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Core Health & Fitness
Core Health & Fitness
Core Health & Fitness
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PureGym joins push to engage non-members with free online platform

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

The budget chain has made its virtual workout platform free to everyone via its PureGym app.

Previously only available to members, the platform offers more than 120 virtual workouts which have been designed – and are regularly updated – by PureGym’s team of trainers.

The current crisis has seen a number of operators engaging in a degree of subtle land-grabbing in a bid to establish new relationships with non-members. Among these are Nuffield, GLL and David Lloyd.

A major study into consumer attitudes towards the fitness industry, released this week, suggests that having a digital offering could be an important factor in ensuring customers return to gyms and leisure centres.

The National Post-Lockdown Recovery Survey, by Leisure-net Solutions, showed that a vast majority of consumers would either "maybe" (49.3 per cent) or "definitely" (18.9 per cent) be more likely to go back to using their leisure centre or gym if it offered online classes as part of its membership offer.

According to PureGym's chief marketing officer, Stephen Rowe, the decision to make the app free for everyone comes at a time when the chain is slowly beginning to prepare to reopen its doors.

“We're currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out," Rowe said. "We won’t open our gyms until we know it is safe to do so.

"While the pandemic means we can’t welcome members to our gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.

"With millions of people across the country still largely confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.

PureGym has made this move just weeks after revealing that it is trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore earlier this month, chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.
HAF,FIT,IND,PTS,SAM
2020/THUMB345582_540037_131993.jpg
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News

PureGym joins push to engage non-members with free online platform

PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.

The budget chain has made its virtual workout platform free to everyone via its PureGym app.

Previously only available to members, the platform offers more than 120 virtual workouts which have been designed – and are regularly updated – by PureGym’s team of trainers.

The current crisis has seen a number of operators engaging in a degree of subtle land-grabbing in a bid to establish new relationships with non-members. Among these are Nuffield, GLL and David Lloyd.

A major study into consumer attitudes towards the fitness industry, released this week, suggests that having a digital offering could be an important factor in ensuring customers return to gyms and leisure centres.

The National Post-Lockdown Recovery Survey, by Leisure-net Solutions, showed that a vast majority of consumers would either "maybe" (49.3 per cent) or "definitely" (18.9 per cent) be more likely to go back to using their leisure centre or gym if it offered online classes as part of its membership offer.

According to PureGym's chief marketing officer, Stephen Rowe, the decision to make the app free for everyone comes at a time when the chain is slowly beginning to prepare to reopen its doors.

“We're currently working hard to make our gyms a safe place for our colleagues to work in, and for our members to work out," Rowe said. "We won’t open our gyms until we know it is safe to do so.

"While the pandemic means we can’t welcome members to our gyms, we want to do everything we can to offer health and fitness support to everyone in the UK.

"With millions of people across the country still largely confined to their homes, we hope that this programme will motivate and inspire people to stay healthy and achieve their fitness goals safely”.

PureGym has made this move just weeks after revealing that it is trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore earlier this month, chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
PureGym has become the latest fitness operator to deploy a digital offering in a bid to increase visibility and engage with non-members during the COVID-19 lockdown.
HAF,FIT,IND,PTS,SAM
2020/THUMB345582_540037_131993.jpg

News

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The government has pledged to invest £100m in supporting public leisure centres this winter, as
Gyms in Liverpool,UK, have been given the go-ahead to reopen, following a dramatic week of
Be Military Fit (BMF) has completed a restructuring project, designed to transform the outdoor fitness
Rod Hill, former president of TRIB3 and director general of Anytime Fitness Iberia, has signed
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Bristol University has commited to embracing body positivity, creating more inclusive physical activity environments, rejecting diet culture and raising awareness of eating disorders across its sports and fitness provision. Should the rest of the fitness sector follow suit? Kath Hudson reports
Features
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Gym operators in the UK can now open on the high street, without planning permission, thanks to changes in legislation. What impact will this have on the industry? Kath Hudson reports
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Prestigious estate, Stoke Park, has invested in a new fitness technology upgrade by Matrix
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Dr Darshan Shah

Next Health: co-founder
Our vision is that health is not the absence of disease but the abundance of vitality
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Luca Maggiora

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Opinion
promotion
In a post-Covid world, member experience is more important than ever before. Your customers’ expectations have been heightened as the coronavirus continues to dominate our everyday lives.
Opinion: Why member experience is more important now than ever before
Opinion
promotion
Our world has changed since March and together, we are learning and adapting to how this sector can continue to thrive in this COVID conscious world.
Opinion: Why fitness clubs and facilities need to evolve in a COVID-conscious world
Featured supplier news
Featured supplier: Annual Fitness & Active Brands Summit offering invaluable insight from over 40 leading industry speakers
Join the second Annual Fitness & Active Brands Summit and walk away with the expertise you need to transform your business model and maximise the US$59.23bn virtual fitness market opportunity.
Featured supplier news
Featured supplier: Matrix takes its partnership with Renault Sport racing team up a gear
Matrix Fitness, the commercial brand of Johnson Health Tech, has announced the renewal of its long term partnership with the Renault F1 Team.
Video Gallery
Freemotion FUSION Team Training
FreeMotion Fitness
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More videos:
Company profiles
Company profile: Premier Software Solutions Ltd
Premier Software was founded in 1994 and has proven experience developing business management solutions specifically ...
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Digital gym floor
Catalogue Gallery
Click on a catalogue to view it online
Directory
Locking solutions
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Design consultants
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Lockers/interior design
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Fitness Software
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Whole body cryotherapy
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Exercise equipment
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Direct debit solutions
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Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
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Online,
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Diary dates
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Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
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Core Health & Fitness
Core Health & Fitness