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Health Club Management

Health Club Management

News

Peloton launches in the UK – celebrates with London pop-up

We don't want the British feeling this is an American brand pushing its sensibility
– Kevin Cornils

US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.

The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.

Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.

Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.

Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."

“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”

The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.

It will launch a home treadmill called Tread later this year which will retail for around US$4,000.

Classes for the treadmills will be included in the monthly subscription for existing bike customers.

Sign up for FREE ezines & magazines
US fitness brand Peloton has launched into the UK, marking the occasion with a three- week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
SAR,HAF,FIT,IND,PTS
THUMB29465_279265.jpg
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Peloton launches in the UK – celebrates with London pop-up

We don't want the British feeling this is an American brand pushing its sensibility
– Kevin Cornils

US fitness brand Peloton has launched into the UK, marking the occasion with a three-week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.

The pop-up offered a series of themed room sets, showing how Peloton's bikes can be integrated into a range of domestic environments, from home offices to bedrooms.

Customers were offered free trials of Peloton's classes before signing up, with a range of workouts on offer, from beginner to intensive HIIT workouts.

Bikes are retailing at £1,895, plus £39 a month for a subscription to unlimited video classes and live streaming.

In 2019, the Covent Garden pop-up store will transform into a studio, where UK instructors will stream and record their own classes.

Peloton's Kevin Cornils told Wired the company is building the London studio because it recognises the need for local content, saying: “We don't want the British feeling this is an American brand pushing its sensibility into their country."

“Things are different,” he said. “Music is different, the style of teaching is different – Americans tend to be a little bit more 'enthusiastic' in their way of instructing.”

The company has 600k people signed up to its streaming workouts and has recently been valued at US$4bn.

It will launch a home treadmill called Tread later this year which will retail for around US$4,000.

Classes for the treadmills will be included in the monthly subscription for existing bike customers.

Sign up for FREE ezines & magazines
US fitness brand Peloton has launched into the UK, marking the occasion with a three- week pop-up store – dubbed 'Peloton House' – in London's Covent Garden.
SAR,HAF,FIT,IND,PTS
THUMB29465_279265.jpg

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71 per cent of people who go to the gym attend more than once a week
Features
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Personal trainers play a key role in the gym environment, helping members to achieve their fitness goals. But are the current training models allowing them to do this in the best possible way? Or could they be doing more? We ask our panel of experts
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New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
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Lauren Heath-Jones rounds up the latest product launches in health and fitness
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FunXtion has introduced its new Online Coaching Tool, an advanced platform with quality content to help personal trainers work more efficiently.
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Optimum Nutrition for Health and Performance.
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More videos:
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Harlands Group are the leading global provider of regular billing services in health & fitness ...
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Click on a catalogue to view it online
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Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Trade associations
International SPA Association - iSPA: Trade associations
Member access schemes
Move GB: Member access schemes
Exercise equipment
Eleiko Sport AB: Exercise equipment
Lockers/interior design
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Core Health & Fitness
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