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UNITING THE WORLD OF FITNESS
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Health Club Management

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News

Premier Global NASM secures lucrative Pure Gym deal

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider.

The partnership will see Pure Gym personal trainers receive discounts on Premier Global NASM’s portfolio of CPD courses, while the training provider will benefit from the volume provided by Pure Gym's workforce.

“Pure Gym currently engages more than 2,300 personal trainers across our 230 sites,” said Rebecca Passmore, COO at PureGym.

“Over the next five years, we plan to grow our portfolio to more than 500 sites, creating a huge challenge to attract and retain large numbers of job-ready fitness professionals.

"We have partnered with Premier Global NASM to create a supply chain of fit for purpose personal trainers, ready and able to serve our 1,000,000 plus members."

Pure Gym trainers will be encouraged to attend Optimum Performance Training (OPT) workshops hosted by various Pure Gym sites around the UK, where Premier Global NASM tutors will conduct practical hands-on sessions.

Premier Global NASM will also actively market to Pure Gym members.

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Pure Gym plans further expansion following double-digit growth

25 Apr 2019
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Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and ...
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Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of ...
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Thousands of people at risk of Type 2 diabetes will be given digital support – ...
Features
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The London Boutique Studio Report showed the EMS market grew in value by 281 per cent in the last five years, meaning the potential for prospective studio owners is huge
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‘TRX® for Yoga’ education fuses suspension training and yoga, says Julian Woolley
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Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
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Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
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IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
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Power Plate is launching a trade in, trade up programme, explains Davide Ferreira
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
People
Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Governing body
EMD UK: Governing body
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates

News

Premier Global NASM secures lucrative Pure Gym deal

Pure Gym has appointed Premier Global NASM as its exclusive UK fitness training provider.

The partnership will see Pure Gym personal trainers receive discounts on Premier Global NASM’s portfolio of CPD courses, while the training provider will benefit from the volume provided by Pure Gym's workforce.

“Pure Gym currently engages more than 2,300 personal trainers across our 230 sites,” said Rebecca Passmore, COO at PureGym.

“Over the next five years, we plan to grow our portfolio to more than 500 sites, creating a huge challenge to attract and retain large numbers of job-ready fitness professionals.

"We have partnered with Premier Global NASM to create a supply chain of fit for purpose personal trainers, ready and able to serve our 1,000,000 plus members."

Pure Gym trainers will be encouraged to attend Optimum Performance Training (OPT) workshops hosted by various Pure Gym sites around the UK, where Premier Global NASM tutors will conduct practical hands-on sessions.

Premier Global NASM will also actively market to Pure Gym members.

Sign up for FREE ezines & magazines
Related news

Pure Gym plans further expansion following double-digit growth

25 Apr 2019
Budget operator Pure Gym achieved double-digit growth in revenue and profitability during 2018, cementing its ...

