GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window
Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
UNITING THE WORLD OF FITNESS
Get the latest news, jobs and features in your inbox
Health Club Management

Health Club Management

News

Premium memberships provide Gym Group with profit boost as it prepares to launch small-box model

We opened more new sites in the first half of the year than in any other first-half period in the past three years
– Richard Darwin

The Gym Group has attributed strong growth in revenues and profits on a pipeline of new openings and the success of its 'Live It' premium membership model.

The group reported revenues of £74.0m for the first six months of 2019, an increase of 26.9 per cent compared to the first half of 2018. The increase resulted in pre-tax profits of £7.1m – up 53.3 per cent from 2018.

During the period, the company opened eight new gyms and completed the integration of the easyGym sites – which it acquired in 2018 – into its estate. The group now operates 165 sites across the UK.

"This has been a strong first half for us and that is reflected in the revenue growth and an increase in profits," said Richard Darwin, CEO.

"We opened more new sites in the first half of the year than in any other first-half period in the past three years. We've also completed the integration of the easyGym sites into our estate, so all those sites are now operated under The Gym brand."

Darwin added that the Live It model had played a major part in revenue growth.

The premium membership option was introduced 18 months ago and offers three benefits: multi-site access – which enables members to choose up to five gyms they can use regularly – the option of bringing a friend to the gym and the use of FitQuest measurement machines.

Live It is offered to existing members as a £5 add-on and has now been rolled out across the entire estate.

"The yield per member was up 5.6 per cent to £15.47 per member – and that is very much on the back on the growth we've seen in Live It, which has now been taken up by 16.9 of our total membership," Darwin said.

Looking forward, the company is preparing to launch its "small-box" model by the end of the year.

The new format is a scaled-down version of The Gym concept which, according to Darwin, will open up opportunities to enter new markets.

"The first small-box format will open in Newark, Nottinghamshire by the end of 2019 and we expect to do a roll-out of that during 2020," Darwin said.

"The concept is pretty much a slimmed-down version of what we already do. Our traditional gyms are, on average, around 15,500sq ft in size. The small box sites will be between 5,000sq ft and 9,000sq ft.

"What it does is offer us the opportunity to go into towns that wouldn't previously have been on our target list, because they wouldn't have been big enough – towns where the overall population is between 25,000 and 60,000.

"While we don't have an exact target number of sites for the small box model yet, we did a study with PwC which showed that there could potentially be an additional 300 small box sites across the UK. So the volume is there."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group has attributed strong growth in revenues and profits on a pipeline of new openings and the success of its 'Live It' premium membership model.
HAF,FIT,IND,PTS
imagesX/THUMB342866_697426_146702.jpg
Latest News
Fitness First has launched a new free digital fitness hub, offering users a wide range ...
Latest News
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling ...
Latest News
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling ...
Latest News
Less than half (44.9 per cent) of children and young people in England met the ...
Latest News
An England-wide survey of over 5,000 adults found that 80 per cent of people aged ...
Latest News
The government needs to provide the fitness and physical activity sector with a plan which ...
Latest News
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry, ...
Latest News
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according ...
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Active ageing
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates

News

Premium memberships provide Gym Group with profit boost as it prepares to launch small-box model

We opened more new sites in the first half of the year than in any other first-half period in the past three years
– Richard Darwin

The Gym Group has attributed strong growth in revenues and profits on a pipeline of new openings and the success of its 'Live It' premium membership model.

The group reported revenues of £74.0m for the first six months of 2019, an increase of 26.9 per cent compared to the first half of 2018. The increase resulted in pre-tax profits of £7.1m – up 53.3 per cent from 2018.

During the period, the company opened eight new gyms and completed the integration of the easyGym sites – which it acquired in 2018 – into its estate. The group now operates 165 sites across the UK.

"This has been a strong first half for us and that is reflected in the revenue growth and an increase in profits," said Richard Darwin, CEO.

"We opened more new sites in the first half of the year than in any other first-half period in the past three years. We've also completed the integration of the easyGym sites into our estate, so all those sites are now operated under The Gym brand."

Darwin added that the Live It model had played a major part in revenue growth.

