of this year's Sweat event.

Now in its third year, Sweat will explore whether boutique fitness is approaching what has been termed ‘peak boutique’ – or whether there is still room for continued growth in the sector.

Taking place at Studio Spaces in East London on 26 February, the event – organised by ukactive – will bring together more than 200 professionals from across the wellness sector and will feature panel discussions and workshops.

Keynote speakers will include Curious Consultancy founder Charlotte Dennis – who will offer insight into ways to establish a sustainable brand in a crowded market – and boutique fitness specialist Emma Barry, who will aim to shed some light on the future of the sector.

Elsewhere, a panel session questioning whether the UK market has reached full saturation will feature Chris Heron, founder of boutique rowing studio Engine Room, and Catherine Jones, head of marketing at fitness franchise Orangetheory.

“This is a time of great opportunity but also great risk for boutique fitness," said ukactive CEO Steven Ward.

"Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last.

“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate - from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The prospect of the current boutique fitness boom reaching "breaking point" will be among the main focuses of this year's Sweat event.
HAF,FIT,IND,PTS,EVT,SAM,PHR
imagesX/THUMB340494_154978_386278.jpg
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News

Sweat 2019 event to explore whether boutique fitness is reaching 'breaking point'

The prospect of the current boutique fitness boom reaching a "breaking point" will be among the main focuses of this year's Sweat event.

Now in its third year, Sweat will explore whether boutique fitness is approaching what has been termed ‘peak boutique’ – or whether there is still room for continued growth in the sector.

Taking place at Studio Spaces in East London on 26 February, the event – organised by ukactive – will bring together more than 200 professionals from across the wellness sector and will feature panel discussions and workshops.

Keynote speakers will include Curious Consultancy founder Charlotte Dennis – who will offer insight into ways to establish a sustainable brand in a crowded market – and boutique fitness specialist Emma Barry, who will aim to shed some light on the future of the sector.

Elsewhere, a panel session questioning whether the UK market has reached full saturation will feature Chris Heron, founder of boutique rowing studio Engine Room, and Catherine Jones, head of marketing at fitness franchise Orangetheory.

“This is a time of great opportunity but also great risk for boutique fitness," said ukactive CEO Steven Ward.

"Major market changes are reshaping the sector so it’s vital we ensure boutique fitness is built to last.

“Sweat 2019 will explore how businesses across the wellness sector can navigate this fast-changing climate - from forming partnerships and revolutionising customer experience to developing sustainable models for growth.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The prospect of the current boutique fitness boom reaching "breaking point" will be among the main focuses of this year's Sweat event.
HAF,FIT,IND,PTS,EVT,SAM,PHR
imagesX/THUMB340494_154978_386278.jpg

News

The government needs to urgently set out its plans to support physical activity and fitness
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
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Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
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TRIB3 has secured a franchise deal which will see it open 20 studios across Belgium,
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When we questioned our customers on what they liked about The Claremont Club, they all mentioned that we were helping people who were in dire need
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The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
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As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
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While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: IONTO Health & Beauty GmbH
IONTO-COMED offers a wide range of treatment beds offering maximum flexibility and the symbiosis of ...
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Supplier Showcases
Supplier showcase - Precor: The power of networking
Catalogue Gallery
Click on a catalogue to view it online
Directory
Salt therapy products
Saltability: Salt therapy products
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Uniforms
Service Sport: Uniforms
Skincare
Sothys: Skincare
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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