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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Pure Gym teams with Chris Hoy to launch boutique cycle studio

Budget operator Pure Gym has tapped into London’s booming boutique fitness market with the launch today (21 January) of a high-end indoor cycling studio in Moorgate.

The UK’s biggest gym chain has enlisted the expertise of six-time Olympic Gold medal winner Sir Chris Hoy to formulate the new Pure Ride concept. Hoy, who is a Pure Gym investor and advisor, has had significant input in creating a new high-intensity performance training programme for the site.

Situated two minutes from Moorgate Station, Pure Ride will offer up to 60 indoor cycling classes a week. The 45-minute classes will be split into two studios, with one delivering Hoy’s programme and the other room offering themed workout routines set to high energy dance music.

The strategic move – which comes in the same week that it emerged the company is considering a potential £500m IPO – sees Pure Gym well-positioned in both ends of the gym market which are currently experiencing growth: budget and boutique studios. The company told Health Club Management there is potential for further Pure Ride sites in London and possibly other cities over time, although no concrete plans are currently in place.

“This is clearly a new segment of the fitness market for us, but it remains true to our overarching mission, which is to offer fabulous fitness experiences and to make great exercise opportunities accessible and appealing to as many people as possible,” said Pure Gym CEO Humphrey Cobbold.

“We know in London, particularly in the City, that there is an increasing demand for premium, high intensity pay as you go fitness and we have developed a product to serve that market.”

The facility will use the pay-as-you-go business model popular in boutique studios, where people will have the option to buy credits from £16 to £20 a ride. The “luxurious environment” includes changing facilities and key coded lockers, while every rider will also be provided with clip-in shoes, fresh towels and luxury toiletries on arrival.

Matrix Fitness, which is the regular supplier for Pure Gym’s 136 budget gyms, has provided 105 of its IC7 indoor cycles to equip Pure Ride.

To read a Q&A with Sir Chris Hoy on his mission with Pure Gym to get the public moving – from the September 2015 edition of Health Club Management – click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operator Pure Gym has tapped into London’s booming boutique fitness market with the launch today (21 January) of a high-end indoor cycling studio in Moorgate.
HAF,FIT,IND
335039_179759.jpg
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Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
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I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Trade associations
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Property & Tenders
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News

Pure Gym teams with Chris Hoy to launch boutique cycle studio

Budget operator Pure Gym has tapped into London’s booming boutique fitness market with the launch today (21 January) of a high-end indoor cycling studio in Moorgate.

The UK’s biggest gym chain has enlisted the expertise of six-time Olympic Gold medal winner Sir Chris Hoy to formulate the new Pure Ride concept. Hoy, who is a Pure Gym investor and advisor, has had significant input in creating a new high-intensity performance training programme for the site.

Situated two minutes from Moorgate Station, Pure Ride will offer up to 60 indoor cycling classes a week. The 45-minute classes will be split into two studios, with one delivering Hoy’s programme and the other room offering themed workout routines set to high energy dance music.

The strategic move – which comes in the same week that it emerged the company is considering a potential £500m IPO – sees Pure Gym well-positioned in both ends of the gym market which are currently experiencing growth: budget and boutique studios. The company told Health Club Management there is potential for further Pure Ride sites in London and possibly other cities over time, although no concrete plans are currently in place.

“This is clearly a new segment of the fitness market for us, but it remains true to our overarching mission, which is to offer fabulous fitness experiences and to make great exercise opportunities accessible and appealing to as many people as possible,” said Pure Gym CEO Humphrey Cobbold.

“We know in London, particularly in the City, that there is an increasing demand for premium, high intensity pay as you go fitness and we have developed a product to serve that market.”

The facility will use the pay-as-you-go business model popular in boutique studios, where people will have the option to buy credits from £16 to £20 a ride. The “luxurious environment” includes changing facilities and key coded lockers, while every rider will also be provided with clip-in shoes, fresh towels and luxury toiletries on arrival.

Matrix Fitness, which is the regular supplier for Pure Gym’s 136 budget gyms, has provided 105 of its IC7 indoor cycles to equip Pure Ride.

To read a Q&A with Sir Chris Hoy on his mission with Pure Gym to get the public moving – from the September 2015 edition of Health Club Management – click here.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Budget operator Pure Gym has tapped into London’s booming boutique fitness market with the launch today (21 January) of a high-end indoor cycling studio in Moorgate.
HAF,FIT,IND
335039_179759.jpg