The premium membership option was introduced 18 months ago and offers three benefits: multi-site access – which enables members to choose up to five gyms they can use regularly – the option of bringing a friend to the gym and the use of FitQuest measurement machines.

Live It is offered to existing members as a £5 add-on and has now been rolled out across the entire estate.

"The yield per member was up 5.6 per cent to £15.47 per member – and that is very much on the back on the growth we've seen in Live It, which has now been taken up by 16.9 of our total membership," Darwin said.

Looking forward, the company is preparing to launch its "small-box" model by the end of the year.

The new format is a scaled-down version of The Gym concept which, according to Darwin, will open up opportunities to enter new markets.

"The first small-box format will open in Newark, Nottinghamshire by the end of 2019 and we expect to do a roll-out of that during 2020," Darwin said.

"The concept is pretty much a slimmed-down version of what we already do. Our traditional gyms are, on average, around 15,500sq ft in size. The small box sites will be between 5,000sq ft and 9,000sq ft.

"What it does is offer us the opportunity to go into towns that wouldn't previously have been on our target list, because they wouldn't have been big enough – towns where the overall population is between 25,000 and 60,000.

"While we don't have an exact target number of sites for the small box model yet, we did a study with PwC which showed that there could potentially be an additional 300 small box sites across the UK. So the volume is there."

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The Gym Group has attributed strong growth in revenues and profits on a pipeline of new openings and the success of its 'Live It' premium membership model.
HAF,FIT,IND,PTS
imagesX/THUMB342866_697426_146702.jpg

News

Fitness First has launched a new free digital fitness hub, offering users a wide range
The Gym Group has brought in Rio Ferdinand and Wais Shaifta as non-executive directors, signalling
As the global vaccine rollout brings reopening closer and heralds the end of lockdowns, jostling
Less than half (44.9 per cent) of children and young people in England met the
An England-wide survey of over 5,000 adults found that 80 per cent of people aged
The government needs to provide the fitness and physical activity sector with a plan which
fibodo Limited
fibodo Limited
Maintaining a consistent member experience across a growing health and fitness brand can prove challenging.
Book4Time, a leading cloud-based business management solution for the global hospitality, spa and wellness industry,
Some Brits drop their exercise habits, eat unhealthily and drink more alcohol during lockdowns, according
New year, new celeb workout as Mark ‘Bez’ Berry announces the launch of his own
Frasers Group will open three new regional flagship Flannels-branded retail stores during 2021 – each
The closing of gyms, leisure centres and swimming pools under COVID-19 restrictions is costing the
The UK physical activity sector will lose around £400m a month during lockdown. The figure,
MyZone Group Ltd
MyZone Group Ltd
Red light therapy equipment supplier, Red Light Rising has partnered with Aidan Robinson of ITRM
HIIT brand 1Rebel has entered the Middle Eastern market for the first time, with the
ukactive has called on the UK government to draft a new National Physical Activity Plan
David Lloyd Leisure has become the latest operator to have its auditors flag up the
An international panel of experts have examined how social prescribing can play a role in
UK-based boutique operator TRIB3 will open its first site in The Netherlands next year. Due
David Lloyd Clubs will develop a new programme in January 2021, designed to help people
Volution.fit
Volution.fit
Core Health & Fitness is proud to have signed an exclusive supplier agreement for the
Virgin Active has become the latest big-box operator to signal its intention to raise cash
An independent gym in New York City has "returned to normal" and opened its doors
Miha Bodytec GmbH
Miha Bodytec GmbH
1 - 20 of 11,743
HCM Magazine
Sponsored
Technogym introduced live and on-demand functionality to Mywellness in July. Here we find out more about operators who have adopted this solution
HCM Magazine
Sponsored
Deansgate Square, the newest residential star on Manchester’s impressive skyline, is a fitting home for some of the city’s most stylish health and fitness facilities, with specialist acoustic flooring by TVS Group
HCM Magazine
Active ageing
With many older people in crisis due to the pandemic, ukactive’s head of health and wellbeing development, Kenny Butler, explains why the organisation is launching an active ageing consultation and how you can get involved
HCM Magazine
Sponsored
Venueserve Fitness enables clubs to offer white-label content streaming to optimise capacity and member engagement
HCM Magazine
Interview
Smart clubs, a deal with 1Rebel and a collaboration with Amazon. The co-founder and CEO of Saudi Arabia’s Armah Sports talks to Kate Cracknell
HCM Magazine
Editor's letter
The science shows being fit mitigates against COVID-19. We’ve proven we can operate safely under the SAGE COVID-secure Framework. Time to join it up by securing essential service status
HCM Magazine
HCM People
Having someone just feeling comfortable walking into the gym is important
HCM Magazine
HCM magazine
We’ve stepped off the path this month to bring you a special 2020 review edition of HCM and to propose emerging priorities going forward, as we gird our loins to tackle 2021
HCM magazine
High quality user experience and good value for the operator. This is the winning formula behind an expanding Physical Company product range, says James Anderson
HCM magazine
This was a year when research helped transformed the gym sector into a serious political force. Two pieces of work stand out in terms of timely impact
HCM magazine
Nu Physio and Fitness has placed Egym at the heart of its protection and prevention model
HCM magazine
How Virtuagym and Thebodycontent created an ecosystem of fitness within a small community
HCM magazine
HCM People

