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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

Planet Fitness to enter Mexico exercise market

We're excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally
– Chris Rondeau, chief executive, Planet Fitness

Planet Fitness will continue to grow its brand internationally by entering the Mexican fitness market this year.

Due to open this spring in Santa Catarina, Monterrey, the new gym will be run by franchisee group Jeg-Fit LLC, which owns 19 other sites across Arizona and Washington in the US.

“We're excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally,” said Chris Rondeau, chief executive of Planet Fitness.

“We continue to see an increasing global enthusiasm for our brand and we look forward to introducing the Santa Catarina community to the Judgement-Free Zone.”

The club will feature cardio and strength equipment, circuit training, changing rooms, flat screen televisions and free small group fitness classes.

It will also have the brand’s 'Lunk Alarm' – a purple and yellow siren on the wall used as a light-hearted reminder that grunting, dropping weights or judging others is not allowed.

Black Card members will be able to bring a guest free of charge and have access to extra services, including hydro-massage recliners, massage chairs, haircuts and tanning sessions.

As reported last week, Planet Fitness has opened its first gym in Hawaii, giving it a presence in all 50 US states.

Founded in 1992, it also has clubs in Puerto Rico, Canada, the Dominican Republic and Panama, with more than 10.5 million members.

Sign up for FREE ezines & magazines
Planet Fitness will continue to grow its brand internationally by entering the Mexican fitness market this year.
HAF
THUMB24496_23543.jpg
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News

Planet Fitness to enter Mexico exercise market

We're excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally
– Chris Rondeau, chief executive, Planet Fitness

Planet Fitness will continue to grow its brand internationally by entering the Mexican fitness market this year.

Due to open this spring in Santa Catarina, Monterrey, the new gym will be run by franchisee group Jeg-Fit LLC, which owns 19 other sites across Arizona and Washington in the US.

“We're excited to announce our entrance into Mexico as we continue to extend our footprint and expand our brand internationally,” said Chris Rondeau, chief executive of Planet Fitness.

“We continue to see an increasing global enthusiasm for our brand and we look forward to introducing the Santa Catarina community to the Judgement-Free Zone.”

The club will feature cardio and strength equipment, circuit training, changing rooms, flat screen televisions and free small group fitness classes.

It will also have the brand’s 'Lunk Alarm' – a purple and yellow siren on the wall used as a light-hearted reminder that grunting, dropping weights or judging others is not allowed.

Black Card members will be able to bring a guest free of charge and have access to extra services, including hydro-massage recliners, massage chairs, haircuts and tanning sessions.

As reported last week, Planet Fitness has opened its first gym in Hawaii, giving it a presence in all 50 US states.

Founded in 1992, it also has clubs in Puerto Rico, Canada, the Dominican Republic and Panama, with more than 10.5 million members.

Sign up for FREE ezines & magazines
Planet Fitness will continue to grow its brand internationally by entering the Mexican fitness market this year.
HAF
THUMB24496_23543.jpg

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Features
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Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
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Promotional feature
Matrix Fitness is launching MX4 Active to engage the ageing and deconditioned populations. We talk to Steve Barrett, director of global group education and training, to find out more
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promotion
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Opinion: Dr Crionna Tobin on nutritional training for PTs and fitness experts
As an industry, we still underestimate the power of a truly varied fitness regime - and the growing appetite for it, especially among emerging customer segments.
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Catalogue Gallery
Click on a catalogue to view it online
Directory
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Member access schemes
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Fitness software
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EMD UK: Governing body
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ResortSuite: Spa software
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Ojmar: Locking solutions
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MyZone: Wearable technology solutions
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