News

A member of SAGE, the government’s independent group of scientific advisers, has said gyms, pubs
Following approval to build a £250mn wellbeing resort in Manchester, Therme Group has revealed plans
Europe's largest gym chain, Basic-Fit, has provided the European fitness sector with some optimism, after
DW Sports is going into administration saying it's working to save its 73-strong gym portfolio.
The American Council on Exercise (ACE) is urging US Congress to pass a new law
Equipment giant Technogym has introduced its new Excite line of fully-connected cardio kit that has
Focus Training
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As countries around the world gear up to relax their lockdown rules, there remains a
Global spa consultancy and contract management company, Resense, is set to unveil Asia’s first boutique
Gyms, health clubs and swimming pools in Scotland have finally been given an "indicative" time
Gyms will be free to open on high streets across England from September 1, following
Leisure operator Everyone Active has launched a new digital offering, to run alongside its bricks
This year's National Fitness Day (NFD) will be the "biggest unified celebration of fitness in
JD Gyms has acquired the gym estate of Xercise4Less, following the budget chain calling in
ukactive
ukactive
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs
ukactive has questioned the Scottish government's handling of the lockdown, following reports of a delayed
A new digital platform has been launched to help gyms, pools and leisure facilities re-open
Bans on meal deals, stricter rules on food advertising and printing calorie contents on menus
Gympass
Gympass
1 - 15 of 11,543
Features
Immunity
Finding the best ways to boost immunity using exercise has never been more important. Two fitness equipment developers have taken up the challenge, with protocols that assist in strengthening the body’s defences
Features
The way I see it
As Technogym launches its new virtual and on-demand services, Francesco Arlotti, head of digital solutions, shares his thoughts with HCM
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IHRSA’s Kristen Walsh gets a briefing from Blair McHaney on how operators can use gym member insight to inform reopening decisions and practices
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Dan Bond

Owner, CrossFit Fort Ashton
We’d explained leading up to the lockdown that if everyone decided to freeze or cancel, then there would be a possibility of not having a gym to come back to
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Dave Courteen

MD and co-founder of Mosaic Spa and Health Clubs
I set myself the goal that if I found someone famous to write the foreword and a publisher, then I would write the book
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Debra Wein

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The pandemic has sped up our progress towards the strategy we’d outlined – to become a coaching company that happens to have clubs and support people in achieving their goals, wherever they choose to work out
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Ben Lucas

Founder, Flow Athletic, Sydney
We advise our Flow Athletes to complete classes at a ratio of one yoga class to one strength class to one cardio class. This combination has very positive effects
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I want us to make sure we’re still the go-to sector with the greatest power to improve health and wellbeing in society. We absolutely must not abdicate that opportunity
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Jo Smallwood

general manager, Oldham Leisure Centre
We saw the opportunity to initiate new partnerships with the Oldham Foodbank to help local residents during the COVID-19 crisis. We can’t serve our community in the way we would usually do, so we’ve moved resources to help where people need us most
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Aaron Smith

Founder, KX Pilates
‘KX’ stands for ‘the Kaizen Experience’, which means ‘change for the better’ in Japanese. It’s a philosophy that focuses on continuous improvement. We’re always seeking to improve, not only as a company but as individuals
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Opinion
promotion
Data-driven businesses are some of today’s greatest global success stories, providing blueprints for success.
Opinion: Up your ‘data game’ to successfully relaunch your fitness business
Featured supplier news
Featured supplier: The rise of the training pod
Belfast based gym equipment manufacturer BLK BOX designs, engineers and fabricates a range of rigs for the most elite, performance-driven organisations globally.
Featured supplier news
Featured supplier: Fisikal chosen as tech partner for ‘JP4’; new health app from fitness expert, Jessie Pavelka
Fitness expert and television host, Jessie Pavelka has collaborated with Fisikal, experts in digital management solutions, to create the new JP4 app, a premium 12-week personal health and fitness transformation programme that takes the user on a journey of change through four key elements of health.
Company profiles
Company profile: Crown Sports Lockers
Crown Sports Lockers has designed, crafted and fitted bespoke timber furniture for spas, hotels and ...
Company profiles
Company profile: Matrix Fitness
At Matrix Fitness, our goal is to make innovative commercial fitness equipment that stands out ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Spa software
SpaBooker: Spa software
Wearable technology solutions
MyZone: Wearable technology solutions
Design consultants
Zynk Design Consultants: Design consultants
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Locking solutions
Monster Padlocks: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Exercise equipment
Matrix Fitness: Exercise equipment
Fitness equipment
Healthcheck Services Ltd: Fitness equipment
Direct debit solutions
Harlands Group: Direct debit solutions
Trade associations
International SPA Association - iSPA: Trade associations
Property & Tenders
Diary dates
21-24 Sep 2020
Loews Coronado Bay Resort, Coronado, United States
Diary dates
21-24 Sep 2020
Messe Stuttgart, Germany
Diary dates
22-23 Sep 2020
Heythrop Park, United Kingdom
Diary dates
17-23 Oct 2020
Pinggu, Beijing, China
Diary dates
03-06 Nov 2020
Online,
Diary dates
27-28 Nov 2020
Athena, Leicester, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
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