Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

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Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg
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News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg

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Alliance Leisure
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1 - 15 of 11,267
Features
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Steve Mellor, owner of AMP Athletic, has installed Myzone to drive his business. We find out how it’s enabling him to deliver great service to his members
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feature
Technogym is helping Odyssey Health Club launch new gym floor formats that enhance the member experience
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Third Space sold its boutique brand, Another Space, and launched its sixth full-service club in the space of a few weeks, signalling its intention to consoldidate its position at the top end of the market
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HCM talks to Fraser Smith about founding his studio and why he picked miha bodytec as his supplier and EMS training for his USP
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You could help members reduce feelings of sadness, conquer binge-eating and improve self-control, using learnings from the Journal of Consumer Psychology, reports Megan Whitby
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Abbeycroft Leisure - Inspiring better health and wellbeing for Suffolk communities
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New research from Mintel reveals private health and fitness clubs had a record breaking year in 2019. Mintel’s Lauren Ryan gives us the highlights
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Featured supplier: ZIVA & Physical Company: A new partnership to meet all needs
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Catalogue Gallery
Click on a catalogue to view it online
Directory
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Deloitte UK: Professional services
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Matrix Fitness: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Wearable technology solutions
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International SPA Association - iSPA: Trade associations
Locking solutions
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Diary dates
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Zimmer MedizinSysteme GmbH / icelab
Zimmer MedizinSysteme GmbH / icelab