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Les Mills International
Les Mills International
Les Mills International
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UNITING THE WORLD OF FITNESS
Health Club Management

Health Club Management

News

Parkwood’s swimming lessons bounce back to beat pre-COVID numbers

The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic

The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
SAR,WAT,SWM,ASW,LCT,HAF,FIT,IND,PTS,PUB
2021/THUMB348278_129910_840961.jpg
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News

Parkwood’s swimming lessons bounce back to beat pre-COVID numbers

The number of children enrolled on Parkwood Leisure's swimming lessons has reached a record high
Total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 level of 36,963
Parkwood operates ​​44 swimming pools across England and Wales
Company says it lost 23 per cent of its swimming lesson customers during the pandemic

The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.

The total number of children signed up to swimming lessons (38,820) now exceeds pre-COVID-19 levels.

There were 36,165 children enrolled in lessons in February 2020 and 36,963 in March 2020. The pre-COVID-19 numbers are based on Parkwood's direct debit runs.

Parkwood says the figures are like-for-like, as they only include pools that were open both before the pandemic and since the latest lockdowns.

The company, which operates ​​44 swimming pools across England and Wales, lost 23 per cent of its swimming lesson members as a result of the pandemic.

Suzanne Gabb, head of aquatics, said: “This is a huge milestone in our recovery and is testament to the quality of our swimming programme, as well as the dedication of our many swim teachers and managers.

“Being able to swim remains an essential life skill for anyone and helping children get back into the water and learn to swim safely is incredibly important to us.”

Data released by Swim England in May 2021 revealed the impact of national lockdowns on swimming lessons, with more than two million young people missing out the chance to swim over the past 12 months, and 240,000 children being unable to swim the length of a standard pool.

The UK’s leisure trusts and contract operators rely on revenues from swimming lessons and gym memberships to fund many of their non-profit-making social programmes and activities, so their recovery is essential to the functioning of the sector.

Sign up here to get HCM's weekly ezine and every issue of HCM magazine free on digital.
The number of children enrolled on Parkwood Leisure's Learn to Swim Programme, has reached a record high since pools were allowed to reopen to the public on 12 April.
SAR,WAT,SWM,ASW,LCT,HAF,FIT,IND,PTS,PUB
2021/THUMB348278_129910_840961.jpg

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Suffice to say that the pandemic has completely changed the way fitness professionals work and the way consumers work out – and therein lies opportunity.
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Parkwood Leisure, one of the UK’s leading public leisure facilities operators, helped prevent more than 7,000 cases of stroke, dementia, depression and type 2 diabetes in 2019, saving the NHS £16 million, a new social value report has shown.
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Company profiles
Company profile: Zimmer MedizinSysteme GmbH
Imagine a short treatment combined with many positive and long-lasting effects that your customers will ...
Company profiles
Company profile: Les Mills UK
For over 50 years Les Mills has been leading the way in fitness to inspire ...
Catalogue Gallery
Click on a catalogue to view it online
Directory
Exercise equipment
Power Plate: Exercise equipment
Hydrotherapy / spa fragrances
Kemitron GmbH: Hydrotherapy / spa fragrances
Spa software
SpaBooker: Spa software
Independent service & maintenance
Servicesport UK Limited: Independent service & maintenance
Uniforms
Service Sport: Uniforms
Management software
Premier Software Solutions: Management software
Flooring
Total Vibration Solutions / TVS Sports Surfaces: Flooring
Red Light Therapy
 Red Light Rising: Red Light Therapy
Architects/designers
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Skincare
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Diary dates
01-03 Feb 2022
Coventry Building Society Arena, Coventry, United Kingdom
Diary dates
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Diary dates
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Les Mills International
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