News

Boutique fitness franchise Spenga has opened two new locations as it looks to ramp up
Fitness franchise Fit Body Boot Camp has revealed that it has more than 200 new
DW Fitness First has launched its new Kit & Collect service, aimed at increasing secondary
Teenagers' 'incessant' use of social media is radically reducing the time they spend sleeping and
Wattbike has secured a deal to supply more than 30 Bupa Health Clinic sites across
Fitness franchise YourZone45 has concluded a second round of funding, as it prepares to expand
TVS Sports Surfaces
TVS Sports Surfaces
Eleiko, a Swedish weightlifting equipment specialist, is reinforcing its position in the strength and fitness
Leisure trust Active Nation has expanded its portfolio of budget gyms with the acquisition of
Thousands of people at risk of Type 2 diabetes will be given digital support –
New research has provided a possible explanation for the perceived decrease in endurance musculature as
Ten Health and Fitness has opened its ninth studio in an office building in central
German wellness operator Lanserhof has opened its first UK location at the historic Arts Club
The backlash over billionaire Stephen Ross' fundraiser for Donald Trump's 2020 presidential campaign has overshadowed
Hutchison Technologies
Hutchison Technologies
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in,
Planet Fitness has reported a 29.3 per cent increase in revenue for the first half
Equinox and SoulCycle are facing a significant backlash from members after the Washington Post broke
Retro Fitness has appointed Andrew Alfano – a former senior vice president at coffee house
Global Wellness Summit
Global Wellness Summit
1 - 15 of 11,035
Features
feature
The London Boutique Studio Report showed the EMS market grew in value by 281 per cent in the last five years, meaning the potential for prospective studio owners is huge
Features
feature
‘TRX® for Yoga’ education fuses suspension training and yoga, says Julian Woolley
Features
Supplier showcase
Precor’s bikes are bringing success to a wide range of different health and fitness operations, from boutiques to trusts. We look at the latest examples
Features
Body scanning
Will the body image debate define the future of fit-tech? Becca Douglas looks at the evidence
Features
IHRSA Update
The global health and fitness markets reached an all-time high in terms of memberships in 2018. IHRSA’s Melissa Rodriguez highlights the topline numbers for HCM
Features
feature
Power Plate is launching a trade in, trade up programme, explains Davide Ferreira
Features
Ask the experts
The UK health and fitness industry has doubled in size since 2000. Will growth continue, or even gather pace? And what does this mean for the European health and fitness market? How big could it grow and what factors will have an impact? HCM asks those who have the most up to date research
Features
People
Our industry starts and ends with people, so I spent my first three weeks visiting our clubs and listening
People
HCM people

Martin Seibold

CEO Life Fit Group
Gathering existing, strong brands under one roof to create the new Life Fit Group made perfect sense
People
The Life Fitness entrepreneur and ALS charity fundraiser is returning to the business that made his name
People
HCM people

Rich Hutson

CEO of CHi Fitness and Co-founder of Fire Fitness
The business wasn’t getting the numbers needed, so I raised the prices by 25 per cent. It worked and we didn’t skip a beat
People
HCM people

Andrew Grill

Practical Futurist
Your marketing department will have to start writing ad copy for robots, not for humans. These digital agents will be gatekeepers, a bit like a PA. It’s already happening, so get ahead and start using it
People
Human beings were designed to run, jump, lift and carry things. Unfortunately, society has evolved in a way that promotes a sedentary lifestyle, which is creating massive physical, emotional and mental dysfunction on a global scale
People
We bought gyms in Brisbane, Queensland, and we were one of the first clubs to put proper air conditioning in – that was the big thing that was needed at the time
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HCM people

Ben Keenan

SUF Cycling: commercial director
This isn’t a spin around the park: SUF Cycling requires participants to dig deep, which can push some people not used to HIIT out of their comfort zone
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Lisa Smosarski

Editor in chief – Stylist magazine
We watch trends closely at Stylist and we’ve seen a real growth in women strength training as a way of reclaiming a traditionally male space
People
Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Trade in, trade up with Power Plate
To celebrate their 20th Anniversary Power Plate is pleased to launch its new trade in, trade up programme.
Featured supplier news
Featured supplier: Collaboration, not aggregation, is the message
MoveGB is a collaboration-based platform, but being a platform, one of the common worries we hear from our partners is about loss of customer ownership.
Opinion
promotion
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
Opinion: Collaboration vs aggregation - what’s the difference?
Company profiles
Company profile: Proinsight Research Ltd
We take time at the outset to understand your unique customer journey. Then we work ...
Company profiles
Company profile: Eleiko
We build upon our six-decade legacy in weightlifting, fuelled by our unwavering commitment to innovation, ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Architects/designers
Zynk Design Consultants: Architects/designers
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
ResortSuite: Spa software
Skincare
Comfort Zone - Davines S.p.A: Skincare
Locking solutions
Ojmar: Locking solutions
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Governing body
EMD UK: Governing body
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Flooring
Total Vibration Solutions Ltd: Flooring
Property & Tenders
Diary dates
05-06 Sep 2019
TagusPark, Oeiras, Portugal
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
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