GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Wexer
Wexer
Wexer
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

PureGym trainer behind 'ill-judged' slavery workout apologises

There are no excuses for it, only a place from which the post came – which was from a proud black man wanting to bring his history together with his passion and profession
– Matt Simpson

The assistant general manager at PureGym's Luton and Dunstable branch, who promoted a 12 Years a Slave-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.

Matt Simpson, who has worked at the Luton gym since October 2019, said there were "no excuses" for his post.

He added that the idea of creating a workout celebrating Black History Month – with a name inspired by the 2013 Oscar-winning film – stemmed from his want, as a "proud black man", to "bring his history together with his passion and profession".

He added: “The branding of PureGym as racist couldn’t be further from the truth in my experience. During my time at the company I have never experienced any racial prejudice and have always been given the tools and support needed.

“This is a very hard lesson for me and I wholeheartedly apologise to all affected. I am deeply sorry," he continued.

"For those who are coming across me this morning for the first time, I'm the individual who posted the '12 Years of Slave" workout yesterday morning via the PureGym Luton and Dunstable Instagram account," Simpson wrote on Instagram.

"I sincerely apologise to all whom I offended in any way, shape or form – directly or indirectly.

"There was absolutely no malice or ill intentions meant by the post. This was a very ill-judged post, which I'm responsible for.

Following the original "12 Years of Slave" post yesterday (5 October), PureGym had quickly acted to remove it and to distance itself from the workout.

The company issued an unreserved apology, stating that Simpson's post was not approved nor endorsed by the company and was "a direct breach of clear policies in place to prevent situations such as this".

Today, PureGym has told HCM that "This is clearly a very sensitive matter and we must do the right thing for both the individual concerned and the company.

"It's reassuring that in his post this morning, Matt volunteered his confidence in PureGym as being a good employer and not being in anyway racist. In this Matt reflects fairly that PureGym is deeply committed to equality of opportunity and will remain so.

"You will understand that we must follow the correct processes which will see us investigating thoroughly the circumstances around this post which clearly breached our social media protocols and procedures.

"Only once we have gone through this can we consider, agree or take a course of action.

"As you would expect - and as reflected by his post this morning – this has been a deeply traumatic incident for Matt, who is rightly taking some time away from the business at the current time."

©Cybertrek 2020

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The assistant general manager at PureGym's Luton and Dunstable branch, who promoted a '12 Years a Slave'-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.
PTS,HAF,FIT,IND,SAM,PHR
2020/THUMB346380_888208_634855.jpg
Latest News
Up to 100k people will benefit from the free gym and physical activity sessions, thanks ...
Latest News
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms, ...
Latest News
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to ...
Latest News
The University of Stirling has opened its new £20m sports and fitness centre. The building, ...
Latest News
Gyms are right near the bottom of the list in terms of places people have ...
Latest News
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection ...
Latest News
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November, ...
HCM Magazine
Interview
We’re creating a health club environment where physical, digital and human systems come together to create an enhanced user experience
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM magazine
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM magazine
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Exercise equipment
Power Plate: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

PureGym trainer behind 'ill-judged' slavery workout apologises

There are no excuses for it, only a place from which the post came – which was from a proud black man wanting to bring his history together with his passion and profession
– Matt Simpson

The assistant general manager at PureGym's Luton and Dunstable branch, who promoted a 12 Years a Slave-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.

Matt Simpson, who has worked at the Luton gym since October 2019, said there were "no excuses" for his post.

He added that the idea of creating a workout celebrating Black History Month – with a name inspired by the 2013 Oscar-winning film – stemmed from his want, as a "proud black man", to "bring his history together with his passion and profession".

He added: “The branding of PureGym as racist couldn’t be further from the truth in my experience. During my time at the company I have never experienced any racial prejudice and have always been given the tools and support needed.

“This is a very hard lesson for me and I wholeheartedly apologise to all affected. I am deeply sorry," he continued.

"For those who are coming across me this morning for the first time, I'm the individual who posted the '12 Years of Slave" workout yesterday morning via the PureGym Luton and Dunstable Instagram account," Simpson wrote on Instagram.

"I sincerely apologise to all whom I offended in any way, shape or form – directly or indirectly.

"There was absolutely no malice or ill intentions meant by the post. This was a very ill-judged post, which I'm responsible for.

Following the original "12 Years of Slave" post yesterday (5 October), PureGym had quickly acted to remove it and to distance itself from the workout.

The company issued an unreserved apology, stating that Simpson's post was not approved nor endorsed by the company and was "a direct breach of clear policies in place to prevent situations such as this".

Today, PureGym has told HCM that "This is clearly a very sensitive matter and we must do the right thing for both the individual concerned and the company.

"It's reassuring that in his post this morning, Matt volunteered his confidence in PureGym as being a good employer and not being in anyway racist. In this Matt reflects fairly that PureGym is deeply committed to equality of opportunity and will remain so.

