GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pure Gym partners alternative triathlon and zombie-themed running events

Pure Gym has ramped up its reach beyond the four-walls of the gym through two new partnerships with unusual triathlon and running events.

The UK’s largest gym chain has teamed up with Tri SUP, the alternative triathlon series, and UK Running Events, both developed by the founder of UK Cycling Events, Martin Barden.

Tri SUP is an alternative triathlon series that introduces Stand Up Paddle Boarding in place of the traditional swim stage, with five events scheduled for 2016 across the UK.

UK Running Events is aimed at getting families active and comprises two 5km courses – the Inflatable 5k and the Survival Run – along which participants must evade huge inflatable obstacles. The Survival Run, which kicks off in October, adds yet another surprise element as runners try to avoid zombies to complete the course and become a ‘survivor’.

The partnerships will see Pure Gym as headline sponsor across all Tri SUP and UK Running Events for an initial period of 12 months, during which Tri SUP and UK Running Events will be able to offer participants a complimentary 7-day gym pass to Pure Gym’s clubs across the country. Under the terms of the agreement, Pure Gym will also be able to use the Tri SUP and UK Running Events databases to further engage the public and drive members towards its gyms.

“We’ve long been impressed by Martin Barden’s passion to encourage people of all abilities to get active with UK Cycling Events and we’re now seeing this extended through Tri SUP and UK Running Events,” Francine Davis, Pure Gym commercial and strategic development director.

“Pure Gym’s core mission is to make fitness accessible and encourage people to be active, and we hope participants will make use of their complimentary passes to Pure Gym to train for these events.”

The tie-ups mark the latest initiative from Pure Gym to expand its reach and align itself with the fast-growing outdoor events sector. Last year, Pure Gym teamed up the 2015 Reebok Spartan Race series and also penned a three-year deal with the Great Run Series.

To read a feature on how health club operators can benefit from the growing popularity of outdoor and extreme fitness events – from the October edition of Health Club Management – click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Pure Gym has ramped up its reach beyond the four-walls of the gym through two new partnerships with unusual triathlon and running events.
HAF,FIT,IND,EVT
THUMB10961_638221.jpg
Latest News
Peloton is expanding its reach within the online fitness market with the launch of a ...
Latest News
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new ...
Latest News
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would ...
Latest News
People with depression should be prescribed exercise and then monitored for the first 12 weeks ...
Latest News
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with ...
Latest News
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing ...
Latest News
Operating a further four weeks at reduced capacity will place serious pressure on English fitness ...
Latest News
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council. ...
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Strength
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Pure Gym partners alternative triathlon and zombie-themed running events

Pure Gym has ramped up its reach beyond the four-walls of the gym through two new partnerships with unusual triathlon and running events.

The UK’s largest gym chain has teamed up with Tri SUP, the alternative triathlon series, and UK Running Events, both developed by the founder of UK Cycling Events, Martin Barden.

Tri SUP is an alternative triathlon series that introduces Stand Up Paddle Boarding in place of the traditional swim stage, with five events scheduled for 2016 across the UK.

UK Running Events is aimed at getting families active and comprises two 5km courses – the Inflatable 5k and the Survival Run – along which participants must evade huge inflatable obstacles. The Survival Run, which kicks off in October, adds yet another surprise element as runners try to avoid zombies to complete the course and become a ‘survivor’.

The partnerships will see Pure Gym as headline sponsor across all Tri SUP and UK Running Events for an initial period of 12 months, during which Tri SUP and UK Running Events will be able to offer participants a complimentary 7-day gym pass to Pure Gym’s clubs across the country. Under the terms of the agreement, Pure Gym will also be able to use the Tri SUP and UK Running Events databases to further engage the public and drive members towards its gyms.

“We’ve long been impressed by Martin Barden’s passion to encourage people of all abilities to get active with UK Cycling Events and we’re now seeing this extended through Tri SUP and UK Running Events,” Francine Davis, Pure Gym commercial and strategic development director.

“Pure Gym’s core mission is to make fitness accessible and encourage people to be active, and we hope participants will make use of their complimentary passes to Pure Gym to train for these events.”

The tie-ups mark the latest initiative from Pure Gym to expand its reach and align itself with the fast-growing outdoor events sector. Last year, Pure Gym teamed up the 2015 Reebok Spartan Race series and also penned a three-year deal with the Great Run Series.

