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FreeMotion Fitness
FreeMotion Fitness
FreeMotion Fitness
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg
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News

PureGym enters Saudi market through franchise deal with Ektimal

PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.

Through its flexible, no contract offer, PureGym KSA will look to make fitness accessible to a large, currently unserved proportion of the population.

Gym membership in Saudi Arabia generally requires a three-, six- or 12-month commitment – which PureGym looks to change with the option to pay membership fees monthly and the ability to stop at any time.

PureGym KSA will look to open up to 40 clubs across key cities by the end of 2025, with the first branches opening in Riyadh in Q3 of 2021.

Each site will be open 24 hours and will offer a 250-station gym floor, group exercise classes and fully qualified personal trainers.

Humphrey Cobbold, CEO of PureGym, said: "We're thrilled our affordable and accessible gym proposition will be available in Saudi Arabia next year.

"It will make gym membership possible for thousands of people currently put off by expensive, long-term memberships.

"We're confident that Ekitmal is the right partner for PureGym and look forward to working with them in this exciting new market.”

Ektimal chair, Sami Al Hokair, added: "Gym provision in Saudi Arabia is currently limited and the country is in great need of more accessible facilities.

"Like many other countries, the Kingdom needs to address the challenges of obesity, diabetes and mental health all of which can be addressed through regular exercise. We hope to inspire people to do more exercise, more often and lead fitter, healthier lives.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym will take its budget fitness concept to Saudi Arabia, after securing a franchise partnership with Ektimal – a company specialising in fitness investments in the country.
HAF,FIT,IND,PTS
2020/THUMB346738_817905_466786.jpg

News

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Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Featured supplier news
Featured supplier news: Gympass platform expands to offer customers access to over 2,600 UK facilities
One of the world’s largest corporate wellbeing platforms Gympass has gained a new partner every month since the start of 2021, taking its total to more than 2,600 bricks and mortar UK gym facilities.
Company profiles
Company profile: fibodo Limited
fibodo is the digital solution helping people lead healthier and happier lives. From grassroots individual ...
Company profiles
Company profile: Premier Software Solutions Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Matrix Fitness: Exercise equipment
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Spa software
SpaBooker: Spa software
Management software
fibodo Limited: Management software
Fitness equipment
Precor: Fitness equipment
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Trade associations
International SPA Association - iSPA: Trade associations
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
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28-29 Sep 2021
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04-07 Nov 2021
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Diary dates
01-07 Dec 2022
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Diary dates
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FreeMotion Fitness
FreeMotion Fitness