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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

This Girl Can returns with campaign focusing on challenges of the pandemic

Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.

The refreshed advertising features women from the original ‘Me Again’ campaign (launched earlier in 2020), showing them fitting activity into their own lives in the changed circumstances forced by COVID-19.

It aims to inspire women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

The launch follows Sport England research, which shows that women have a "clear appetite" to get active again, with 52 per cent of women saying that, since the outbreak, they've found new ways to exercise.

Encouragingly, women are also placing a great importance on this and are very aware of the important mental health benefits it can bring.

“At the beginning of lockdown there was a sense there was a right way to do it," said Kate Dale, Sport England's campaign lead for This Girl Can, adding: "A feeling like we should all be starting new hobbies and getting very fit.

“But the reality for a lot of women is that we have more demands on our time, and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Just like there’s no right way to do lockdown.

“We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s OK to do it when you want, how you want.

“The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT (high-intensity interval training) session in between meetings, or trying to walk instead of get the bus to get their steps up.”

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Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.
PTS,SAR,HAF,FIT,IND,SAM,PUB
2020/THUMB346246_895046_74917.jpg
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News

This Girl Can returns with campaign focusing on challenges of the pandemic

Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.

The refreshed advertising features women from the original ‘Me Again’ campaign (launched earlier in 2020), showing them fitting activity into their own lives in the changed circumstances forced by COVID-19.

It aims to inspire women to get active by using real-life stories of how, even in the toughest of times, women have still fitted activity into their lives.

The launch follows Sport England research, which shows that women have a "clear appetite" to get active again, with 52 per cent of women saying that, since the outbreak, they've found new ways to exercise.

Encouragingly, women are also placing a great importance on this and are very aware of the important mental health benefits it can bring.

“At the beginning of lockdown there was a sense there was a right way to do it," said Kate Dale, Sport England's campaign lead for This Girl Can, adding: "A feeling like we should all be starting new hobbies and getting very fit.

“But the reality for a lot of women is that we have more demands on our time, and more financial and mental wellbeing challenges.

“We’re back with This Girl Can celebrating the fact that there’s no right way to get active – there never was. Just like there’s no right way to do lockdown.

“We’re celebrating all the women getting active in the ways that work for them, no matter what life throws in their way. Saying it’s OK to do it when you want, how you want.

“The pandemic has given many of us a renewed appreciation for the benefits of mental and physical health, and we hope the film will inspire other women to want to feel that joy of moving, whether they’re jogging with their kids, squeezing in a HIIT (high-intensity interval training) session in between meetings, or trying to walk instead of get the bus to get their steps up.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Sport England has launched the latest edition of the popular This Girl Can campaign, celebrating the inventive ways women have been staying active during the pandemic.
PTS,SAR,HAF,FIT,IND,SAM,PUB
2020/THUMB346246_895046_74917.jpg

News

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Xponential Fitness has entered the Saudi Arabian gym market with the launch of five boutique
Chancellor Rishi Sunak's proposals to support the economy through the next six months of the
The UK government's 'Rule of Six' has come into force in physical activity facilities today
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Features
Body scanning
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Features
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Five months after the start of lockdown, Leisure-net did a survey to gauge how public sector operators and industry suppliers are faring
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As the physical activity and sports sector unites to fight its corner in making a case for government investment, Sport England has commissioned a research study to prove the economic value of activity, giving weight to the argument. Tom Walker reports
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Welcome to the world of creative fitness, where exercise and fun merge to change the way we train. Technogym is here to inspire you to offer members the best workouts and experience, making sure they have a great time
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The pandemic has thrown a new focus on health, with sales of body composition analysis equipment at an all-time high, as InBody’s Francesca Cooper explains.
Opinion: Gyms add body composition analysis and health screening to their offering following pandemic
Featured supplier news
Featured supplier: Premier Software Solutions offers scalable software for single or multi-site businesses
Premier Software Solutions' flagship business management system, Core by Premier Software, is the leading single and multi-site solution designed specifically for the spa, wellness and leisure industries.
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Featured supplier: Dormy House enhances premium facilities with fully connected fitness suite
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Freemotion FUSION Team Training
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More videos:
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Click on a catalogue to view it online
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Total Vibration Solutions / TVS Sports Surfaces: Flooring
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