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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Pure Gym’s Peter Roberts: Cut gym VAT to aid NHS

Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.

Currently, the direct and indirect costs of inactivity in the UK are estimated to total £20bn a year and with the NHS needing to make extra savings of £8.2bn a year by 2020, Roberts believes more accessible gym memberships could help shift the emphasis onto prevention rather than cure. With VAT currently at 20 per cent, such a move could cut prices of gym memberships by as much as a fifth.

“There’s a tradition of everything being solved by pills, when a lot could be solved by exercise,” Roberts was quoted by the The Telegraph as saying.

With only 13 per cent of UK adults currently members of a health club, Roberts said the move could help increase this figure to around 20 per cent. European countries such as Norway offer a VAT exemption on gym memberships and it has a penetration rate of 19.6 per cent, according to the European Health & Fitness Market Report 2015.

Critics may point to the £10m profits posted by Pure Gym last year and say gyms don’t need further tax breaks, but with many other operators struggling in an increasingly competitive market and cost remaining the biggest barrier to physical activity for most consumers, there is evidence that the move could have nationwide implications for making exercise more accessible.

Calls for a VAT subsidy on gym memberships were first mooted more than a decade ago and have arisen several times since. The most recent was in 2013, when Roberts and then Fitness First chief executive Andrew Cosslett spoke out in favour of a cut. In terms of lobbying success, the fitness industry would do well to look to the example of the brewing industry, which has secured a series of concessions from the Treasury since George Osborne became Chancellor.

Meanwhile, The Gym Group CEO John Treharne said recently that independent gyms should lobby their local MPs to effect policy change.

He told Health Club Management: "For these businesses, I think lobbying local MPs to get behind physical activity is the most effective way to spread the message and ensure policymakers take note.”

Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.
HAF,FIT,IND,PHR,PUB
672836_266551.jpg
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01-07 Dec 2022
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Diary dates

News

Pure Gym’s Peter Roberts: Cut gym VAT to aid NHS

Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.

Currently, the direct and indirect costs of inactivity in the UK are estimated to total £20bn a year and with the NHS needing to make extra savings of £8.2bn a year by 2020, Roberts believes more accessible gym memberships could help shift the emphasis onto prevention rather than cure. With VAT currently at 20 per cent, such a move could cut prices of gym memberships by as much as a fifth.

“There’s a tradition of everything being solved by pills, when a lot could be solved by exercise,” Roberts was quoted by the The Telegraph as saying.

With only 13 per cent of UK adults currently members of a health club, Roberts said the move could help increase this figure to around 20 per cent. European countries such as Norway offer a VAT exemption on gym memberships and it has a penetration rate of 19.6 per cent, according to the European Health & Fitness Market Report 2015.

Critics may point to the £10m profits posted by Pure Gym last year and say gyms don’t need further tax breaks, but with many other operators struggling in an increasingly competitive market and cost remaining the biggest barrier to physical activity for most consumers, there is evidence that the move could have nationwide implications for making exercise more accessible.

Calls for a VAT subsidy on gym memberships were first mooted more than a decade ago and have arisen several times since. The most recent was in 2013, when Roberts and then Fitness First chief executive Andrew Cosslett spoke out in favour of a cut. In terms of lobbying success, the fitness industry would do well to look to the example of the brewing industry, which has secured a series of concessions from the Treasury since George Osborne became Chancellor.

Meanwhile, The Gym Group CEO John Treharne said recently that independent gyms should lobby their local MPs to effect policy change.

He told Health Club Management: "For these businesses, I think lobbying local MPs to get behind physical activity is the most effective way to spread the message and ensure policymakers take note.”

Pure Gym founder and executive chair Peter Roberts has called on the government to abolish VAT on gym memberships to encourage more people to get active and lighten the load on the NHS.
HAF,FIT,IND,PHR,PUB
672836_266551.jpg

News

The world's largest fitness trade fair, FIBO, has been rescheduled again and will now take
Rainer Schaller, founder of budget gym megabrand McFIT, says that the global fitness industry will
The most high-risk and controversial Olympics of modern times begin today (23 July) in Tokyo,
Further research into the levels of positive COVID-19 cases among those to have visited fitness
Planning approval has been granted to what is set to become one of the first
Digital fitness content provider, Wexer, is launching a new wellness resource on its connected Web
Life Fitness (UK) Ltd
Life Fitness (UK) Ltd
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are
Leisure-net has revealed plans to transform its active-net business event from an annual face-to-face gathering
F45's IPO on the New York Stock Exchange (NYSE) has revealed a strong appetite from
A large health club plays a major role in tech giant Microsoft’s recently opened R&D
KA Leisure has appointed industry veteran Malcolm McPhail as its interim chief executive. McPhail, who
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HCM Magazine
Letters
Fuel the debate about issues and opportunities across the industry. We’d love to hear from you – [email protected]
HCM Magazine
Sponsored
With gyms reopening as the fitness industry recovers from the impact of lockdowns, members are seeking social interaction and engaging training experiences in a small group setting
HCM Magazine
Sponsored
Jo Farrier, head of commercial and resources at Active Northumberland, talks about how a strategic partnership with Technogym is changing public perceptions of council leisure facilities
HCM Magazine
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The pandemic has disrupted everything and as businesses across the leisure industry reshape themselves to survive and thrive, new competition is emerging that will change the sector
HCM Magazine
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Every gym design project should be designed from the floor up, says Physical Company’s James Anderson. He tells HCM why
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Six months on from the launch of its Kickstart programme, The Gym Group is hiring the majority of trainees, as Liz Terry reports
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“A great atmosphere is just as important to the fitness journey as the right workout routine, says LEDSnaps’ CEO, Ian Kirby
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Featured supplier news
Featured supplier news: miha bodytec EMS-PT: an irresistible way to boost your in-club offer
Post pandemic, technology continues to shape the way consumers access fitness. Apps and wearables are helping people reach their goals while digital offerings – which grew exponentially during lockdowns – continue to thrive.
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured operator news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Featured operator news
Featured operator news: Everyone Active bolsters Everyone on Demand and enters second year with five new partnerships
Everyone Active has signed a number of new deals which will see the operator strengthen its digital product offering, Everyone on Demand.
Company profiles
Company profile: Indigofitness Ltd
We Create Training Spaces! We've been designing and delivering high quality training spaces for almost ...
Company profiles
Company profile: Safe Space Lockers
Safe Space have over 25 years of experience in the UK leisure and fitness industry, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Red Light Therapy
 Red Light Rising: Red Light Therapy
Exercise equipment
Power Plate: Exercise equipment
Architects/designers
Zynk Design Consultants: Architects/designers
Salt therapy products
Saltability: Salt therapy products
Management software
Premier Software Solutions: Management software
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Property & Tenders
Newport, Shropshire
Lilleshall Sports Academy
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
13-14 Oct 2021
Online,
Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Life Fitness (UK) Ltd
Life Fitness (UK) Ltd