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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Ray Algar: 'social impact of health clubs needs to be consistently measured'

Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.

"The fitness sector is driven by an altruistic purpose; public, private and third sector organisations all exist to serve and support the health and wellbeing of their customers," said Algar.

"However, the metrics used to quantify business success, especially in the private sector, are predominantly financial – profit is very often a key measure.

"The wider social impact health clubs create needs to be consistently measured."

To help operators achieve this, Algar is teaming up with Datahub, a "virtual repository" for sports and leisure data.

The strategic partnership will look to assist both private and public sector leisure operators more clearly define and champion the social value generated through their venues and programmes.

At the centre of the new partnership will be Datahub's Social Value Calculator (SVC).

Created in partnership with Sheffield Hallam University, the SVC currently utilises data from from more than 157 operators and 1,600 sites in the UK – equating to more than 400 million visits – and is used to deliver benchmarks and key insights about the social value created by the sector.

"I believe the DataHub’s new Social Value Calculator can help clubs to demonstrate in new and compelling ways the transformative social bearing they have," Algar said.

“Having a consistent method for operators to measure and compare the social impact of their business will provide a greater understanding of the important role this sector plays in improving the nation’s health and wellbeing."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.
SAR,HAF,SAM,TEC,PUB
THUMB26610_567029.jpg
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News

Ray Algar: 'social impact of health clubs needs to be consistently measured'

Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.

"The fitness sector is driven by an altruistic purpose; public, private and third sector organisations all exist to serve and support the health and wellbeing of their customers," said Algar.

"However, the metrics used to quantify business success, especially in the private sector, are predominantly financial – profit is very often a key measure.

"The wider social impact health clubs create needs to be consistently measured."

To help operators achieve this, Algar is teaming up with Datahub, a "virtual repository" for sports and leisure data.

The strategic partnership will look to assist both private and public sector leisure operators more clearly define and champion the social value generated through their venues and programmes.

At the centre of the new partnership will be Datahub's Social Value Calculator (SVC).

Created in partnership with Sheffield Hallam University, the SVC currently utilises data from from more than 157 operators and 1,600 sites in the UK – equating to more than 400 million visits – and is used to deliver benchmarks and key insights about the social value created by the sector.

"I believe the DataHub’s new Social Value Calculator can help clubs to demonstrate in new and compelling ways the transformative social bearing they have," Algar said.

“Having a consistent method for operators to measure and compare the social impact of their business will provide a greater understanding of the important role this sector plays in improving the nation’s health and wellbeing."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.
SAR,HAF,SAM,TEC,PUB
THUMB26610_567029.jpg

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The industry is eagerly awaiting the reopening of health clubs and leisure centres in another year affected by COVID-19, where the only thing that’s been certain is uncertainty.
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Supplier Showcases
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Skincare
Comfort Zone - Davines S.p.A: Skincare
Trade associations
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Diary dates
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Diary dates
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Online,
Diary dates
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Diary dates
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