GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Precor UK
Precor UK
Precor UK
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pure Gym reveals trial of global franchise model

Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore today (5 May 2020), Pure’s chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Davis explained the move is part of Pure’s expansion strategy, saying: “We could see many areas across the world that are underserved by good quality, low-cost fitness with no contract models. We think Pure Gym has a successful model we can transport into other areas of the world and this has led us to create this franchise offering.”

She said Pure had considered expanding with direct development, but ruled this out as too high risk and has looking at the option of going down the franchising route instead, as these opportunities are areas the company has no experience: “We may know the environments,” she explained, “But we don’t know the infrastructure and don’t have people on the ground.

“We want to work with master franchises rather than individuals,” said Davis, “As we’re not set up to deal with individual franchisees. We’re looking for strong partners that are well capitalised and have good real estate experience.”

Davis said Pure believes its model is well-differentiated, saying: “Anyone can build a gym – wherever you go around the world, the physical proposition is similar – maybe different wall covering or different kinds of equipment – however, it’s the things you overlay that really move you up a level in terms of success.

"This includes things such as the technology-led operating model and the ability to manage and optimise revenue and yield, which gives a good return on capital and high margins and ratios.”

She said that pre-COVID, Pure had a roadmap to get 500 clubs open in the UK and to expand globally through acquisition and franchising.

Pure was on-track with this earlier in the year, having acquired Fitness World in January to kick off its international ambitions, before the pandemic struck.

She addressed the issue of the company not currently having an income stream, due to closures, saying: “ One might say, having a no-contract gym business is not the best thing right now, but we believe the market will come back and come back even stronger for our low-cost offering, due to the increased focus on fitness and health."

Davis said Pure has a team of 50 in-house developers working on its website and app and that the app already has features built in to indicate the number of people using the gym at any one time. This means once the clubs re-open, consumers will be more confident to use them, as they can see the number of people working out via their app before deciding to attend.

She predicted people will also use the gyms more at off-peak times coming out of lockdown, ‘flattening the curve’ of peak time usage, and optimising Pure Gym's long opening hours.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.
PTS,HAF,FIT,IND
2020/THUMB345440_968053_419825.jpg
Latest News
Health clubs and gyms will be able to open their doors to individual training sessions ...
Latest News
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a ...
Latest News
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the ...
Latest News
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of ...
Latest News
Lack of exercise is a major cause of death from COVID-19, according to new research, ...
Latest News
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now ...
Latest News
Health clubs, leisure centres and studios in England have opened today (12 April) for the ...
Latest News
A major new initiative will look to strengthen and unite the fitness industry's voice in ...
HCM Magazine
Sponsored
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
HCM magazine
We’re aiming to be a force in the boutique fitness market
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM magazine
Our main investment has been our gym, which we’ve designed around the wide-ranging needs within our team: race drivers, serious amateur athletes and those who need some help getting started
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pure Gym reveals trial of global franchise model

Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.

Speaking at the Fit Summit in Singapore today (5 May 2020), Pure’s chief strategy officer, Francine Davis, said the company is looking for master franchise partners in countries such as China, India, and Japan. She said Pure was testing the model and the first couple of deals had already been agreed.

Davis explained the move is part of Pure’s expansion strategy, saying: “We could see many areas across the world that are underserved by good quality, low-cost fitness with no contract models. We think Pure Gym has a successful model we can transport into other areas of the world and this has led us to create this franchise offering.”

She said Pure had considered expanding with direct development, but ruled this out as too high risk and has looking at the option of going down the franchising route instead, as these opportunities are areas the company has no experience: “We may know the environments,” she explained, “But we don’t know the infrastructure and don’t have people on the ground.

“We want to work with master franchises rather than individuals,” said Davis, “As we’re not set up to deal with individual franchisees. We’re looking for strong partners that are well capitalised and have good real estate experience.”

Davis said Pure believes its model is well-differentiated, saying: “Anyone can build a gym – wherever you go around the world, the physical proposition is similar – maybe different wall covering or different kinds of equipment – however, it’s the things you overlay that really move you up a level in terms of success.

"This includes things such as the technology-led operating model and the ability to manage and optimise revenue and yield, which gives a good return on capital and high margins and ratios.”

She said that pre-COVID, Pure had a roadmap to get 500 clubs open in the UK and to expand globally through acquisition and franchising.

Pure was on-track with this earlier in the year, having acquired Fitness World in January to kick off its international ambitions, before the pandemic struck.

She addressed the issue of the company not currently having an income stream, due to closures, saying: “ One might say, having a no-contract gym business is not the best thing right now, but we believe the market will come back and come back even stronger for our low-cost offering, due to the increased focus on fitness and health."

Davis said Pure has a team of 50 in-house developers working on its website and app and that the app already has features built in to indicate the number of people using the gym at any one time. This means once the clubs re-open, consumers will be more confident to use them, as they can see the number of people working out via their app before deciding to attend.

