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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Ray Algar: 'social impact of health clubs needs to be consistently measured'

Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.

"The fitness sector is driven by an altruistic purpose; public, private and third sector organisations all exist to serve and support the health and wellbeing of their customers," said Algar.

"However, the metrics used to quantify business success, especially in the private sector, are predominantly financial – profit is very often a key measure.

"The wider social impact health clubs create needs to be consistently measured."

To help operators achieve this, Algar is teaming up with Datahub, a "virtual repository" for sports and leisure data.

The strategic partnership will look to assist both private and public sector leisure operators more clearly define and champion the social value generated through their venues and programmes.

At the centre of the new partnership will be Datahub's Social Value Calculator (SVC).

Created in partnership with Sheffield Hallam University, the SVC currently utilises data from from more than 157 operators and 1,600 sites in the UK – equating to more than 400 million visits – and is used to deliver benchmarks and key insights about the social value created by the sector.

"I believe the DataHub’s new Social Value Calculator can help clubs to demonstrate in new and compelling ways the transformative social bearing they have," Algar said.

“Having a consistent method for operators to measure and compare the social impact of their business will provide a greater understanding of the important role this sector plays in improving the nation’s health and wellbeing."

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Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.
SAR,HAF,SAM,TEC,PUB
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News

Ray Algar: 'social impact of health clubs needs to be consistently measured'

Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.

"The fitness sector is driven by an altruistic purpose; public, private and third sector organisations all exist to serve and support the health and wellbeing of their customers," said Algar.

"However, the metrics used to quantify business success, especially in the private sector, are predominantly financial – profit is very often a key measure.

"The wider social impact health clubs create needs to be consistently measured."

To help operators achieve this, Algar is teaming up with Datahub, a "virtual repository" for sports and leisure data.

The strategic partnership will look to assist both private and public sector leisure operators more clearly define and champion the social value generated through their venues and programmes.

At the centre of the new partnership will be Datahub's Social Value Calculator (SVC).

Created in partnership with Sheffield Hallam University, the SVC currently utilises data from from more than 157 operators and 1,600 sites in the UK – equating to more than 400 million visits – and is used to deliver benchmarks and key insights about the social value created by the sector.

"I believe the DataHub’s new Social Value Calculator can help clubs to demonstrate in new and compelling ways the transformative social bearing they have," Algar said.

“Having a consistent method for operators to measure and compare the social impact of their business will provide a greater understanding of the important role this sector plays in improving the nation’s health and wellbeing."

Sign up for FREE ezines & magazines
Ray Algar, managing director of business insight specialist Oxygen Consulting, has called for the leisure sector to get better at understanding the data they hold and to utilise the social value they create.
SAR,HAF,SAM,TEC,PUB
THUMB26610_567029.jpg

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Features
Cryotherapy
Cryotherapy is hot right now, with more people attracted to its cited benefits, from reduced recovery time to improved sleep quality. Operators offering this chilly experience give us their advice
Features
Active ageing
The 2019 Moving Communities report highlighted that the silver pound could drive significant growth in public leisure. Operators are capitalising on this potential revenue stream, but uptake is slow. Utku Topraksevten investigates
Features
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TVS Group is one of the leading suppliers of flooring and surfaces for gym, sports and play environments. We take a look at what's behind this company's success
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If you think of school leavers when you think of apprentices, think again. Apprenticeships are far from limited to career starters, with new generation programmes tailor-made to bring out the best in accomplished managers
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Equinox and SoulCycle became mired in controversy recently, when the CEO and majority shareholder of their parent company hosted a fundraiser for President Trump’s re-election. What's the way forward for these brands and what can we learn from this furore? Kath Hudson asks the thought leaders
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My vision, based on my own personal experience, would be for physical activity to become the norm – not something you have to make an effort to do, but something you just go ‘yeah, that’s part of my everyday life’
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Company profiles
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Ojmar: Locking solutions
Professional services
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Management software
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Move GB: Member access schemes
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Diary dates
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