Latest
issue
GET HCM
magazine
Sign up for the FREE digital edition of HCM magazine and also get the HCM ezine and breaking news email alerts.
Not right now, thanksclose this window I've already subscribed!
We Work Well Events
We Work Well Events
We Work Well Events
Follow Health Club Management on Twitter Like Health Club Management on Facebook Join the discussion with Health Club Management on LinkedIn Follow Health Club Management on Instagram
FITNESS, HEALTH, WELLNESS

Latest news

Peloton buys Precor

In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has announced it's purchasing commercial fitness giant, Precor. The deal, worth US$420m, is expected to complete in 2021.

Precor will become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The market liked the deal, with Peloton's share prices jumping 8 per cent at the news. Peloton's shares have climbed 403 per cent this year, due to record sales during the pandemic, taking it to a market capitalisation around US$42bn.

This increased demand for Peloton products, however, has led to challenges with supply and so the purpose of the Precor deal is in part to buy Peloton more manufacturing capacity.

“No one would wish a global pandemic on anybody, but it’s been a tailwind for our business,” Lynch has said. “Keeping up with that growth has been a big company priority.

“As we’ve been investing in scaling our manufacturing, this is an area where Precor is very strong,” he added.

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as it's existing manufacturing capacity is mainly in Asia.

Peloton, which hired former Hilton Hotels fitness and spa director, Ryan Crabbe in 2018, already has experience of supplying bikes to the hotel market. Now it's likely to drive this to another level by tapping into Precor's strength in the hospitality sector.

Peloton has also said it plans to make a range of connected fitness for the commercial market before the end of 2021.

It's also likely Peloton will aim to leverage Precor's relationships with its corporate and college customers. Precor has deals with organisations such as EXOS for tech integration, making these sectors a valuable source of sales.

With vaccines now being delivered, as we come out of the pandemic, the company will not be able to ride the boom in the home fitness market forever and may be seeking to broaden its trading base – potentially a sign of confidence in the health and fitness facility market.

However, speaking to Fit Tech magazine earlier this year, Peloton founder, John Foley said "Peloton will always be a B2C company," so perhaps the deal will see Precor pivoted partly to supply the consumer market. Time will tell.

Fundamentally, having manufacturing capacity on either side of the globe, R&D capabilities and access to both the B2B and B2C fitness markets – as well as things such as Precor’s tie up with Sony – puts the business in a position to move in almost any direction it chooses over the next five years.

This isn't Pelton's first acquisition – it bought Tonic Fitness Technology in Taiwan – one of the companies that make its bikes, in 2019. The US$47.4m deal enabled Peloton to better control its manufacturing output. It also bought digital music aggregator Neurotic Media in 2018.

Precor's owner, Finnish sporting goods company Amer Sports, is in turn owned by a group of investors including Chinese sportswear giant ANTA Sports, FountainVest Partners, Anamered Investments Inc and Tencent Holdings. There have been rumours of a potential sale for over a year.

FOOTNOTES

The deal comes as Mad Dogg Athletics, inventor of the Spinner bike, has issued court action against Peloton for patent infringements, as reported in HCM's sister magazine, Fit Tech.

Madd Dogg and Precor have an agreement in place going back to 2015 for Precor to produce Spinning branded bikes.

HCM is seeking clarification as to whether Peloton can now use the Madd Dogg brand and whether the court action will be dropped or will proceed.

For a recent interview with Peloton founder, John Foley, in Fit Tech magazine, click here.

In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has announced it's purchasing commercial fitness giant, Precor.
HAF,SUP,TEC
2020/THUMB346863_369111_335634.jpg
Latest News
UK Active has announced details of its annual health and fitness industry awards ceremony, which ...
Latest News
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed ...
Latest News
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access ...
Latest News
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into ...
Latest News
Planet Fitness has become the subject of a hate campaign by certain groups of consumers ...
Latest News
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers ...
Latest News
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed ...
Latest News
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of ...
HCM promotional features
Sponsored
InBody logged an amazing 100,000 scans in January 2024 alone
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
Featured press releases
KeepMe press release: Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates

Latest news

Peloton buys Precor

In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has announced it's purchasing commercial fitness giant, Precor. The deal, worth US$420m, is expected to complete in 2021.

Precor will become a division of Peloton, with current Precor president, Rob Barker, becoming CEO of Precor and general manager of Peloton Commercial. He will report directly to William Lynch, president of Peloton.

The market liked the deal, with Peloton's share prices jumping 8 per cent at the news. Peloton's shares have climbed 403 per cent this year, due to record sales during the pandemic, taking it to a market capitalisation around US$42bn.

This increased demand for Peloton products, however, has led to challenges with supply and so the purpose of the Precor deal is in part to buy Peloton more manufacturing capacity.

“No one would wish a global pandemic on anybody, but it’s been a tailwind for our business,” Lynch has said. “Keeping up with that growth has been a big company priority.

“As we’ve been investing in scaling our manufacturing, this is an area where Precor is very strong,” he added.