She predicted people will also use the gyms more at off-peak times coming out of lockdown, ‘flattening the curve’ of peak time usage, and optimising Pure Gym's long opening hours.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operator, Pure Gym, has revealed it’s trialling a franchise offering to grow the brand globally.
PTS,HAF,FIT,IND
2020/THUMB345440_968053_419825.jpg

News

Health clubs and gyms will be able to open their doors to individual training sessions
As health clubs and gyms reopen following lockdowns, it is "absolutely crucial" operators take a
IHRSA and Fitness Brasil say they have signed a partnership agreement that will see the
EuropeActive has joined the All Policies for a Healthy Europe (APHE) initiative, as part of
Lack of exercise is a major cause of death from COVID-19, according to new research,
World Leisure Organization (WLO) has opened the entry process for its International Innovation Prize. Now
Safe Space Lockers
Safe Space Lockers
The industry is eagerly awaiting the reopening of health clubs and leisure centres in another
Health clubs, leisure centres and studios in England have opened today (12 April) for the
A major new initiative will look to strengthen and unite the fitness industry's voice in
A parliamentary report is calling for a £3bn intervention fund to build back better health
Leisure centre operator Everyone Active has formed a partnership with WW (formerly called Weight Watchers),
Adults suffering from chronic pain should be advised to take exercise, rather than be prescribed
As health clubs and fitness studios in England are counting the hours down to reopening
Miha Bodytec GmbH
Miha Bodytec GmbH
Heading into 2021, storytelling will be a key trend among fitness content creators and connected
Empowered Brands, the franchise investment business that acquired énergie Fitness out of a CVA in
John Treharne, founder of The Gym Group, and Jana Havrdová, president of the Czech Chamber
Questex, owner of industry buyer event, Sibec EU, has announced it will partner with FIBO
Les Mills has come up with an ingenious solution to get around the pandemic travel
At-home fitness giant Peloton has officially completed the acquisition of equipment provider Precor, in a
There is growing evidence that a COVID-19 infection could trigger diabetes in some patients. One
Global Wellness Summit
Global Wellness Summit
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110
Danish health club operator Repeat, launched in 2016 by serial fitness entrepreneur Rasmus Ingerslev, has
The UK government has launched a new Office for Health Promotion, designed to lead efforts
FreeMotion Fitness
FreeMotion Fitness
1 - 20 of 11,852
HCM Magazine
Sponsored
Workforce development has never been so important and apprenticeships have a key role to play in the rebuilding of our sector
HCM Magazine
Sponsored
The University of Stirling has transformed its fitness offering with world-class performance sport and fitness facilities powered by Technogym
HCM Magazine
Editor's letter
As health clubs around the world start reopening, controlling COVID-19 – while also delivering a great service to customers – must be an obsession for everyone in the sector
HCM Magazine
Sponsored
Denbighshire Leisure is creating a range of new and unforgettable member experiences. MD, Jamie Groves, explains how a partnership with Technogym and Alliance Leisure has led to the creation of a raft of new offerings
HCM Magazine
Facilities
Changing rooms have been largely closed during the pandemic, but as clubs open up, how will ongoing pandemic restrictions impact changing room design? We ask the experts for their observations and reflections
HCM Magazine
Policy
A new tracking tool, called Moving Communities, will assess the impact of the UK’s £100m National Leisure Recovery Fund, as well as evaluating the contribution public sector facilities make to their local communities, as HCM reports
HCM Magazine
Ask an expert
In spite of having met all government-agreed, COVID-secure operating standards, group exercise has had a rough ride during the pandemic, being closed more than gyms. HCM asks why this is and what can be done about it
HCM Magazine
HCM magazine
We’re aiming to be a force in the boutique fitness market
HCM magazine
Policing the rules, even if it means losing members, will be crucial to building trust as health clubs reopen, Paul Roberts tells Kath Hudson
HCM magazine
Our main investment has been our gym, which we’ve designed around the wide-ranging needs within our team: race drivers, serious amateur athletes and those who need some help getting started
HCM magazine
Hussle’s new Membership Conversion Service proactively turns Hussle customers into direct club members, encouraging them to join clubs they attend regularly
HCM magazine
HCM People

Colin Grant

CEO, Pure Group
Meticulous tracing and reporting of cases show, time and time again, that fitness centres and yoga studios are some of the safest places on the planet
HCM magazine
How will digital, gyms and live fitness mesh to create a new customer offering in health clubs? Phillip Mills, executive director of Les Mills, shares his views
HCM magazine
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM magazine
One of the best aspects of Studio Three is our loyal membership community. Our team has really come to know our members and where they are in their wellness journey
HCM magazine
Katie Lewis and Lindsey Simpson co-founded Workplace Mental Wealth to drive workforce change in the health and fitness industry. Liz Terry talks to Lewis about their first research study – the Fitness and Active Leisure Workforce State of Mind Survey – and the launch of The Good Work Pledge
HCM magazine
Featured supplier news
Featured supplier news: Precor supports Aneurin Leisure Trust in three-site refurbishment
Welsh leisure trust, Aneurin Leisure (ALT), has announced it’s forging ahead with a £600,000 (US$821,000, €696,000) gym refurbishment in all three of its leisure centres.
Featured supplier news
Featured supplier news: Precor launches member-focused Preva Mobile app
Precor has launched a mobile app to accompany its popular networked fitness solution, Preva, which has so far recorded almost a billion workouts in more than 11,000 facilities worldwide.
Company profiles
Company profile: Active IQ
Active IQ is the UK’s leading Ofqual-recognised Awarding Organisation for the Physical Activity sector....
Company profiles
Company profile: Precor
For more than 35 years, Precor has driven fitness forward. We continue that heritage every ...
Supplier Showcases
Supplier showcase - Fisikal
Supplier Showcases
Supplier showcase - Venueserve Fitness
Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Lockers/interior design
Fitlockers: Lockers/interior design
Red Light Therapy
 Red Light Rising: Red Light Therapy
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
fibodo Limited: Management software
Property & Tenders
Hillingdon
Hillingdon Borough Council
Property & Tenders
Diary dates
12 Jun 2021
Worldwide, Various,
Diary dates
13-14 Jun 2021
Online,
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Precor UK
Precor UK