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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Social fitness 'key to boosting revenue' – Mindbody report

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.

Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.

Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.

The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.

The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.

The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.

Friendly competition and 'gamification' aspects between members can also be used to generate footfall.

The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.

“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.

"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.

“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
HAF,FIT,IND,PTS,SAM,RES
THUMB28725_106955.jpg
Latest News
The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK ...
Latest News
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during ...
Latest News
A new physical activity programme called Big Sister has been launched in the UK to ...
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Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as ...
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Ness, a US startup that is developing a range of wellness-driven credit cards, has launched ...
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Following a history of supporting US military and service members, F45 has announced a new ...
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A young girl has died following an incident at the David Lloyd gym at Capability ...
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
HCM magazine
Operators must be clear in their messaging so people find their way to a club they stick with. Try not to be all things to all people, and we can be successful at keeping them engaged
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As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
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Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured supplier news
Featured supplier news: Magicline celebrates UK market entry at Elevate
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Excelsior Development Technology
We develop staff that enhance the culture, experience and reputation of your business which in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates

News

Social fitness 'key to boosting revenue' – Mindbody report

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.

Data gathered by the management software company shows that 50 per cent of people who exercise regularly (at least once per week) are more motivated when they have a workout ‘buddy’, while 15 per cent of people said it was the social element of exercise that motivated them the most.

Mindbody’s Insights Report also found that more than half (58.9 per cent) of people look for a place to work out did so by recommendation of a friend.

The findings are supported by a separate study into the social benefits, which highlighted how visiting the gym for the purpose of meeting people can quickly become part of a social routine.

The In the Gym: Motives, Meanings and Moral Careers found that over the course of two years, members would arrange to gather at the gym on certain nights, often attending even if they were tired or busy, so that they could catch up with friends.

The insight suggests that group workouts and refer-a-friend schemes are one of the best ways for fitness operators to improve retention.

Friendly competition and 'gamification' aspects between members can also be used to generate footfall.

The Mindbody research shows that more than a third of people (34 per cent) 'try harder' when working out with others, making for a much more effective workout, while 57 per cent said they have more fun during their workout.

“We’ve carried out extensive research this year into the nation’s workout habits, so that we can best advise our customers on how they can adapt to achieve their business objectives," said Charlotte Newton, Mindbody's senior manager of marketing for EMEA.

"One underlying theme was that of fitness as a social activity, rather than a solo chore, which gyms and studios should absolutely be making the most of.

“Word of mouth, be that in person or via social media, is one of the most powerful tools at a business owner’s disposal, which is why using your existing customer base to its full potential (to boost acquisition and retention) is such an important part of succeeding in the fitness and wellness industry.”

Encouraging members to take part in group exercise and make friends at the gym could be key to health clubs boosting their revenue, according to new research by Mindbody.
HAF,FIT,IND,PTS,SAM,RES
THUMB28725_106955.jpg

