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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg
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News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg

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Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
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Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
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Company profiles
Company profile: FIBO Global Fitness
FIBO Global Fitness is the leading international trade show for fitness, wellness & health....
Company profiles
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Skincare
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Architects/designers
Zynk Design Consultants: Architects/designers
Fitness equipment
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Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
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