GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Active IQ
Active IQ
Active IQ
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

PureGym describes 'brutal' pandemic year as revenue fell by £177m

We had to run a business with zero income for extended periods, a previously unthinkable scenario
– Humphrey Cobbold

PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

PureGym gearing up for reopening with 10 new sites

08 Apr 2021
As health clubs and fitness studios in England are counting the hours down to reopening ...

PureGym confirms closure of operations in Poland

17 Nov 2020
Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland ...

PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service

06 Nov 2020
PureGym is burning £4m of cash a week through its UK business, due to the ...
Latest News
Indoor group exercise can recommence in England and Scotland today (17 May), as part of ...
Latest News
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent ...
Latest News
Fully vaccinated people in the US no longer need to wear a face mask whether ...
Latest News
Anytime Fitness UK has revealed that April was its busiest month for new memberships since ...
Latest News
HCM understands that Fitness International, which operates more than 700 health clubs under the LA ...
Latest News
A court has given Virgin Active the green light to erase the rent arrears it ...
Latest News
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and ...
Latest News
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally ...
HCM Magazine
Editor's letter
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved
HCM Magazine
Wellbeing - the Health Agenda
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

PureGym describes 'brutal' pandemic year as revenue fell by £177m

We had to run a business with zero income for extended periods, a previously unthinkable scenario
– Humphrey Cobbold

PureGym saw its group-wide revenue decline by £177m during 2020, as it lost 37 per cent of its trading days due to pandemic lockdowns.

Announcing its full-year results, the budget operator said it had experienced a "brutal year", but that it had emerged a "stronger business" as a result of it.

PureGym started 2020 with 504 clubs across Europe (the UK, Denmark, Switzerland and Poland).

During the year, the group closed its Polish operations – following a strategic review – and ended the year with 492 gyms across its estate.

Last week PureGym re-opened 240 gyms in England, including 10 brand new gyms across the country.

On Monday (19 April) PureGym re-opened its 40 gyms in Switzerland and will re-open in Scotland next week.

The group expects to open its Danish, Welsh and Northern Irish sites in early May.

Figures suggest that the company's measures to keep members engaged during the pandemic – and the subsequent closures – have worked. The company lost just 12 per cent of its members during 2020, with total membership falling from 1.7 million to 1.5 million.

PureGym said it accelerated its digital strategy during the year through an enhanced PureGym app, which enabled contactless entrance and exit, displayed gym capacity and made available more than 400 pre-recorded workouts, classes and nutrition content.

It was also able to maintain its liquidity through a combination of cash management, a £100m equity injection, £50m increase in debt facilities, £40m bond raise (in Feb 2021 post year end) and a long-term covenant waiver.

Describing its performance, Humphrey Cobbold, CEO of The PureGym Group, said: “2020 was a very tough year as the world reacted to the consequences of the Covid-19 pandemic, which has adversely impacted lives and livelihoods.

"Lockdown restrictions prevented us from trading and had a severe impact on our financial performance. But we should be judged on how we managed the things within our control.

"I am in awe of how our teams in the UK, Denmark and Switzerland rallied to preserve the business, protect our colleagues and members and handled adversity with unbowed optimism, stoicism, professionalism and flexibility.

"We had to run a business with zero income for extended periods, a previously unthinkable scenario. We had to make major operational changes in the tightest of time frames and alter our proposition in weeks that would have taken years in normal times.

“While the financial trading performance was, frankly, awful, that was out of our hands.

"Our cost control and cash management was exemplary and the actions we took and support received from governments, equity investors and debt providers gives us significant liquidity to not only survive, but importantly now also resume our strategy.

"We're without doubt a stronger business for having weathered the storm.

"We're particularly pleased to have received an unqualified audit opinion with no material uncertainty over going concern and emerge from this crisis with real optimism and exciting plans for the future.

“We're more than satisfied with the recent re-opening in England which included 10 brand new sites. Member response and new joiners support our view that underlying demand for gyms is strong.

"As health and wellness move further up the public agenda there will be strong demand for affordable, flexible fitness where people can use tens of thousands of pounds of equipment over the course of a workout and increasingly use technology to assist with their fitness goals.

"We want to be Europe’s leading fitness provider and are well placed and capitalised to continue to expand to reach this goal.”