News

The Leisure Database Company (TLDB) has revealed its State of the Fitness Industry Report UK
The Gym Group’s (TGG) plans and profit forecasts were presented to analysts and investors during
A new physical activity programme called Big Sister has been launched in the UK to
Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
Ness, a US startup that is developing a range of wellness-driven credit cards, has launched
Following a history of supporting US military and service members, F45 has announced a new
ukactive
ukactive
The health and fitness industry is eagerly awaiting the return of Elevate, which will take
Hyatt is piloting private gyms in five of its US hotels as part of its
A young girl has died following an incident at the David Lloyd gym at Capability
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq
Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We
The new £42m Moorways Sports Village will open its doors to the public on Saturday
Fitness industry veteran Harm Tegelaars has returned to the fitness industry by joining the board
Innovatise UK Ltd
Innovatise UK Ltd
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and
Planet Fitness saw its Q1 2022 revenue increase by 66.9 per cent (to US$186.7m) on
Sport England and UK Active have signed a five-year partnership agreement which will see the
Planet Fitness is offering high-school students free access to any of its 2,200 locations in
How can organisations, including health club and leisure businesses, decarbonise, generate clean energy and harness
Being physically active can counter the damage of diabetes by enabling the activation of a
Altis, an artificial intelligence-based personal trainer solution, has secured more than US$3m worth of financing,
Les Mills
Les Mills
Questex’s iconic event Sibec Europe-UK – known as Europe’s leading hosted buyer event for the
Members of the United States Congress and Washington DC staff are competing against each other
1Rebel has acquired two Core Collective clubs as part of a pre-pack administration deal, along
Elevate
Elevate
1 - 20 of 12,212
HCM Magazine
Supplier showcase
Pulse Fitness and Bolsover District Council have been collaborating for many years to deliver dedicated community activity spaces
HCM Magazine
Research
Bryce Hastings, head of research at Les Mills, explains the latest research into exercise motivation, giving tips on how to engage hard-to-reach members
HCM Magazine
Insight
The pandemic brought about our sector’s biggest ever collaboration on COVID safety data. Lizzie Broughton tells the story
HCM Magazine
HCM People
Choose consistent over perfect. That’s the long game. It’s never too late to pivot to that mindset
HCM Magazine
Write to reply
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Everyone's talking about
In the wake of the pandemic, is the time ripe to change the language around the role of exercise professionals, and gain greater trust from the healthcare sector?
HCM Magazine
Insight
The Global Wellness Summit brought together public health and wellness experts in Boston recently. Jane Kitchen was there for HCM to see first-hand what this ‘New new era in health and wellness’ will look like for the sector
HCM Magazine
HCM magazine
Operators must be clear in their messaging so people find their way to a club they stick with. Try not to be all things to all people, and we can be successful at keeping them engaged
HCM magazine
As HCM passed its 300th edition milestone, readers shared their thoughts and feelings on HCM’s contribution to the industry in a very special postbag
HCM magazine
Social media influencers cause harm by raising unrealistic expectations of physical perfection, as Andrea Dearden explains
HCM magazine
In April, Deloitte and Europe Active published the ninth edition of their yearly European Health and Fitness Market Report, as Karsten Hollasch explains
HCM magazine
Having a portfolio of more than 1,000 health club locations is the aim of ambitious operators, with this elite category growing fast, creating new dynamics in the market
HCM magazine
What to do when your changing rooms need a refresh, but your budget is stretched? These specialists share their top tips for easy upgrades that won’t break the bank
HCM magazine
HCM People

Louis Rennocks

Co-founder, Grndhouse
We want Grndhouse to be everywhere: in gyms, hotels, on holidays, at home – it’s boutique fitness in your hand
HCM magazine
HCM People

Jon Wright

Founder and CEO, Feel Electric
We’ve set ourselves the initial goal of developing 100 Feel Electric sites, using a cluster model
HCM magazine
Each health club has its own unique challenges, but the right tech solution can make all the difference. In the first of a two-part series, specialists share how they’ve solved specific issues
HCM magazine
Featured supplier news
Featured supplier news: UK health clubs hit by rising cost of energy
Health clubs across the UK are facing huge rises in business energy bills which are forcing difficult decisions.
Featured supplier news
Featured supplier news: Magicline celebrates UK market entry at Elevate
With a focus on globalisation, Magicline has officially launched its software in the UK. As Europe’s leading gym management software company, the company strives to provide the best tools for gym owners to be successful, win new members and elevate their businesses.
Featured operator news
Featured operator news: Everyone Active to launch new exercise classes to reduce gender gap
As part of their work to break down the barriers that deter women and girls from participating in sport and physical activity, Everyone Active has teamed up with EMD UK to launch new exercise classes linked to the This Girl Can campaign.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Video Gallery
Sport Alliance GmbH
Total Vibration Solutions / Floors 4 Gyms / TVS Sports Surfaces
Mindbody, Inc
Company profiles
Company profile: Art of Cryo
Art of Cryo is a new division of a renowned family business with 30 years’ ...
Company profiles
Company profile: Excelsior Development Technology
We develop staff that enhance the culture, experience and reputation of your business which in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
trade associations
International SPA Association - iSPA: trade associations
Wearable technology solutions
MyZone: Wearable technology solutions
On demand
Fitness On Demand: On demand
Salt therapy products
Himalayan Source: Salt therapy products
Skincare
Sothys: Skincare
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Architects/designers
Zynk Design Consultants: Architects/designers
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
Diary dates
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