To read a feature on how health club operators can benefit from the growing popularity of outdoor and extreme fitness events – from the October edition of Health Club Management – click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Pure Gym has ramped up its reach beyond the four-walls of the gym through two new partnerships with unusual triathlon and running events.
HAF,FIT,IND,EVT
THUMB10961_638221.jpg

News

Peloton is expanding its reach within the online fitness market with the launch of a
Dr Giles Yeo, a geneticist at Cambridge University in the UK, has written a new
Plans have been revealed to build the world's deepest pool in Cornwall, UK, which would
People with depression should be prescribed exercise and then monitored for the first 12 weeks
Frequent strenuous exercise increases the risk of developing motor neurone disease (MND) in people with
The UK government has extended the ban on commercial evictions until 25 March 2022. Announcing
JP Lennard
JP Lennard
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff
Operating a further four weeks at reduced capacity will place serious pressure on English fitness
People experiencing homelessness are being offered free access to leisure centres by Oxford City Council.
IHRSA has appointed Elizabeth Clark as its new president and CEO. Clark joins the industry
Boutique studio operator TRIB3 has launched its own-brand range of luxury toiletries. The operator, which
Rainer Schaller's RSG Group is bringing its John Reed brand of health clubs to the
The government needs to urgently set out its plans to support physical activity and fitness
FIBO Exhibition
FIBO Exhibition
Digital meets personal with the new Virtual Player from FunXtion, experts in interactive fitness, which
Glofox will begin offering health clubs, gyms and fitness studios instant access to financing, following
Hong Kong-based Bricks Group has revealed plans to launch its health club chain, U Time,
A £30m luxury leisure development scheme which has been more than a decade in the
Apple has previewed its much-awaited watchOS 8, the operating system for its Apple Watch. The
Chinese health club chain Supermonkey has finalised a series E funding round, valuing the company
Gymbox has signed a partnership agreement to provide members of flexible workspace provider WeWork with
fibodo Limited
fibodo Limited
You’re pumped and ready for your workout. Then you see it, the dreaded ‘out of
The number of health club members returning to gyms since lockdown has beaten all expectations,
The Jumeirah Group has reopened the 186-room The Carlton Tower Jumeirah, in the heart of
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,924
HCM Magazine
Sponsored
Welcome to the world of creative fitness, where exercise and fun merge to change the way we train
HCM Magazine
Supplier showcase
Aneurin Leisure Trust used lockdown to transform and digitise its gyms, ready for reopening
HCM Magazine
Interview
The co-founder of Pure Group is now growing the Bricks Group, a new business based on student wellness accommodation, fitness, and hospitality, with a new gym chain currently launching in the UK and Europe, as he explains to Liz Terry
HCM Magazine
Profile
Kath Hudson talks to the thought-leader and trailblazer
HCM Magazine
Strength
CV kit has been fully connective for some time, but with the rise of the hybrid gym goer, what are strength suppliers doing to meet the demand for a fully connected offer?
HCM Magazine
Policy
As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
HCM Magazine
Sponsored
Daniel Jones is the brains behind Orbit4, the world’s first digital ecosystem to manage and facilitate the entire commercial fitness product cycle. We caught up with him at Orbit4 HQ in Cheshire
HCM Magazine
HCM magazine
HCM people

Andy McGlynn

Founder, GSquared
Once we grow beyond Manchester we’ll go head to head with Equinox and Third Space
HCM magazine
The industry can be the catalyst for recovery from the pandemic, as well as addressing many of the underlying issues which enabled COVID-19 to wreak such havoc
HCM magazine
Choosing the right flooring is critical for gym and health club operators. Suppliers share their latest news, tips and product launches to help you choose wisely
HCM magazine
HCM People

Ben Alderton

Founder, Solo 60
We see a world where every major city has access to Solo 60
HCM magazine
An ongoing partnership between Active Leeds and Hussle has created exciting results in the form of increased usage and memberships
HCM magazine
Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
HCM magazine
As the industry enters a phase of regrowth following the loss of members during lockdown, it’s crucial to understand customer acquisition cost versus the lifetime value of each customer, as Paul Bedford and Jamie Owens explain
HCM magazine
Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
HCM magazine
Safe Space Lockers has extended its partnership with boutique fitness franchise TRIB3, in a new 10-site supplier agreement, following the recent installation at TRIB3 Edinburgh
HCM magazine
Opinion
promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: Celebrating the return of group exercise – Les Mills to host free ‘Fastest Way Back’ livestream event for the industry
Last month (May) saw the welcomed return of group exercise classes. Group exercise is the heartbeat for so many clubs, with in-studio and instructor-led live experiences at the pinnacle.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operators news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Xn Leisure Systems Ltd
Xn Leisure is a provider of cutting-edge health and fitness software, offering an exceptional service ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Exercise equipment
Power Plate: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Management software
Premier Software Solutions: Management software
Lockers/interior design
Fitlockers: Lockers/interior design
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Uniforms
Service Sport: Uniforms
Fitness equipment
Precor: Fitness equipment
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills