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Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

People will pay more to live near a great gym, according to research from Colliers

Landlords can start thinking creatively about the way gyms are incorporated into mixed use and residential developments
– Ross Kirton, Colliers International

Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.

The study of 3,000 people in the UK found that 72 per cent of those asked responded positively to this hypothetical situation, while 29 per cent said they'd be prepared to pay more in membership fees for a rooftop gym.

"Being close to good schools or transport links used to be the top priorities when buying a house, but now gyms are a key driver," said Ross Kirton, head of UK leisure agency at Colliers International.

"Investors and landlords now have the opportunity to start thinking creatively about the way gyms are incorporated into wider mixed-use and residential developments."

An example of this, the research identifies, is the partnership between Hero Fitness and Moda Living in Manchester, where a range of fitness and wellness services have been included in residential projects led by the developer.

Rooftop and skyline gyms have become popular elsewhere in the world, but are still to be exploited in the UK, says Colliers.

With both baby boomers and millennials increasingly looking to lead healthier lives, and allocating their disposable income accordingly, the Colliers report, Meet Me At The Bar: A Review of the UK Health and Fitness Market 2019 also considers the impact on the health and fitness market of social media, wearable technology, the growing social aspect of gyms, and concepts such as the Ministry of Sound Fitness, where the euphoria that previous generations sought through clubs and bars is now being sought through fitness.

The quest for fitness is becoming more experiential, and people are willing to pay more, travel further and potentially even move house to live close to their fitness facilities of choice. This is something Kirton believes developers and landlords should factor in to project planning.

"As such, the gym should be considered a key element of placemaking in new mixed-use and residential developments," he concludes.

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Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.
HAF,PRO,ARC,DES,DEV,CLD
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News

People will pay more to live near a great gym, according to research from Colliers

Landlords can start thinking creatively about the way gyms are incorporated into mixed use and residential developments
– Ross Kirton, Colliers International

Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.

The study of 3,000 people in the UK found that 72 per cent of those asked responded positively to this hypothetical situation, while 29 per cent said they'd be prepared to pay more in membership fees for a rooftop gym.

"Being close to good schools or transport links used to be the top priorities when buying a house, but now gyms are a key driver," said Ross Kirton, head of UK leisure agency at Colliers International.

"Investors and landlords now have the opportunity to start thinking creatively about the way gyms are incorporated into wider mixed-use and residential developments."

An example of this, the research identifies, is the partnership between Hero Fitness and Moda Living in Manchester, where a range of fitness and wellness services have been included in residential projects led by the developer.

Rooftop and skyline gyms have become popular elsewhere in the world, but are still to be exploited in the UK, says Colliers.

With both baby boomers and millennials increasingly looking to lead healthier lives, and allocating their disposable income accordingly, the Colliers report, Meet Me At The Bar: A Review of the UK Health and Fitness Market 2019 also considers the impact on the health and fitness market of social media, wearable technology, the growing social aspect of gyms, and concepts such as the Ministry of Sound Fitness, where the euphoria that previous generations sought through clubs and bars is now being sought through fitness.

The quest for fitness is becoming more experiential, and people are willing to pay more, travel further and potentially even move house to live close to their fitness facilities of choice. This is something Kirton believes developers and landlords should factor in to project planning.

"As such, the gym should be considered a key element of placemaking in new mixed-use and residential developments," he concludes.

Sign up for FREE ezines & magazines
Research from property experts at Colliers International suggests people are increasingly willing to pay more in rent or mortgage to live near their favourite gym.
HAF,PRO,ARC,DES,DEV,CLD
imagesX/THUMB342402_948375_468763.jpg

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Disability organisation Purple has claimed that health club operators and gyms are losing "millions of
New Barnet Leisure Centre in North London has become the second new facility to open
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Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Promotional feature
Premier Global NASM has introduced a Nutrition Certification course to help fitness professionals give their clients the tools to achieve long-lasting, healthy behaviours
Features
FIBO China
Jak Phillips went to FIBO China and filed this report
Features
fitness-kit.net
Lauren Heath-Jones rounds up the latest product launches in health and fitness
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Talking point
Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
Features
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Elodie Garamond

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We now have eight sites and offer retreats, such as a retreat in a Moroccan palace and a French chateaux-based yin yoga and writing retreat
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Taking on BMF wasn’t without its risks: it might seem a simple model, but it’s actually a tough business to make any serious value out of
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Join FitNation - the new fitness congress about innovation
FitNation, the new premier event about innovation in the fitness industry, will kick-off in Amsterdam on 4 October.
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Company profiles
Company profile: MiE FitQuest
FitQuest (MiE Medical Research) are specialists in the field of human performance measurement. We have ...
Company profiles
Company profile: Wattbike
Wattbike is the creator of the world’s most advanced and innovative indoor bikes, developed in ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Governing body
EMD UK: Governing body
Trade associations
International SPA Association - iSPA: Trade associations
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Professional services
Deloitte UK: Professional services
Member access schemes
Move GB: Member access schemes
Direct debit solutions
Debit Finance Collections: Direct debit solutions
Lockers/interior design
Fitlockers: Lockers/interior design
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Audio visual
Hutchison Technologies: Audio visual
Fitness equipment
Dyaco International: Fitness equipment
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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