Nick Whitcombe

Founder, Body Tech Fitness
I’ve been in the industry for a decade and it’s the first time I’ve seen it truly unified from the top to the bottom
HCM magazine
HCM talks to policy makers, operators and decision-makers about the public sector and trust response to the pandemic
HCM magazine
Our road map is to manage leisure facilities, developing them into community hubs and ensuring the most in need get the most support
HCM magazine
New research from the Karolinska Institutet in Sweden, has established why people who exercise when suffering from cancer generally have better outcomes
HCM magazine
Featured supplier news
Featured supplier: Red Light Rising teams up with ITRM Clinic to supply red light therapy for injured athletes
Red light therapy equipment supplier, Red Light Rising, has partnered with Aidan Robinson of ITRM Clinic in the UK
Featured supplier news
Featured supplier: Cryotherapy specialists, L&R Kältetechnik, launch new artofcryo.com division
L&R Kältetechnik has launched a new division, named artofcryo.com, after 30 years’ experience with -110 °C electrical solutions.
Video Gallery
CPASE creates unforgettable luxury member experience at new boutique club with Technogym
Technogym
Technogym has equipped Clare Stobart's new boutique health club – CPASE. Read more
More videos:
Company profiles
Company profile: TVS Group
The TVS Group supply and install sports and fitness flooring to a wide range of ...
Company profiles
Company profile: Wexer
Our mission at Wexer is to make world-class exercise accessible to everyone by harnessing the ...
Supplier Showcases
Supplier showcase - Powering through
Catalogue Gallery
Click on a catalogue to view it online
Directory
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Exercise equipment
Pendex Fisio S.L.: Exercise equipment
Whole body cryotherapy
Art of Cryo: Whole body cryotherapy
Flooring
REGUPOL/Berleburger Schaumstoffwerk (BSW): Flooring
Spa software
SpaBooker: Spa software
Fitness Software
FunXtion International BV: Fitness Software
Trade associations
International SPA Association - iSPA: Trade associations
Management software
fibodo Limited: Management software
Lockers/interior design
Safe Space Lockers Ltd: Lockers/interior design
Fitness equipment
TRX Training: Fitness equipment
Property & Tenders
11 - 25 Union St, London SE1 1SD
Bankside Open Spaces Trust
Property & Tenders
Waltham Abbey, Essex
Lee Valley Regional Park Authority
Property & Tenders
Diary dates
02-04 Feb 2021
Ericsson Exhibition Hall, Ricoh Arena, Coventry, United Kingdom
Diary dates
23-26 Feb 2021
IFEMA, Madrid, Spain
Diary dates
03-04 Mar 2021
NEC, Birmingham, United Kingdom
Diary dates
03-06 Jun 2021
Expo Centre & Riviera di Rimini, Italy
Diary dates
16-17 Jun 2021
ExCeL London, London, United Kingdom
Diary dates
21-24 Sep 2021
Messe Stuttgart, Germany
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
Search news, features & products:
Find a supplier:
Les Mills
Les Mills