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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Parkwood’s swimming lessons bounce back to beat pre-COVID numbers

The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic

The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
SAR,WAT,SWM,ASW,LCT,HAF,FIT,IND,PTS,PUB
2021/THUMB348278_129910_840961.jpg
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News

Parkwood’s swimming lessons bounce back to beat pre-COVID numbers

The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic

The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
SAR,WAT,SWM,ASW,LCT,HAF,FIT,IND,PTS,PUB
2021/THUMB348278_129910_840961.jpg

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Opinion: Why we need to reimagine what live fitness really means
Featured supplier news
Featured supplier news: Now is the time for whole-body EMS
Electrical muscle stimulation (EMS) Training will drive secondary revenue and increase PT penetration. It will accelerate and improve outcomes for users as well as build confidence with people who are struggling to get back to training post lockdown.
Featured supplier news
Featured supplier news: Pulse Fitness appointed as preferred fitness supplier to Telford & Wrekin Leisure
After winning a competitive tender process in 2019, Pulse Fitness was appointed by Telford & Wrekin Leisure as its preferred fitness supplier over the next five years.
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Featured operator news: Sporting heroes to officially open £22 million redevelopment at Everyone Active centre
A £22 million redevelopment project will be unveiled at Grange Paddocks Leisure Centre, as part of the official launch of the state-of-the-art centre.
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Featured operator news: Being active helps Parkwood Leisure customers save the NHS £16m
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Company profile: Magicline GmbH
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Company profiles
Company profile: TRIB3 International Ltd
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Catalogue Gallery
Click on a catalogue to view it online
Directory
trade associations
International SPA Association - iSPA: trade associations
Management software
Premier Software Solutions: Management software
Salt therapy products
Saltability: Salt therapy products
Whole body cryotherapy
Zimmer MedizinSysteme GmbH / icelab: Whole body cryotherapy
Spa software
SpaBooker: Spa software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Exercise equipment
Power Plate: Exercise equipment
Lockers/interior design
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Red Light Therapy
 Red Light Rising: Red Light Therapy
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Welwyn Garden City
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Lilleshall Sports Academy
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
07-10 Apr 2022
Exhibition Centre , Cologne, Germany
Diary dates
15-16 Jun 2022
ExCeL London, London, United Kingdom
Diary dates
01-07 Dec 2022
tbc, Dunedin, New Zealand
Diary dates
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