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Related news

PureGym gearing up for reopening with 10 new sites

08 Apr 2021
As health clubs and fitness studios in England are counting the hours down to reopening ...

PureGym confirms closure of operations in Poland

17 Nov 2020
Humphrey Cobbold, CEO of PureGym, has confirmed to HCM that the company's operations in Poland ...

PureGym 'burning £4m a week' during lockdown, will continue to lobby for gyms to be classed as essential service

06 Nov 2020
PureGym is burning £4m of cash a week through its UK business, due to the ...

News

Indoor group exercise can recommence in England and Scotland today (17 May), as part of
Thousands of health clubs, swimming pools and leisure centres are under the threat of permanent
Fully vaccinated people in the US no longer need to wear a face mask whether
Anytime Fitness UK has revealed that April was its busiest month for new memberships since
HCM understands that Fitness International, which operates more than 700 health clubs under the LA
A court has given Virgin Active the green light to erase the rent arrears it
Miha Bodytec GmbH
Miha Bodytec GmbH
Members are returning post-lockdown expecting a fully integrated service, meaning digital connectivity has never been
The Swimming Teachers' Association (STA) has partnered with a psychologist to provide new mindfulness and
A report commissioned by Parkrun has estimated that allowing mass-participation outdoor events carries an "exceptionally
Jan Spaticchia, founder and chair of énergie Fitness has died aged 51 following a short
A new pioneering approach looks to help cancer patients prepare for and respond to treatment
Peloton is recalling all of its Tread and Tread+ machines in the US, after striking
Health club operator Bannatyne is repositioning itself as a wellness provider, as it looks to
Advance Gym
Advance Gym
The UK has spent most of the year in lockdown but finally, clubs are beginning
Health clubs and leisure centres in Northern Ireland reopened their doors on Friday 30 April,
It's time to refocus on the changing needs of older adults, according to a new
In breaking news, HCM understands that David Lloyd Leisure's Glenn Earlam will move from his
Sport England has reported a drop of 710,000 in the number of people classed as
Independent gyms in the UK have fared better during the pandemic than larger corporate operators
Actor Mark Wahlberg has officially joined Power Plate as an investor in parent company, Performance
FreeMotion Fitness
FreeMotion Fitness
Marc Jones has joined Fitronics, the company behind The Retention People (TRP) and CoursePro, in
Fitness and health are priority areas of expenditure for consumers in six key nations around
Taking antihistamines prior to exercise can prevent the body from getting the full benefit of
fibodo Limited
fibodo Limited
1 - 20 of 11,887
HCM Magazine
Editor's letter
Many assume this work will fall largely to the public sector, however the private sector will also want to be involved
HCM Magazine
Wellbeing - the Health Agenda
Prescribe exercise, not painkillers, to chronic pain sufferers, says the UK’s National Institute for Health and Care Excellence, as Tom Walker reports
HCM Magazine
Sponsored
More than 30,000 Hussle users have been turned into direct members in the last 18 months. Find out how Hussle can help your business bounce back
HCM Magazine
Supplier showcase
Switzerland’s no frills chain, NonStop Gym, has appointed Funxtion to create its member training app, as CEO Ernst De Neef explains
HCM Magazine
Hospitality
Fitness, wellness and recovery are driving new investments in the hotel and resorts market, with Kerzner the latest to enter this space, as Megan Whitby reports
HCM Magazine
Sponsored
Matrix Fitness is launching a new three-tiered cardio range to provide total versatility, explains Matt Pengelly
HCM Magazine
Sponsored
We talk to Dave Wright, CEO of Myzone, about the world’s first interchangeable heart rate monitor that provides real-time feedback – and the impact of COVID-19
HCM Magazine
HCM magazine
When women train on half-truths and crap science it’s painfully limiting
HCM magazine
A new report, conducted by Deloitte, analyses the growth of the Chinese fitness industry and the outlook ahead, as Kristen Walsh reports
HCM magazine
Over time, town planning has led to the creation of obesogenic environments, but Hamilton in New Zealand is taking a fresh approach to mobilising its population, by turning the city into a playground, as Kath Hudson reports
HCM magazine
Our strategy is to position ourselves as a wellness provider. We have all the elements needed – gyms, physiotherapy, F&B and spas
HCM magazine
We’re going after health club and spa management contracts for hotels and independent gyms and also planning to launch a You Fit franchise
HCM magazine
Lack of exercise is a major cause of death from COVID-19, according to new research, with only advanced age and organ transplant leading to greater risk
HCM magazine
"Prescribing exercise will always be preferential to prescribing painkillers, given the risks associated with their long-term use"
HCM magazine
For years the health and fitness sector has aspired to be taken seriously by the health sector. Is now the time? asks Kath Hudson
HCM magazine
As we adapt to a new way of living, software developers have been supporting the fitness sector with new systems and strategies. We asked operators and developers to share successes
HCM magazine
Opinion
promotion
The UK’s first dedicated leisure development framework has completed its first four-year term with £144m committed investment in public leisure projects.
Opinion: UK’s first leisure framework celebrates £144m investment in public leisure
Featured supplier news
Featured supplier news: New consumer expectations demand an exceptional customer experience
fibodo believes that providers who meet consumers needs of service, flexibility, richness of content and accessibility will thrive as we build new and different models of working in leisure, health and fitness and across all sports and activities.
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Company profiles
Company profile: FunXtion International BV
With our digital member solutions, branded app and branded virtual classes your clients can now ...
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Supplier Showcases
Supplier showcase - Funxtion
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Red Light Therapy
 Red Light Rising: Red Light Therapy
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Salt therapy products
Himalayan Source: Salt therapy products
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
07-09 Jun 2021
Virtual summit,
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Active IQ
Active IQ