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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Playfulness to inspire Serenbe’s new wellness community launching in 2023

Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren

Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
CLD,SAB,CAS,WHM
2021/THUMB348854_270893_939175.jpg
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News

Playfulness to inspire Serenbe’s new wellness community launching in 2023

Play brings out curiosity, adventure, whimsy, movement and risk-taking – all things that are vital to our physical and mental health
– Steve Nygren

Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.

Named Spela – which means play in Swedish, the new community will open in 2023 and become the community’s fifth hamlet.

With construction in early stages, Nygren revealed plans include a community centred around a 4-acre park designed with both kids and adults in mind. The park will sit on a steep hillside with townhomes and cottages forming the urban wall around the town square.

For Nygren, play and playfulness are a crucial component of wellness and wellbeing:

“Play brings out curiosity, adventure, whimsy, movement and risk-taking,” he says.

“We all need each of these elements in our lives to stay vital and stimulate us mentally and physically at every age.

“The park was envisioned as a mix of the natural forest with organised pocket parks for meditation, gathering spots and play structures for all ages,” he explains, “it will serve as a gathering place with crisscrossing trails that will weave throughout.

“Using the varied topography continues to support Serenbe’s efforts to build with nature rather than imposing a plan on the natural landscape.”

Each hamlet within Serenbe’s master plan has a different centre focused on the elements of a well life: arts for inspiration, agriculture for nourishment, health for wellbeing, education for awareness and now, play.

Serenbe’s earth-friendly community is home to more than 650 people and underpinned by a strong connection to nature, with miles of trails connecting homes and restaurants with arts and businesses, an edible landscape and acres of preserved forests and meadows – all with homes specifically designed for community living.

Nygren said Spela is being conceived with the typical Serenbe customer in mind, but will be differentiated by its emphasis on family and inclusion of larger homes to accommodate families.

The community will be infused with wellness architecture and sustainable operating features such as Earth Craft certification and geothermal and solar power energy.

The total list of architects and designers working with the Serenbe Design team architects to create Spela is yet to be finalised.

Georgia-based wellness community Serenbe is set to gain a brand new wellness community dedicated to play, said co-founder Steve Nygren, speaking to Spa Business.
CLD,SAB,CAS,WHM
2021/THUMB348854_270893_939175.jpg

News

Go Fit has been selected by the United Nations Economic Commission for Europe (UNECE) as
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Following a history of supporting US military and service members, F45 has announced a new
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A young girl has died following an incident at the David Lloyd gym at Capability
New fitness franchise, Circuit Society, has signed its first London location in Bayswater. The 3,000sq
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Active Nottingham, part of Nottingham City Council, has released a children’s book called Can We
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The health and fitness industry is eagerly awaiting the return of Elevate, which will take place on 15-16 June 2022 at ExCeL London.
Featured supplier news
Featured supplier news: ACTIV partners with Fisikal to deliver custom branded member experience
ACTIV, a gym chain in Riyadh, Saudi Arabia, which operates separate gyms for men and women, has partnered with digital management solution expert Fisikal to create a custom branded experience for its members.
Featured operator news
Featured operator news: New £42m Moorways Sports Village to open on 21 May
Everyone Active will open Moorways Sports Village to the public on Saturday 21 May with a grand opening weekend – in time for the half term holidays.
Featured operator news
Featured operator news: Serco Leisure wins 10-year Mansfield contract
Following a competitive tendering process, Serco Leisure and its partner More Leisure Community Trust Limited (MLCT) have been awarded a 10-year contract by Mansfield District Council to operate three centres in the town, starting 1 May 2022.
Company profiles
Company profile: Virtuagym
Virtuagym is a global provider of health and fitness technology for coaching, engagement and management ...
Company profiles
Company profile: EMD UK
EMD UK is the national governing body for group exercise. Funded by Sport England, EMD ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Lockers/interior design
Crown Sports Lockers: Lockers/interior design
trade associations
International SPA Association - iSPA: trade associations
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
On demand
Fitness On Demand: On demand
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Fitness equipment
A Panatta Sport Srl: Fitness equipment
Wearable technology solutions
MyZone: Wearable technology solutions
Spa software
SpaBooker: Spa software
Property & Tenders
Pendine Sands, Carmarthenshire
Carmarthenshire County Council
Property & Tenders
Runcorn
Halton Borough Council
Property & Tenders
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
30-30 Jun 2022
The ICC, Birmingham, Birmingham , United Kingdom
Diary dates
12-13 Sep 2022
Wyndham Lake Buena Vista Disney Springs® Resort, Lake Buena Vista, United States
Diary dates
25-28 Oct 2022
Messe Stuttgart, Germany
Diary dates
25-28 Oct 2022
Ibiza, Ibiza, Spain
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
17-18 Mar 2023
Tobacco Dock, London, United Kingdom
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