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Active IQ
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Active IQ
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
HAF,FIT,IND,PTS,EVT,SAM,PHR
THUMB25284_524252.jpg
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News

Programme of speakers revealed for boutique fitness event Sweat

Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.

Now in its second year, Sweat will gather leading fitness brands, startups and investors to debate the next phase of growth for the boutique sector.

The event will explore what it takes for boutique operators to stand out in an increasingly crowded market and how established operators can begin to upscale and expand.

Macaulay’s keynote will outline how to companies can build a distinct brand that stands above “pretenders”, while staying true to their core concepts.

Other speakers during the one-day conference include WellToDo Founder Lauren Armes; Digme Fitness Founder Caiomhe Bamber; Shane Collins, co-founder of boxing-based HIIT studio operator Koboxand; Emma Barry, Equinox’s former Director of Group Fitness.

There will also be a number of panel discussions – including a debate on data, featuring William Heath, Founding Partner of Mile High Run Club – as well as a programme of boutique clinics, running alongside the panels.

Leading experts, including Hot Yoga Society director Olga Allon, will deliver short interactive clinic sessions on all aspects of boutique fitness.

“The finalised agenda for Sweat promises a truly illuminating experience,” said ukactive CEO Steven Ward.

“With speakers from across the globe offering the latest insights in boutique partnership, data and marketing, this year’s event is unmissable for businesses that want to stay ahead of the curve.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
Daniel Macaulay, CEO of sports marketing group Brandwave, has been revealed as the keynote speaker at this year’s Sweat event, taking place on 8 March.
HAF,FIT,IND,PTS,EVT,SAM,PHR
THUMB25284_524252.jpg

News

The government needs to urgently set out its plans to support physical activity and fitness
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Consumer research has shown a population-wide surge in interest in reducing lockdown weight gain and getting fitter. Is the industry ready and willing to put its hand up to help people with weight loss? Kath Hudson reports
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Moving Communities is our chance to demonstrate our value and develop a universal service for all, argues Martyn Allison
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As our sector starts to recover, there will be changes in the needs of communities, consumers and the provision of opportunities. To explore this subject we hosted a virtual round table to better understand views on key workforce questions
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promotion
While much of the fitness industry has reopened its doors across the UK over the past weeks, many members are yet to return.
Opinion: Re-engaging your post-lockdown absent members
Featured supplier news
Featured supplier news: INEOS: The future of hand-sanitising
As gyms begin to reopen, cleanliness and hygiene remain an essential part of ensuring staff and members are confident to return.
Featured supplier news
Featured supplier news: First digital ecosystem for fitness equipment is launched after £300,000 funding boost
Orbit4 is the first digital ecosystem that manages and facilitates the entire commercial fitness product cycle.
Featured operators news
Featured operator news: Everyone Active generates £342m in social value
Award-winning leisure operator Everyone Active generated £342million in social value at its sites across the country in 2019/20.
Featured operators news
Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
Company profiles
Company profile: Jordan Fitness
Jordan Fitness have been at the forefront of premium gym design, with a strong reputation ...
Company profiles
Company profile: Core Health & Fitness
Core Health & Fitness offers the commercial health and fitness club marketplace an unmatched portfolio ...
Supplier Showcases
Supplier showcase - Safe Space: Changing concept
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Trade associations
International SPA Association - iSPA: Trade associations
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
Management software
Premier Software Solutions: Management software
Fitness equipment
Precor: Fitness equipment
Skincare
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Uniforms
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Property & Tenders
Pendine Sands, Carmarthenshire
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Diary dates
01-04 Jul 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
18-19 Sep 2021
Locations worldwide,
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
28-29 Sep 2021
ExCeL London, London, United Kingdom
Diary dates
04-07 Nov 2021
Exhibition Centre , Cologne, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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Active IQ
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