Les Mills
Les Mills
Les Mills
Health Club Management

Health Club Management

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UNITING THE WORLD OF FITNESS
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Health Club Management

Health Club Management

News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

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Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg
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Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
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23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
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News

PayAsUGym signs strategic partnership with customer data platform InfoSum

Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.

According to PayAsUGym, the move will enable clubs listed within its service to gain greater insight into the incrementality of customers generated through the platform, assess conversion to membership directly and understand attrition.

The insight offered by InfoSum – a data collaboration technology provider founded in 2016 – will also enable gym operators to work closely on price and yield optimisation on a venue-by-venue basis, ensuring "net positive revenue and member movement".

"We know from our own data that 92 per cent of customers using our platform are new to the gym they visit and 15 per cent go on to become full-time members of the gyms directly," said Neil Harmsworth, COO and co-founder of PayAsUGym.

"Our partnership with InfoSum will demonstrate this incrementality through a transparent and auditable process by an independent third party.

"It will also give our gym partners valuable insight into their customers that can be interrogated through behavioural and demographic segmentation.

"We believe that this work will ultimately generate the most sophisticated understanding of customer movements within the gym industry.”

Harmsworth added that, in future, there will be "significant opportunities" for gym operators to participate in further data enrichment and benchmarking to better understand customer behaviour at an industry-specific level.

The InfoSum partnership follows PauAsUGym’s recent £6.5m Series A investment round led by Albion Capital.

Sign up for FREE ezines & magazines
Online fitness marketplace PayAsUGym has signed a partnership deal with customer data expert InfoSum.
HAF,FIT,IND,PTS,TEC
THUMB27838_535996.jpg

News

Healthcare charity Nuffield Health has partnered with equipment giant Technogym to launch a dedicated fitness
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When setting up a new fitness offering, having a point of difference is key. Two businesses tell us how Electro Muscle Stimulation has been successful in helping them to stand out from the rest
Features
Cycling
Why does indoor cycling attract so many loyal followers? Abi Harris ask industry innovators how much is down to the instructor and what part the kit has to play
Features
feature
Technogym’s SKILLRUN now comes in different versions to suit different users’ workout needs
Features
Flooring
Thanks to the rise in popularity of functional zones, there’s been an increased call for turf. We take a look at some of the turf products being installed
Features
Research
New research from Colliers has highlighted the opportunity for real estate developments in the health and fitness industry, as Ross Kirton explains
Features
Promotional feature
Now in its eighth year, Myzone has established itself as a key player in the fitness industry. We chat to Myzone's global marketing director, Gemma Bonnett-Kolakowska, about how the brand continues to develop and evolve
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feature
New refurbishment featuring Technogym’s Biocircuit sees 27 per cent membership growth in the first six months at Macclesfield Leisure Centre
Features
People
WE11 is a disruptive model and is going to cause mayhem in the industry: we’ve flipped the script and given the PTs a fair deal, instead of rinsing them
People
Rather than just being an outdoor fitness company, we felt we could evolve and adapt the business to become a dominating force in fitness generally
People
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Ben Gotting & Dave Thomas

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Because of our strong focus on community and inclusivity our members really do range from unemployed, and even homeless, to CEOs and board members of major institutions and celebrities
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Our first trial was in a beer fridge, the second was in an ice factory in Pennsylvania. And after seeing first hand the impact that cooler temperatures made on the fitness experience, we both realized that we were truly onto something much bigger than what we had anticipated - Johnny Adamic, co-founder of Brrrn
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If you want to work with a PT and do some elite-level training, our facilities allow for that, but if you just want to go in and train on your own, you’ll get a good return for your time and energy
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Job search
POST YOUR JOB
Featured supplier news
Featured supplier: Dyaco grows UK business with new headquarters and key appointment
Following a year of strong growth, leading fitness equipment provider Dyaco has moved to a new UK headquarters in Milton Keynes, marking a significant milestone for the company.
Featured supplier news
Featured supplier: The secrets to designing a stand-out fitness studio
The design and construction of a group fitness or exercise studio can have a big impact on the success of your gym.
Company profiles
Company profile: EXF Fitness
EXF offer so much more than modular systems and pick and mix installations, they don’t ...
Company profiles
Company profile: TRIB3 International Ltd
First established in Sheffield in January 2016 TRIB3 is a bootcamp boutique studio designed to ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Trade associations
International SPA Association - iSPA: Trade associations
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Management software
Fisikal: Management software
Professional services
Deloitte UK: Professional services
Fitness equipment
Stages Cycling: Fitness equipment
Exercise equipment
Matrix Fitness: Exercise equipment
Member access schemes
Move GB: Member access schemes
Locking solutions
Ojmar: Locking solutions
Governing body
EMD UK: Governing body
Audio visual
Hutchison Technologies: Audio visual
Property & Tenders
Diary dates
21-22 Sep 2019
Locations worldwide,
Diary dates
23-26 Sep 2019
JW Marriott Turnberry Resort & Spa, Miami, United States
Diary dates
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