"You will understand that we must follow the correct processes which will see us investigating thoroughly the circumstances around this post which clearly breached our social media protocols and procedures.

"Only once we have gone through this can we consider, agree or take a course of action.

"As you would expect - and as reflected by his post this morning – this has been a deeply traumatic incident for Matt, who is rightly taking some time away from the business at the current time."

©Cybertrek 2020

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The assistant general manager at PureGym's Luton and Dunstable branch, who promoted a '12 Years a Slave'-inspired workout on social media – accompanied by the words "slavery is hard and so is this" – has publicly apologised.
PTS,HAF,FIT,IND,SAM,PHR
2020/THUMB346380_888208_634855.jpg

News

Up to 100k people will benefit from the free gym and physical activity sessions, thanks
To the relief of the sector, the UK government confirmed yesterday (23 November) that gyms,
Closing gyms and leisure facilities during any possible future lockdown would be "unthinkable", according to
Gyms, health clubs and leisure centres will be able to open their doors when the
The University of Stirling has opened its new £20m sports and fitness centre. The building,
Gyms are right near the bottom of the list in terms of places people have
MIE FitQuest
MIE FitQuest
Functional training gym, The Shredquarters, has moved into franchising, partnering with Physical Company to support
A new, Europe-wide initiative will look to chart the level of risk of COVID-19 infection
UK Parliament will debate COVID-19 restrictions on gyms and leisure centres on Monday 23 November,
The UK government has launched a £1bn Public Sector Decarbonisation Scheme (PSDS), providing grant funding
Leisure management company 3d Leisure is introducing two new services across its corporate division, in
Thousands of COVID-related deaths could be prevented if successive governments had tackled the country's obesity
Leisure-net is running a repeat of its initial Post Lockdown Recovery Survey, in order to
The Retention Guru
The Retention Guru
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic
The iconic Midtown Athletic Club in Chicago is among the city's fitness facilities which have
Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland
Peloton and Grammy Award-winning singer Beyoncé have signed a broad, multi-year partnership which will result
Servicesport UK
Servicesport UK
1 - 15 of 11,692
HCM Magazine
Interview
We’re creating a health club environment where physical, digital and human systems come together to create an enhanced user experience
HCM Magazine
Sponsored
Ruskin Fitness Club has transformed its gym in partnership with Technogym, adding the new Excite Live line, as well as dedicated workout zones
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
Promotion
Wattbike AtomX leads the future of indoor cycling, says Richard Baker
HCM Magazine
HCM People
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM Magazine
Local leisure
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
HCM magazine
Given its support for the NHS, should the fitness industry be classified as an essential service, and if so, how do we get the sector reclassified? Kath Hudson asks industry leaders for their views
HCM magazine
Regular sessions of new-generation yoga can help tackle the lockdown blues, increase sleep quality and boost mental health
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM magazine
BMF members were invited to continue paying during first lockdown and an incredible 83 per cent did so, with some paying double to cover others
HCM magazine
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM magazine
Power Plate UK's Davide Ferreira and Stuart Stokes from ReferAll write to HCM
HCM magazine
A new study from the Global Wellness Institute highlights the scope of the $121bn mental wellness market, as Katie Barnes and Megan Whitby report
HCM magazine
Steve Ward celebrates the transformational energy being unleashed in the fitness industry by the pandemic
HCM magazine
Bulmershe Leisure Centre, run by Places Leisure, is providing its community with state-of-the-art fitness machines from Octane Fitness
HCM magazine
Opinion
promotion
With January now close on the horizon your thoughts will be firmly focused on sales campaigns to attract new members through your doors in the new year rush.
Opinion: Sealing the Leaky Bucket – 7 Research-Based Tips for Retaining New Members in January 2021
Featured supplier news
Featured supplier: Active IQ launches End-point Assessor qualification
Active IQ has launched its Level 3 Award in Understanding the Development and Delivery of End-point Assessment to meet the increasing demands for skilled assessors in this emerging area.
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
Freemotion CoachBike™
FreeMotion Fitness
Give your members the immersive cycling experience that keeps your members engaged – today and tomorrow. Read more
More videos:
Company profiles
Company profile: TRX Training UK
TRX provides world-class functional training by offering quality equipment, effective workouts and world-class education capable ...
Company profiles
Company profile: Life Fitness
Through our Life Fitness Solutions Partners, we can deliver design and build services, finance solutions, ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Management software
fibodo Limited: Management software
Skincare
Sothys: Skincare
Red Light Therapy
 Red Light Rising: Red Light Therapy
Wearable technology solutions
MyZone: Wearable technology solutions
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Gym flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Gym flooring
Direct debit solutions
Harlands Group: Direct debit solutions
Fitness Software
FunXtion International BV: Fitness Software
Exercise equipment
Power Plate: Exercise equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
03-03 Dec 2020
Virtual,
Diary dates
09 Dec 2020
Raffles City Convention Centre, Singapore, Singapore
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Wexer
Wexer