GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Hussle HQ
Hussle HQ
Hussle HQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg
Latest News
People placing increased emphasis on their physical fitness, the advances made in digital fitness and ...
Latest News
A new guide looks to offer local level practitioners and commissioners – as well as ...
Latest News
What are the effects on public health of gyms and leisure centres being shut during ...
Latest News
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report, ...
Latest News
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will ...
Latest News
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will ...
Latest News
The re-opening of gyms in Wales has been pushed back by the country's First Minister ...
Latest News
The physical and mental health of women in the UK has been put under unprecedented ...
HCM Magazine
HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Research
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM Magazine
Retention
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
Interview
COVID survival strategies, growth plans, and a belief that government is finally recognising the value of the fitness sector. The Gym Group CEO speaks to Kate Cracknell
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM Magazine
HCM magazine
Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought
HCM magazine
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM magazine
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg

News

People placing increased emphasis on their physical fitness, the advances made in digital fitness and
A new guide looks to offer local level practitioners and commissioners – as well as
What are the effects on public health of gyms and leisure centres being shut during
Mobile data and analytics provider App Annie has released its State Of Mobile 2021 report,
The world's largest fitness trade fair, FIBO, has been rescheduled to November. The event will
PM, Boris Johnson, has confirmed that gyms, swimming pools and leisure centres in England will
MyZone Group Ltd
MyZone Group Ltd
There’s nothing quite like discovering a product that creates a huge impact in our life.
The re-opening of gyms in Wales has been pushed back by the country's First Minister
The physical and mental health of women in the UK has been put under unprecedented
Excess body fat and obesity are likely to have contributed to more deaths in England
The financial performance of health club operator SATS in the last quarter of 2020 was
FIBO has announced that its Chinese event next month will be held as a hybrid
Placing gyms and leisure centres at the front of the queue for reopening would be
fibodo Limited
fibodo Limited
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
Data published today (17 February) shows that for every 100,000 visits to UK gyms and
People aged 40 living with Type 2 diabetes face a "disproportionately increased risk of dying
Barbara den Bak, Tom Moos, and Clare Stobart have been announced as speakers for ukactive's
PureGym expects lockdowns to last "until at least 31 March" – and that it will
Construction work has been completed on the £29m Sports Park project in Colchester. The new
Spanish capital Madrid has been hailed as an example of a city which understands the
Miha Bodytec GmbH
Miha Bodytec GmbH
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London. Using
ukactive has published six 'policy calls', which it says are crucial in order to help
An area north of Sheffield City Centre in the UK is to be designed as
Safe Space Lockers
Safe Space Lockers
1 - 20 of 11,795
HCM Magazine
HCM People
All products have been priced competitively, using Amazon as a benchmark, to ensure the shop can thrive in a competitive market
HCM Magazine
Sponsored
Offering red light therapy to your members can create a valuable source of secondary spend, while also supporting them with their recovery and delivering improvements to mobility, circulation and muscle soreness, as Karen Maxwell explains
HCM Magazine
Research
Tracking consumers’ sentiment in relation to lockdowns gives valuable insights into members’ priorities. Leisure-net surveyed the first two UK lockdowns and is currently working on the third. Dave Monkhouse reports on results from the lockdown 2 survey
HCM Magazine
Retention
More than 1,700 industry professionals from 47 different countries joined the virtual Retention Convention recently, making it one of the sector’s largest online events of the year
HCM Magazine
Interview
COVID survival strategies, growth plans, and a belief that government is finally recognising the value of the fitness sector. The Gym Group CEO speaks to Kate Cracknell
HCM Magazine
When Geoff Whitington started to see his life unravel as a result of diabetes, his sons Anthony and Ian gave up their jobs to help him change his lifestyle. This resulted in a new lease of life for all of them. Anthony Whitington, co-creator of BBC documentary, Fixing Dad, speaks to HCM’s Kath Hudson about the journey the family has been on, their mission to inspire others to engage with their health and the launch of new initiative, Fixing Us
HCM Magazine
Supplier showcase
Third Space members embrace new digital app, viewing 75,000 workouts in just three months
HCM Magazine
HCM magazine
Our membership process is intentional and deliberate to ensure our community is diverse in background, profession and thought
HCM magazine
There’s never been a more important time for us all to be focused on lobbying, as the industry fights for its work and potential to be recognised and supported
HCM magazine
Most of the world is dealing with some form of disruption to daily life, work life and finances, as well as navigating an uncertain world. Even those who enjoy robust mental health are finding themselves suffering from stress, anxiety, low mood and insomnia. What can the health and fitness industry do to help? Kath Hudson reports
HCM magazine
Stephen Tharrett, co-founder, ClubIntel
HCM magazine
Sport Relief’s ultimate objective was to reach the poorest and most disadvantaged... to inspire, encourage and motivate the most marginalised in our society
HCM magazine
Muir Gray has a vision for a world where exercise professionals help people live longer, better lives into old age
HCM magazine
HCM People

Scott O’Shea

Founder, Station Mill
Coming from a personal training background, my experience has taught me that people hire the trainer before the training
HCM magazine
Resistance training is just as beneficial for women over the age of 50 as it is for men, according to a new study from the University of New South Wales
HCM magazine
Venueserve Fitness is working with the Health Club Collection to drive its digital customer engagement
HCM magazine
Featured supplier news
Featured supplier: Pulse Fitness updates iGym London with state-of-the-art technology
Pulse Fitness has recently completed a refurbishment of the fitness facilities at iGym London.
Featured supplier news
Featured supplier: Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.
Company profiles
Company profile: Fisikal Limited
Fisikal helps fitness professionals, operators and education organisations improve efficiencies and service through its online ...
Company profiles
Company profile: Merrithew™ - Leaders in Mindful Movement™
Merrithew™ enriches the lives of others with responsible exercise modalities and innovative, multidisciplinary fitness offerings ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Octane Fitness: Fitness equipment
Member feedback software
AskNicely: Member feedback software
Red Light Therapy
 Red Light Rising: Red Light Therapy
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Management software
fibodo Limited: Management software
Uniforms
Service Sport: Uniforms
Skincare
Comfort Zone - Davines S.p.A: Skincare
Property & Tenders
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Hussle HQ
Hussle HQ