Peloton will gain 625,000sq ft of factory space in North Carolina and Washington State, US, along with a 100-strong R&D team, in-house tooling and fabrication and a quality assurance set-up, enabling it to shorten time to market for its products, as it's existing manufacturing capacity is mainly in Asia.

Peloton, which hired former Hilton Hotels fitness and spa director, Ryan Crabbe in 2018, already has experience of supplying bikes to the hotel market. Now it's likely to drive this to another level by tapping into Precor's strength in the hospitality sector.

Peloton has also said it plans to make a range of connected fitness for the commercial market before the end of 2021.

It's also likely Peloton will aim to leverage Precor's relationships with its corporate and college customers. Precor has deals with organisations such as EXOS for tech integration, making these sectors a valuable source of sales.

With vaccines now being delivered, as we come out of the pandemic, the company will not be able to ride the boom in the home fitness market forever and may be seeking to broaden its trading base – potentially a sign of confidence in the health and fitness facility market.

However, speaking to Fit Tech magazine earlier this year, Peloton founder, John Foley said "Peloton will always be a B2C company," so perhaps the deal will see Precor pivoted partly to supply the consumer market. Time will tell.

Fundamentally, having manufacturing capacity on either side of the globe, R&D capabilities and access to both the B2B and B2C fitness markets – as well as things such as Precor’s tie up with Sony – puts the business in a position to move in almost any direction it chooses over the next five years.

This isn't Pelton's first acquisition – it bought Tonic Fitness Technology in Taiwan – one of the companies that make its bikes, in 2019. The US$47.4m deal enabled Peloton to better control its manufacturing output. It also bought digital music aggregator Neurotic Media in 2018.

Precor's owner, Finnish sporting goods company Amer Sports, is in turn owned by a group of investors including Chinese sportswear giant ANTA Sports, FountainVest Partners, Anamered Investments Inc and Tencent Holdings. There have been rumours of a potential sale for over a year.

FOOTNOTES

The deal comes as Mad Dogg Athletics, inventor of the Spinner bike, has issued court action against Peloton for patent infringements, as reported in HCM's sister magazine, Fit Tech.

Madd Dogg and Precor have an agreement in place going back to 2015 for Precor to produce Spinning branded bikes.

HCM is seeking clarification as to whether Peloton can now use the Madd Dogg brand and whether the court action will be dropped or will proceed.

For a recent interview with Peloton founder, John Foley, in Fit Tech magazine, click here.

In a surprise move, Peloton – which finished its last financial quarter with US$2bn cash in the bank – has announced it's purchasing commercial fitness giant, Precor.
HAF,SUP,TEC
2020/THUMB346863_369111_335634.jpg

Latest news

UK Active has announced details of its annual health and fitness industry awards ceremony, which
Social enterprise, Places Leisure, which is part of the Places for People Group, has appointed
Basic-Fit has signed up to trial Wellhub across its recently expanded Spanish network, giving access
Having redefined the model of public-private collaboration in Spain, Go Fit is now expanding into
Planet Fitness has become the subject of a hate campaign by certain groups of consumers
Recovery, social wellness and longevity were talking points at PerformX recently, tipped by many speakers
Elevate
Elevate
As one of the most energy-intensive industries in the UK, leisure facilities face a critical
Industry experts are gathering in Cologne for today's European Health & Fitness Forum (EHFF), followed
Jason Worthy has been appointed group CEO of Myzone to lead the 'next stage of
John Kersh has announced he is leaving boutique franchisor, Xponential Fitness, after eight years with
Oxygen Consulting is about to launch its first UK Padel Report, which investigates this fast-growing
Global publishing outfit, Leisure Media, has announced details of its new annual conference for decision-makers
Portugese footballer, Cristiano Ronaldo, has launched a health and wellness app that harmonises advice on
Questex/McLean Events (Spatec/SIBEC)
Questex/McLean Events (Spatec/SIBEC)
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set
Disturbing new research has found BMI completely fails as an accurate measure of obesity in
A new urban city centre in Gothenburg, Sweden is in development with the aim of
The first annual Private Sector Benchmarking report was released today (27 March). A collaboration between
Egym, has signalled its intention to become a dominant force in the corporate wellness sector
With a new master franchisee on board, the rollout of Anytime Fitness in the Middle
Total Fitness has released results for its most recent financial year (to June 23), which
Panatta will consolidate its global presence throughout 2024 by attending a host of major industry
Enjoy building your business because the journey can be as good or better than the
Myzone is now available on smart watches, allowing Android and AppleWatch wearers to record workouts
1 - 20 of 12,300
HCM promotional features
Sponsored
InBody logged an amazing 100,000 scans in January 2024 alone
HCM promotional features
Sponsored
Operators, prepare to revolutionise the way members connect with personal trainers in your club, with the ground-breaking Brawn platform.
HCM promotional features
Sponsored
University of Sheffield Sport has opened the doors of its flagship Goodwin Sports Centre following a major refurbishment
HCM promotional features
Sponsored
The New Keiser M3i Studio Bike brings ride data to life to engage and delight members
HCM promotional features
Sponsored
D2F had updated its brand styling to keep pace with business growth. MD, John Lofting and operations director, Matt Aynsley, explain the rationale
HCM promotional features
Sponsored
The partnership between PureGym and Belfast-based supplier BLK BOX is transforming the gym floor
HCM promotional features
Sponsored
Nuffield Health has worked with ServiceSport UK for more than ten years, ensuring the equipment in its clubs is commercially optimised
HCM promotional features
Sponsored
GymNation is pioneering the future of fitness with software specialist Perfect Gym providing a scalable tech platform to power and sustain its growth
HCM promotional features
Sponsored
Epassi, a provider of workplace wellness benefits, is creating a fitter and more productive workforce, one membership at a time 
HCM promotional features
HCM magazine
New research has found BMI to be a highly inaccurate measure of childhood obesity, leading current thinking and policy based on it into question
HCM magazine
Imposter syndrome about a promotion taught the CEO of SATS that behaving authentically is the most important part of leadership. He talks to Kath Hudson
HCM magazine
HCM People

