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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
HAF,FIT,IND,PTS,EVT,SAM,PHR
THUMB25284_524252.jpg
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News

Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
HAF,FIT,IND,PTS,EVT,SAM,PHR
THUMB25284_524252.jpg

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HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
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Diary dates
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