Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
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Health Club Management

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Health Club Management

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News

Sport England: 'Spogo was unsustainable, but not a waste'

Sport England has published an update on its digital strategy, in which the grassroots organisation offers insight into its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.

Spogo was marketed as the cornerstone of Sport England's digital legacy plans for the London 2012 Olympic Games.

Launched in July 2012, the service was supposed to be delivered in partnership between Sport England and the then Fitness Industry Association, which rebranded as ukActive in November 2012.

"As part of our investments in our previous strategy, we attempted to create the nation’s biggest sport and fitness finder – Spogo," Sport England said in the update.

"However, we quickly learnt that what seemed like the obvious solution to supporting more people to get active, was anything but.

"Not only was this approach not sustainable, due to the high costs of nationally marketing Spogo, but data about what activities were happening where and when was not of a sufficient standard to give people the information and quality experience they expected online – our ambition was too big.

"The solution was too generic to meet the needs of everyone – for example the kind of experience a really active person needs when finding their new club is totally different to that needed by a complete beginner unsure of their next steps.

"The project was not a waste though, as it led us to a relationship with the Open Data Institute initiative, which encourages organisations from across the sector to openly release their opportunity data in a standardised way.

"From Spogo we also learned that national organisations, however big, may not be best placed to create consumer-facing solutions to increase activity levels themselves.

"And that a concerted effort in improving the quality of the underlying data, and ensuring easy access to it, is paramount for innovators to succeed."

To read the full update, click here for the Sport England website.

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News

Sport England: 'Spogo was unsustainable, but not a waste'

Sport England has published an update on its digital strategy, in which the grassroots organisation offers insight into its handling of Spogo, a now defunct online resource which was meant to offer the public an easy way to find sporting opportunities.

Spogo was marketed as the cornerstone of Sport England's digital legacy plans for the London 2012 Olympic Games.

Launched in July 2012, the service was supposed to be delivered in partnership between Sport England and the then Fitness Industry Association, which rebranded as ukActive in November 2012.

"As part of our investments in our previous strategy, we attempted to create the nation’s biggest sport and fitness finder – Spogo," Sport England said in the update.

"However, we quickly learnt that what seemed like the obvious solution to supporting more people to get active, was anything but.

"Not only was this approach not sustainable, due to the high costs of nationally marketing Spogo, but data about what activities were happening where and when was not of a sufficient standard to give people the information and quality experience they expected online – our ambition was too big.

"The solution was too generic to meet the needs of everyone – for example the kind of experience a really active person needs when finding their new club is totally different to that needed by a complete beginner unsure of their next steps.

"The project was not a waste though, as it led us to a relationship with the Open Data Institute initiative, which encourages organisations from across the sector to openly release their opportunity data in a standardised way.

"From Spogo we also learned that national organisations, however big, may not be best placed to create consumer-facing solutions to increase activity levels themselves.

"And that a concerted effort in improving the quality of the underlying data, and ensuring easy access to it, is paramount for innovators to succeed."

To read the full update, click here for the Sport England website.

Sign up for FREE ezines & magazines
Related news

Spogo launches to provide digital legacy from London 2012

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Image: The new spogo service has launched online Stakeholders are being encouraged to register and ...

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News

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The Bannatyne Group has appointed Hugh Hanley as its new head of fitness. He joins
Alliance Leisure
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People
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José Teixeira

SC Fitness, Portugal: head of customer experience
People often assume that those who pay more stay longer, but we don’t see this. What we see is that if you have PT you stay longer because you use more, not because you pay more
People
HCM people

Gita Sjahrir

Founder, R-FITNESS
We became the first boutique fitness brand in all of Southeast Asia to ever raise venture capital backing. This was positive for the industry as it signalled that the industry had growth potential
People
One of the opportunities we’re looking at is in London. The location doesn’t suit a low-cost gym, but would suit a boutique-style model. - John Oxley
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My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
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Featured supplier: Wattbike remain best-in-class performance bike for David Lloyd Leisure
David Lloyd Leisure has announced Wattbike as its performance bike of choice after a recent tender.
Featured supplier news
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Power Plate is a vibrating platform that enhances any movement to help you prepare faster, ...
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
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Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Direct debit solutions
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Hydrotherapy / spa fragrances
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Audio visual
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Skincare
Sothys: Skincare
Exercise equipment
EXF Fitness Equipment: Exercise equipment
Trade associations
International SPA Association - iSPA: Trade associations
Spa software
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Diary dates
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tbc, Fort Lauderdale, United States
Diary dates
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
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