Cristiano Ronaldo

Footballer and entrepreneur
Taking care of your physical and mental health is essential for a fulfilling life
HCM magazine
We already have an incredible organisation, but we’re humble enough to recognise there are still areas for continued improvement
HCM magazine
Will Orr has been talking to HCM about the company’s new strategy for 2024, as Kath Hudson reports
HCM magazine
HCM People

Dr Jonathan Leary

Founder, Remedy Place
It was as though the whole world woke up at the same time
HCM magazine
Egym has announced deals designed to position it for growth acceleration, as Kath Hudson reports
HCM magazine
Members are telling us they need support with their mental and spiritual health and the industry is starting to see this need. Now’s the time to fast-track our response
HCM magazine
Basic-Fit – which has been scaling rapidly across Europe –  is considering franchising to ramp up growth further afield
HCM magazine
Liz Terry looks at which operators are most recognised by consumers, using Kantar’s latest brand insight
HCM magazine
New laws are about to come into force that will oblige health club operators to offer consumers better membership terms. It will be disruptive, but tackled well, will change the sector for the better
HCM magazine
Featured supplier news
Featured supplier news: Webinar: Building a new energy future for the leisure sector
As one of the most energy-intensive industries in the UK, leisure facilities face a critical challenge in balancing net zero goals, funding and increased costs.
Featured supplier news
Featured supplier news: Sibec EMEA to blend fitness with luxury at Fairmont Monte Carlo
Experience the pinnacle of fitness and luxury at the premier industry event, Sibec EMEA, set against the breathtaking backdrop of the Fairmont Monte Carlo this Autumn.
Company profiles
Company profile: InBody UK
InBody provides products that are accurate, medically rated holding a CE mark and certified to ...
Company profiles
Company profile: miha bodytec
Founded in 2007 in Gersthofen, Germany, miha bodytec is the market-leading supplier of Electro Muscle ...
Supplier Showcase
Supplier showcase - Jon Williams
Catalogue Gallery
Click on a catalogue to view it online
Featured press releases
The Health & Fitness Institute press release: The future of fitness education: The Health and Fitness Institute champions digital learning
The Health and Fitness Institute (THFI) is leading a revolutionary paradigm shift in fitness education by fully embracing digital learning.
Featured press releases
KeepMe press release: Keepme releases essential AI resource guide for fitness operators
Keepme has introduced yet another innovative initiative aimed at providing the fitness industry with state-of-the-art resources.
Directory
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Lockers
Crown Sports Lockers: Lockers
Snowroom
TechnoAlpin SpA: Snowroom
Cryotherapy
Art of Cryo: Cryotherapy
Spa software
SpaBooker: Spa software
Salt therapy products
Himalayan Source: Salt therapy products
Property & Tenders
Loughton, IG10
Knight Frank
Property & Tenders
Grantham, Leicestershire
Belvoir Castle
Property & Tenders
Diary dates
22-24 Apr 2024
Galgorm Resort, York,
Diary dates
10-12 May 2024
China Import & Export Fair Complex, Guangzhou, China
Diary dates
23-24 May 2024
Large Hall of the Chamber of Commerce (Erbprinzenpalais), Wiesbaden, Germany
Diary dates
30 May - 02 Jun 2024
Rimini Exhibition Center, Rimini, Italy
Diary dates
08-08 Jun 2024
Worldwide, Various,
Diary dates
11-13 Jun 2024
Raffles City Convention Centre, Singapore, Singapore
Diary dates
12-13 Jun 2024
ExCeL London, London, United Kingdom
Diary dates
03-05 Sep 2024
IMPACT Exhibition Center, Bangkok, Thailand
Diary dates
19-19 Sep 2024
The Salil Hotel Riverside - Bangkok, Bangkok 10120, Thailand
Diary dates
01-04 Oct 2024
REVĪVŌ Wellness Resort Nusa Dua Bali, Kabupaten Badung, Indonesia
Diary dates
22-25 Oct 2024
Messe Stuttgart, Germany
Diary dates
24-24 Oct 2024
QEII Conference Centre, London, United Kingdom
Diary dates
04-07 Nov 2024
In person, St Andrews, United Kingdom
Diary dates
Search news, features & products:
Find a supplier:
We Work Well Events
We Work Well Events
Partner sites