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Shake Sports launches online PR service
Shake Sports, the interactive marketing agency, has launched its online PR service Undernet, aimed at sport and leisure industries.
The service includes online media relations, news monitoring, viral games, e-newsletters, guerrilla marketing, campaign microsites and digital press offices.
Martin Clabby, managing director, said: “For many sport and leisure companies, PR still simply means gaining coverage in the print media. Very few are taking advantage of the vast number of editorial and promotional opportunities available online.”
Shake Sports says Undernet engages targeted sport and leisure groups in the high frequency interactive newgroups, email discussion lists, ezines, listservers, bulletin boards, mailing lists and other web forums where they specifically congregate.
“These online environments are where the real discussions and idea sharing can be voiced and heard,” says Clabby.
“More and more internet users are actively resisting marketing, these consumers now expect conversations not sales pitches. Undernet all about creating an environment where targeted consumers will market to each other.” Details: www.shakesports.com