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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Smart bra could support women’s exercise needs

Researchers at the University of Wollongong (UOW) in Australia have developed a smart bra which tightens and supports during exercise, using minuscule sensors which detect breast movement.

15 years in the making, the bra - which is currently only in prototype and is not yet ready to hit the shops - is made using material known informally as ‘smart yarn’ and flags up the discovery of new technology which enables sensors to work in reaction to movement.

“Our ability to make things from advanced materials has been greatly enhanced with the advent of new approaches to fabrication,” said Professor Gordon Wallace, director of research at the Australian Council Centre of Excellence for Electromaterials Science. “3D printing has enabled us to assemble structures containing new sensing technologies to more accurately monitor movement and new artificial muscle technologies to control it.”

The challenge now is to integrate the technology into a garment that feels comfortable to wear and supports and functions as a sports bra should, whilst preventing long term muscle and nerve damage.

According to Professor Julie Steele, director of Breast Research Australia (BRA) at UOW who has been studying the effects of breast movement during physical activity for the past 15 years: “Without the right support, long term damage can be done, including numbness in the fingers caused by compression of nerves in the shoulders, as well as neck and back pain.”

Breast movement during exercise has long been cited by women as one of their greatest causes for not taking up or abandoning sport. It is estimated that 85 per cent of women do not wear bras that fit properly, even when not exercising, and generally the most supportive sports bras tend to be the tightest and most uncomfortable.

A study conducted by the University of Portsmouth’s research group in breast health earlier this year found that nearly one in five women say their breasts stop them from taking part in physical activity.

The research, which was published in the Journal of Physical Activity and Health reported breasts as the fourth most important barrier to exercise after lack of energy, time constraints and health issues. It ranked as more important than cost of exercise, access to facilities and not having the right clothing.

Out of the 239 women surveyed, 17 per cent were discouraged from participating in sport because of either breast discomfort or embarrassment over excessive breast movement.

“This shows that breasts are an important factor to consider when investigating what deters women from exercising,” said researcher Emma Burnett. “One third of women in the study were not meeting physical activity guidelines, but improving breast health awareness may help to encourage participation for these women.”

Read more:

Sport England launches This Girl Can campaign

Nearly half of 16-year-old girls put off sport by ‘ugly’ PE kit

Wimbledon’s anti-ambush marketing outlaws coloured bras

Researchers at the University of Wollongong (UOW) in Australia have developed a smart bra which tightens and supports during exercise, using minuscule sensors which detect breast movement.
SAR,HAF,RES,SSC,TEC
229739_102975.jpg
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Click on a catalogue to view it online
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Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
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Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
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18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
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01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Smart bra could support women’s exercise needs

Researchers at the University of Wollongong (UOW) in Australia have developed a smart bra which tightens and supports during exercise, using minuscule sensors which detect breast movement.

15 years in the making, the bra - which is currently only in prototype and is not yet ready to hit the shops - is made using material known informally as ‘smart yarn’ and flags up the discovery of new technology which enables sensors to work in reaction to movement.

“Our ability to make things from advanced materials has been greatly enhanced with the advent of new approaches to fabrication,” said Professor Gordon Wallace, director of research at the Australian Council Centre of Excellence for Electromaterials Science. “3D printing has enabled us to assemble structures containing new sensing technologies to more accurately monitor movement and new artificial muscle technologies to control it.”

The challenge now is to integrate the technology into a garment that feels comfortable to wear and supports and functions as a sports bra should, whilst preventing long term muscle and nerve damage.

According to Professor Julie Steele, director of Breast Research Australia (BRA) at UOW who has been studying the effects of breast movement during physical activity for the past 15 years: “Without the right support, long term damage can be done, including numbness in the fingers caused by compression of nerves in the shoulders, as well as neck and back pain.”

Breast movement during exercise has long been cited by women as one of their greatest causes for not taking up or abandoning sport. It is estimated that 85 per cent of women do not wear bras that fit properly, even when not exercising, and generally the most supportive sports bras tend to be the tightest and most uncomfortable.

A study conducted by the University of Portsmouth’s research group in breast health earlier this year found that nearly one in five women say their breasts stop them from taking part in physical activity.

The research, which was published in the Journal of Physical Activity and Health reported breasts as the fourth most important barrier to exercise after lack of energy, time constraints and health issues. It ranked as more important than cost of exercise, access to facilities and not having the right clothing.

Out of the 239 women surveyed, 17 per cent were discouraged from participating in sport because of either breast discomfort or embarrassment over excessive breast movement.

“This shows that breasts are an important factor to consider when investigating what deters women from exercising,” said researcher Emma Burnett. “One third of women in the study were not meeting physical activity guidelines, but improving breast health awareness may help to encourage participation for these women.”

Read more:

Sport England launches This Girl Can campaign

Nearly half of 16-year-old girls put off sport by ‘ugly’ PE kit

Wimbledon’s anti-ambush marketing outlaws coloured bras

Researchers at the University of Wollongong (UOW) in Australia have developed a smart bra which tightens and supports during exercise, using minuscule sensors which detect breast movement.
SAR,HAF,RES,SSC,TEC
229739_102975.jpg

News

US fitness industry revenue dropped 58 per cent during 2020 – from the US$35bn all-time
The UK government is exploring whether incentivising people financially to take part in physical activity
The Budget announcement has left the UK's physical activity sector with "unanswered questions" and vowing
Chancellor Rishi Sunak has unveiled an additional £700m funding boost for sports and culture, as
The merger of two tech firms will result in the creation of a business software
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Gympass
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HCM Magazine
Supplier showcase
Get your group fitness offering back on track faster in the face of ongoing restrictions, courtesy of Myzone’s tier-transcending digital experience
HCM Magazine
Sponsored
Technogym’s Live and On-Demand solution is transformational for its clients
HCM Magazine
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Our free online membership, Carifit 4 All, was designed to help mothers get back into fitness and is now listed in the Royal College of GP’s Clinical Lifestyle Toolkit
HCM Magazine
HCM People
Before the first lockdown we’d just kicked off an international research project, so we absolutely see Gymbox going global
HCM Magazine
Promotion
Creating spaces where exercisers feel both safe and inspired to return to the gym is vital, says James Anderson
HCM Magazine
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The health and fitness sector knows the vital role it plays in boosting immunity in the face of COVID-19. Now there’s another opportunity to be an essential service: helping people recover from the virus. Kate Cracknell reports
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HCM magazine
We’re actively looking at growth opportunities and feel confident we can parachute the Your Space brand into a new club or local authority contract and make a success of it
HCM magazine
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Dame Sarah Storey

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Featured supplier news
Featured supplier: What does a socially distanced leisure centre and health club look like?
The world has had to get used to social distancing in 2020 and any business operating in the leisure and hospitality sectors has had to face this challenge more than most.
Featured supplier news
Featured supplier: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Octane Fitness
A global innovator of high-performance fitness equipment, Octane Fitness, a Nautilus, Inc. brand, continually redefines ...
Company profiles
Company profile: Les Mills UK
Committed to creating a fitter planet, Les Mills UK works with clubs and instructors to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Wearable technology solutions
MyZone: Wearable technology solutions
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Fitness equipment
Octane Fitness: Fitness equipment
Trade associations
International SPA Association - iSPA: Trade associations
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Member feedback software
AskNicely: Member feedback software
Uniforms
Service Sport: Uniforms
Spa software
SpaBooker: Spa software
Property & Tenders
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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HID Global